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Show notes for podcast 42: are you ready to join the world with inbound

Posted by Fiona Hood

In this podcast Brad and Scully discuss whether Australia is ready for inbound marketing; why white papers still matter; 12 great content marketing ideas for boring industries; how to achieve brand consistency at your school; Barcelona’s brand repositioning; and Canadian Bank TD’s successful video.

Show notes

In episode 42, Brad and Scully discuss whether Australia is ready for inbound marketing; why white papers still matter; and 12 great content marketing ideas for boring industries. This episode’s commonly asked school marketing question examines how to achieve brand consistency at your school. This week’s school marketing example: repositioning Barcelona’s brand. The rants and raves segment looks at Canadian Bank TD’s successful video.

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Don’t forget that if you’ve got a question for Brad and Scully you can email us: smc@imageseven.com.au

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This blog was written by Fiona Hood

As Brand Marketect, Fiona is responsible for imageseven’s corporate marketing communications and business systems. When she is not doing that she is exploring the great outdoors.

 

Topics: Education, Inbound marketing, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing, School