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school marketing news

5 ways to improve the visual content of your school emails

Posted by John Igglesden

5 ways to improve the visual content of your school emailsEmail is still one of the most widespread mediums for marketing. Every day I open my inbox to find a plethora of different marketing newsletters from thought leaders in our industry and I wouldn’t have it any other way. A daily delivery of the latest blogs, articles, videos and other great content delivered right to my door. Now let’s be honest, I don’t read every blog on every email because I’ve got work to do, but I know I am always drawn to the emails that have attractive design and engaging visuals. With that in mind, you need to consider how to make our emails as visually appealing as possible, so when they are opened, they stay open.

Here are 5 ways to improve the visual content of your school emails.

  1. Use of images
    Let’s start with the basics. If you haven’t got an image of some sort anywhere in your email, then you are missing out. I imagine parents are going to be more patient with your school’s newsletter then I will be with one of the ten marketing newsletters I receive every day, but that doesn’t mean you should be complacent. Images break up the writing, provide colour, add context and so much more. But please be careful, too many images will slow your email loading time right down and can be bad for spam filters.

  2. Choose the right font
    This is another basic step but there’s no harm in a reminder. Ensure you are using the correct font chosen for your school’s communications. Hopefully you have a school style guide that will tell you what font you should be using.

  3. Have a background
    Adding a gentle background colour will give your school email a more professional look and remove the dull white back drop that your school community is used to. Lighter colours are often better.

  4. Have an engaging header
    Consistently having an engaging, on brand header helps your school community recognise your school email more easily and encourages them to read on. Your school crest and motto are a great place to start. The header will likely be the first thing your reader notices so make it clear, engaging and consistent with your school’s branding.

  1. Link everything
    Whether you are trying to get your parents to sign up to your school newsletter, buy tickets to the end of year concert or sign up for a school tour, the more opportunities you give them to easily convert interest into action, the more likely they will.

To learn more about email marketing for your school, download our ebook.


  How to survive a public relations crisis at your school

This blog was written by John Igglesden

As an Account Coordinator at imageseven, John’s days are filled with anything from blog and content writing to preparing inbound marketing campaigns. Away from the office you find him drinking coffee or craft beer and discussing clothes, cars and guitars.


Topics: Email marketing, Education, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing