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5 reasons why your school should be blogging with infographics

Posted by John Igglesden

5 reasons why your school should be blogging with infographicsInfographics have been gaining a lot of traction in recent years due to one simple fact, they work. Gone are the days when you can write paragraph after paragraph of plane text and expect it to perform. Visual engagement is one of the best ways to encourage viewers to read your content and infographics are a perfect way to supplement your blogs with relevant information and visual stimulation.

Here are five reasons why your school should be blogging with infographics:

  1. They are visually engaging
    Writing quality content is your number one priority but if no one is reading past the first line because they are so put off by the big chunks of text, then it doesn’t matter how good your content is. You are fighting for your reader’s attention and professional looking infographics will help you greatly. Use infographics to break up your text and provide visual relief from the strain of text.

  2. They are great for sharing
    Whilst a good article will get shared more often than a bad one, an infographic will be shared even more. Visual content (that includes infographics) is forty times more likely to be shared on social media than other types of content! An infographic can also be a great thumbnail when sharing via social media.

  3. They encourage learning
    Text on an infographic is much more likely to be read then standard text in an article. Not only that, people are much more likely to remember the information you are telling them when it is presented in an engaging manor through an infographic. Infographics are especially useful for visual learners who learn best when presented with images and graphics.

  4. They are good for search engine optimisation (SEO)
    Infographics and images in general, provide you with more opportunities to add keywords to your page. An infographic can have a title, alternative text and a description which all help your SEO.

  5. They help deliver your message
    Sometimes it can be hard to describe in words what you are trying to say. The combination of images and words is likely the most powerful and effective way to deliver a message. The visual aspect of the infographic delivers insights that can sometimes take paragraphs to explain and the text can support the visual content by delivering details not possible in an image.

To learn more about how to improve your blogging, download our free ebook:

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This blog was written by John Igglesden

As an Account Coordinator at imageseven, John’s days are filled with anything from blog and content writing to preparing inbound marketing campaigns. Away from the office you find him drinking coffee or craft beer and discussing clothes, cars and guitars.

 

Topics: Education, imageseven, Communication, Online marketing, Marcom, School marketing strategy, Content marketing, School marketing, Blogging