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school marketing news

5 important lessons to learn from top marketing bloggers

Posted by John Igglesden

5 important lessons to learn from top marketing bloggersThe internet is full of content. Never before have we had so much information at our finger tips and this is great news for school marketers! But with so much information out there it is not surprising that it is easy for us to become overwhelmed with content. However, there are some questions that get asked more often than others and some lessons more important. Below are some of the most important lessons to learn from top marketing bloggers.

  1. Blog early, blog often - How often should companies blog? [new benchmark data]
    In this blog from Hubspot, Lindsay Kolowich discusses the question on every bloggers lips. Although it is directed at professional services firms, it is undeniably important for school marketers to ask themselves this question. As the title suggests, you should be blogging often, but how often? The data in this blog can help you make the right decision for your school. 

  2. Don’t ignore search engine optimisation - The beginners guide to SEO
    Moz is one of the top names in SEO and for good reason. Since 2004 they have been helping people get found on the internet, so their Beginners guide to SEO is a must read. 

    For more about SEO, download imageseven's SEO the basics ... or how to get found

  3. Set and understand your content marketing goals - 2 essential elements for getting started with content marketing

    The Content Marketing Institute is exactly that, an institute for content marketing. In this article, Michelle Linn looks at the two essential elements to getting started in content marketing. 

    For more information on content marketing, download your inbound marketing toolkit

  1. Build a culture of content - 5 keys to building a culture of content
    Contently teach and produce content for some of the biggest brands around the world and also provide excellent teaching for marketers through their blog. Joe Lazauskas discusses the importance of having a positive culture of content creation and the benefits of doing so.

  2. Optimise your facebook page - 6 tips to optimize your Facebook page
    Social Media Examiner helps organisations optimise their social media channels through online content and events. Ben Sailer lists out six ways you can optimise your Facebook page to turn it into a more engaging experience for your prospective parents. 

    We have a great section on facebook in our ebook: The social media tune up

If you would like to learn more important lessons about blogging for your school, download your complimentary copy of our blogging basics ebook:

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This blog was written by John Igglesden

As an Account Coordinator at imageseven, John’s days are filled with anything from blog and content writing to preparing inbound marketing campaigns. Away from the office you find him drinking coffee or craft beer and discussing clothes, cars and guitars.

 

Topics: Education, Inbound marketing, Social media, imageseven, SEO, Communication, Strategy, School culture, Copywriting, Marcom, Culture, Digital marketing, Social media marketing, School marketing strategy, Content marketing, School marketing, School, Blogging