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10 Google ranking factors you can easily address

Posted by John Igglesden

10 Google ranking factors you can easily addressEvery day the internet becomes more cluttered with new website content. Blog posts, podcasts and webinars on almost any topic are more accessible than ever. The ever-present problem of being found in the chaos that is the internet is unsurprisingly, only becoming a greater problem.

Since Google is the undisputed search engine king, we should be looking at how we can optimise our content to get found by the search engine giant. There are reported to be over two-hundred different parameters in Google's search algorithm that go into your site’s ranking. With such a huge amount of technical areas to consider, it can be difficult to see what we can clearly and easily address ourselves.

Here are 10 Google ranking factors that you can easily address:

  1. Make your keyword the most frequently used phrase in your content. This is a classic rule but just as relevant as ever, ensure you don’t add too many as you can be penalised for keyword dumping.

  2. Include the keyword in the title tag. Once you have got your keyword in your content, the title tag is the next most important place for your keyword to be.

  3. Ensure your title tag starts with your keyword.

  4. Include the keyword in the URL.

  5. Include the keyword in the meta description.

  6. Make sure you don’t have any duplicate content. This can be difficult to monitor across a large number of blog posts but you should try to be as original as possible when writing content.

  7. Optimise your images with keywords in the image alt-text, caption and description.

  8. Use a variety of multimedia. Images are a great start but video and other media also suggest quality content.

  9. Ensure there are no broken links on your pages.

  10. Have outbound links to popular pages. Linking to trusted pages increases the credibility of your own page but don’t overdo it as too many links can hurt your ranking.

Something to note is that whilst keyword placement is very important, your choice of keywords is also very important. Choosing long tail keywords that are specific to your content is going to be one of the best things you can do to get people looking for the answers that you can provide. It will be easier for you to rank higher for a more niche subject and hence are more likely going to get found. Also, when your content answers a question well and the readers/viewers are highly satisfied with your answer, you are more inclined to create brand advocates.

If you would like to know more about search engine optimsiation, download our complimentary ebook:

SEO - the 5 basics

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This blog was written by John Igglesden

As an Account Coordinator at imageseven, John’s days are filled with anything from blog and content writing to preparing inbound marketing campaigns. Away from the office you find him drinking coffee or craft beer and discussing clothes, cars and guitars.

 

Topics: Education, imageseven, SEO, Communication, Online marketing, Marcom, School marketing strategy, Content marketing, School marketing