<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=327555231022936&amp;ev=PageView&amp;noscript=1">
  • Keep up with the news

    Get the latest marketing news delivered to your inbox. Sign up to our free enewsletter.

    Sign up to our Newsletter PSM sign up

    Sign up to our free enewsletter
  • Manage your reputation

    We’ll show you how to build and preserve your brand's reputation.

    btn-schools btn-business

    build and preserve your brand's reputation
  • Get the job done

    Save time by coordinating your marcom activities under one roof.

    learn more learn more

    communications support program
  • Subscribe to our podcasts

    Listen to Brad and Scully’s insights into the world of marketing. Subscribe to our free podcasts.

    subscribe to our podcast subscribe to our PSM podcast

    Subscribe to our free podcasts
  • Get found online

    Learn how to get found online by people who are looking for the services you offer.

    Education Inbound Marketing Business Inbound Marketing

    get found online
  • It’s strategy first

    Never be lost for words again. Messaging that will help you grow.

    Education - Map Business - map

    key messaging
  • Websites that WORK for you

    Discover how to create websites that deliver results.

    Education WEP Business WEP

    create websites that deliver results
  • The power to influence

    Does your visual identity help or hinder your growth?

    education - vip business - vip

    visual identity

school marketing news

3 strategies to help you implement a successful team culture

Posted by Clare Ravasini

School cultureBuilding a strong culture within a team goes to the heart of your school’s success. You want a culture that recognises and embraces shared values, attitudes, standards and beliefs that characterise the goals of the school. That culture needs to be reflected right across the school, from the principal to the receptionist. And don’t forget, a school’s culture is increasingly important in attracting and retaining staff. Establishing a culture you believe in means having a clear and consistent vision and knowing how you would like everyone, inside and outside, to view the school. In the words of Howard Stevenson, Professor Emeritus at Harvard Business School, “Maintaining an effective culture is so important that it, in fact, trumps even strategy.”

People are central to your school’s success, and they can either make or break your school. For that reason it is important to take the time to care for, understand and empower your most valuable asset. Following are 3 strategies to help you maintain a strong culture within your school:

  1. Assess the school’s culture
    There are many ways to assess your school’s culture. There are consultants who will do it for you, for a fee. The easiest way is to look around. How do employees act; what do they do? Look for common behaviours and visible symbols. Revisit the history and heritage of your school. These stories will point towards the cultural soul of your school.

    Listen, and be aware of perception versus reality. Listen to your employees, your suppliers, and your students and parents. Pay attention to what is written about your school, in print and online. 
  1. Determine the desired culture of your school
    Before you can change the culture, you have to decide what you want it to look like in the future. Different schools will have different cultures. Look at what kind of a culture will work best for your school in its desired future state. Review your mission, vision and values and make sure the culture you are designing supports them.

    Here are some characteristics of school cultures that have been successfully used by others. Decide on what works for your school and implement it. 
  • Mission clarity
  • Employee commitment and empowerment
  • High integrity workplace
  • Strong trust relationships
  • Highly effective leadership
  • Effective systems and processes
  • Customer focused
  • Effective 360 degree communications
  • Commitment to learning and skill development
  • Emphasis on recruiting and retaining outstanding employees
  • High degree of adaptability
  • High accountability standards
  • Demonstrated support for innovation 
  1. Align the culture of your school
    You need to align your school’s culture with your strategic goals if it isn't already. Develop a specific action plan that can leverage the good things in your current culture and correct the unaligned areas.
  • Brainstorm improvements in your formal policies and daily practices.
  • Develop models of the desired actions and behaviours.
  • Communicate the new culture to all employees, and then over-communicate the new culture and its actions to everyone.
  • Only a school’s culture that is aligned with its goals, one that helps you anticipate and adapt to change, will help to achieve superior performance in the long run.

Resources you might find useful:

Blog posts: 

  • Here are some more blogs on culture which might be of interest to you.

Free ebook:

Message architecture program summary

Speak to an expert:

  • If you would like to discuss your school's culture and how to improve it - book a free call now 

Free consultation


  Free school enewsletter

This blog was written by Clare Ravasini

Clare joined imageseven in 2013. Since then, no two days have ever been the same and she has loved every minute. Clare considers herself an out-of-the box thinker, which serves her well in her work with a variety of clients. She’s got a spring in her step, always has a smile on her face and has a passion for all things creative. In her spare time, she enjoys the outdoors and loves living the country life with her horses.


Topics: Education, imageseven, Communication, School culture, Marcom, School vision, School marketing strategy, School marketing, School