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school marketing news

5 ways that charity events can boost your school’s profile

Posted by Tess Palmyre

5 ways charity events can boost your school's profileCharity events are a great way to boost your school’s profile in the community. Unfortunately, when you’re immersed in the everyday activities of running a school, being charitable can often be the last thing on your mind. However, research strongly suggests that corporate giving positively impacts stakeholder engagement, supporting the long-term growth of your school.

Here are five ways that charity events can build your school’s community presence:

1. Charity events build community relationships
Charity events can build key relationships with community partners. They are an opportunity to spread the word about your school through cross-promotions and positive publicity. Community endearment towards your school is great for its reputation and encourages the building of community relationships. When choosing a cause to align with, consider its relevance to your school’s goals. With the right partnership, you can solidify your school’s reputation in the community.

2. Charity events give meaning to school values
Reputable educational institutions all have a school motto and a list of values. Hosting regular charity events is a chance to give real meaning to those aspirational statements. Once you find a charity event that aligns with your school’s values (such as Australia’s Biggest Morning Tea), annual event participation is a tangible way to demonstrate that your school is true to its values. It also provides your students and staff the opportunity to ‘live’ the values and gives your school a broader sense of purpose.

3. Charity events create happy people
Happy employees are 12 percent more productive, according to a recent University of Warwick study. Human beings are more effective, creative and collaborative when we feel positive, so it makes sense to invest in staff satisfaction. Furthermore, countless studies show that today’s employees want more than just financial security; they want to believe in their workplace’s initiatives as well. Empowering staff to get involved in charity events will boost engagement, productivity and overall satisfaction.

4. Charity events improve relationships
At the core of every school is human relationships. Hosting charity events will not only positively impact your staff, but relationships with students, parents and community members as well. Giving back to the community will boost positive word-of-mouth from both current and prospective customers. No matter how large your school marketing budget is, nothing beats positive word-of-mouth.

5. Charity events support professional (and personal) development
Charity events can provide ample opportunities for staff and student professional development. This may be in the form of developing skills such as project management and public speaking. Giving your school community the chance to positively impact their world creates meaningful experiences. Whether it’s improved emotional intelligence or better interpersonal skills, charity events are highly beneficial to your school community.

A high community profile is vital for your school’s long-term success. Despite being an extra element to juggle, the benefits of hosting regular charity events far outweigh the effort that they require.

For help planning your next charity event, download our free project brief template.

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This blog was written by Tess Palmyre

Account manager Tess has 15 years’ experience working in schools and truly understands the challenges and needs of Australian schools. Her passion for education started during her time as a teacher in Independent, Christian and public schools across Perth and Melbourne. A ‘lifelong learner’ attitude saw Tess complete her postgraduate tertiary qualification in marketing.

 

Topics: Education, imageseven, Branding, Communication, Marcom, School marketing strategy, School marketing