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school marketing news

A simple formula on how to approach the unknown in school marketing

Posted by Brad Entwistle on Sat, Feb 13, 2016

A simple formula for working in education when you know very little about itAt some point in everyone's career, we have to work on a project that we know nothing about, and therefore aren't sure how to approach it

When faced with situations like this, I've learnt to rely on a simple formula that has application anytime you consider a new school marketing project. Here's how to approach the unknown in school marketing:

Step One - Get clear on what you don't know (no assumptions).

Step Two - Get really clear on what you know (the skills you bring to the situation).

Step Three - Get even clearer on how that helps others (if it doesn’t add value, don’t do it).

Step Four - Start by engaging people through their biggest needs (big needs signal big potential gains).

Insight Applied
Follow the simple process and with some quiet thinking time and drawing of simple mind maps, you'll be able to cut to the heart of the communication opportunity at hand.

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This blog was written by Brad Entwistle

Brad Entwistle is founder and Managing Director of imageseven. For more than 25 years he has led the imageseven team on a crusade to lift schools’ brands and reveal the true value they deliver to students and their families. When he is not working with schools on their marketing strategy, Brad sits on the boards of two national not-for-profits and enjoys looking at antique maps.


Topics: Education, imageseven, Communication, School culture, Marcom, Leadership, School marketing strategy, School marketing, School