<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=327555231022936&amp;ev=PageView&amp;noscript=1">
  • Keep up with the news

    Get the latest marketing news delivered to your inbox. Sign up to our free enewsletter.

    Sign up to our Newsletter PSM sign up

    Sign up to our free enewsletter
  • Manage your reputation

    We’ll show you how to build and preserve your brand's reputation.

    btn-schools btn-business

    build and preserve your brand's reputation
  • Get the job done

    Save time by coordinating your marcom activities under one roof.

    learn more learn more

    communications support program
  • Subscribe to our podcasts

    Listen to Brad and Scully’s insights into the world of marketing. Subscribe to our free podcasts.

    subscribe to our podcast subscribe to our PSM podcast

    Subscribe to our free podcasts
  • Get found online

    Learn how to get found online by people who are looking for the services you offer.

    Education Inbound Marketing Business Inbound Marketing

    get found online
  • It’s strategy first

    Never be lost for words again. Messaging that will help you grow.

    Education - Map Business - map

    key messaging
  • Websites that WORK for you

    Discover how to create websites that deliver results.

    Education WEP Business WEP

    create websites that deliver results
  • The power to influence

    Does your visual identity help or hinder your growth?

    education - vip business - vip

    visual identity

school marketing news

6 unusual hacks to improve your school blog writing

Posted by Geoffrey Macadaeg

6 unusual hacks to improve your school blog writingWriting for your school blog can sometimes feel daunting and exhausting ... but it’s alright. Everyone, including us school marketers, sometimes have moments when we have to rattle our brains really hard just to produce decent content – the classic writer’s block.

Fortunately, there are many ways to overcome this predicament. While most of them are conventional, there are some solutions that may look weird and unusual. It doesn’t matter which solution you use to defeat writer’s block and get your school blog ready for publishing. As long as they work, they’re all completely fine!

Here are some of the unusual hacks to improve your school blog writing:

  1. Write often
    Try to write your way out of writer's block, even if your output is gibberish. The trick is for you to keep writing and not overthink about it. Award-winning author Maya Angelou explained it in the book Writers Dreaming:

    I suppose I do get ‘blocked’ sometimes but I don’t like to call it that. That seems to give it more power than I want it to have. What I try to do is write. I may write for two weeks “the cat sat on the mat, that is that, not a rat,” you know. And it might be just the most boring and awful stuff. But I try. When I’m writing, I write. And then it’s as if the muse is convinced that I’m serious and says, “Okay. Okay. I’ll come.”

    Like with any other skill, practice makes perfect. If you keep on pushing yourself to write each day, writing will become second nature for you.

  2. Write snippets everyday
    Even if you don’t have a task at hand, writing a small chunk of words everyday can be a healthy habit to help you write quickly and effectively. For example, Stephen Guise wrote his book Mini-Habits by following his habit of writing 50 words a day. He mentioned that this is a stupidly low target that he can complete even if he was busy or tired.

  3. Write in short bursts
    We sometimes enjoy the momentum of writing when we feel like we’re in the zone. However, it might be better if you take a break now and then to keep your momentum up. The Pomodoro technique suggests that you focus on the task in 25 minutes then take a break for five minutes. By following this routine, your energy is sustained and you have time to collect your focus once more.

  4. Follow a ritual
    However quirky it may look, having a pre-writing ritual, such as drinking chamomile tea or playing a card game, can get you pumped and motivated to write your blog entry. Several studies have shown that rituals can reduce anxiety and improve confidence in preparation for activities at hand. A short ritual before writing can get you in the right mood and can set your mind into the task at hand.

  5. Connect your writing plan today and tomorrow
    You don’t have to deplete all your writing energy within a day. You can try to reinvigorate and maintain your momentum by stopping before you get mentally exhausted. Ernest Hemingway explained how he used this technique to overcome writer’s block:

    The best way is always to stop when you are going good and when you know what will happen next. If you do that every day … you will never be stuck. Always stop while you are going good and don’t think about it or worry about it until you start to write the next day. That way your subconscious will work on it all the time. But if you think about it consciously or worry about it you will kill it and your brain will be tired before you start.

    By strategically planning your writing schedule and knowing when to stop for the day, you can maintain your flow for the next day, with a possibility of coming up with better ideas.

  6. Revisit your unfinished drafts
    Sometimes, due to self-doubt or writing fatigue, we collect a batch of unfinished drafts. Instead of completely discarding them, it would be wise to sort them and keep them in a folder for future reference. If you have the time, you can revisit your old drafts to see if you can complete any of them and add them to your existing list of content.

We encourage you to try out these solutions so that you may be able to minimize writer's block and complete your school blogs efficiently. For more information on how to make the most out of your school blogs, download our complimentary ebook:

blogging basics psm ebook blurb

  Free school enewsletter

This blog was written by Geoffrey Macadaeg

Geoffrey has been working in the marketing and PR industry since 2006. He is currently mastering the art of inbound marketing and familiarising himself with the Australian academic system. Outside of his Content Marketing Specialist role at imageseven, he spends his time collecting diecast model cars and playing the drums with his pop band.


Topics: Enewsletter, Education, Inbound marketing, imageseven, Communication, Copywriting, Marcom, Newsletter, School marketing strategy, Content marketing, School marketing, School, Blogging, smc