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school marketing news

Reliable ways to improve your school website security

Posted by Kristian Lawrence on Thu, Apr 19, 2018

Your school’s website has become an integral part of the school machine. It provides easy access to information for prospective parents, even allowing them to initiate the enrolment process. It is also a hub for current parents to access information and online student services.

A security breach could end up in a variety of ways, including vandalism, the theft of personal data or general down time. The time required to restore a website results in down time, which cuts off current and prospective parents from accessing the information they require. That’s why website security is so important.

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Topics: Education, Inbound marketing, Website, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, School website, School marketing strategy, Content marketing, School marketing, School, design

Social media benchmarks [podcast]

Posted by John Igglesden on Wed, Apr 18, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • the 2018 Social Media Benchmark Report
  • future of artificial intelligence
  • elements consumers value in services
  • WordPress tips
  • Glenunga International High School’s simple but engaging 360-degree virtual tour
  • creating opportunity by consistently building trust.

Listen to the podcast


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Topics: Education, Social media, imageseven, Communication, Podcast, Marcom, Social media marketing, School marketing strategy, School marketing

Five essential ways to quickly gain followers for your school blog

Posted by Geoffrey Macadaeg on Tue, Apr 10, 2018

In school marketing, a blog can be a powerful tool to help you gain the trust of your prospects and convert more enrolments. But like any other marketing tool, you must know how to wield it properly to fully enjoy its benefits. If you have a school blog that is well-curated, neatly designed, and properly promoted, there is a bigger chance you will get more readers and followers in no time.

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Topics: Enewsletter, Education, Inbound marketing, imageseven, Communication, Copywriting, Marcom, Newsletter, School marketing strategy, Content marketing, School marketing, School, Blogging, smc

Hashtags on Instagram [podcast]

Posted by John Igglesden on Thu, Apr 05, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • the decreasing effectiveness of hashtags on Instagram and what you should use in its place;
  • April fool’s jokes from some big brands;
  • the role of humour in your school’s marketing mix;
  • some SEO basics you need to know;
  • top tips for WordPress;
  • an effective campaign from Swinburne University of Technology; and
  • Pepsi’s use of predictive analytics in product development.

Listen to the podcast


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Topics: Education, Social media, imageseven, Communication, Podcast, Marcom, Social media marketing, School marketing strategy, School marketing

6 unusual hacks to improve your school blog writing

Posted by Geoffrey Macadaeg on Thu, Apr 05, 2018

Writing for your school blog can sometimes feel daunting and exhausting ... but it’s alright. Everyone, including us school marketers, sometimes have moments when we have to rattle our brains really hard just to produce decent content – the classic writer’s block.

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Topics: Enewsletter, Education, Inbound marketing, imageseven, Communication, Copywriting, Marcom, Newsletter, School marketing strategy, Content marketing, School marketing, School, Blogging, smc

7 ways to effectively manage your school marketing

Posted by Geoffrey Macadaeg on Mon, Apr 02, 2018

Gone are the days when all that matters in school marketing is the creation and execution of strategic marketing initiatives. With the influx of effective marketing technology tools in the market, it can be difficult to know which ones to focus on. To be able to effectively use these tools and keep up with the competition, proper school marketing management must be learned. Through proper handling of your school marketing tools, you may be able to enjoy their benefits in full and generate more prospective parents.

Here are 7 ways to effectively manage your school marketing:

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Topics: Education, imageseven, Communication, Management, Marcom, School marketing strategy, School marketing

Case study: Increase your school's SEO results and website traffic with SMI

Posted by Rita Kilroy on Wed, Mar 28, 2018

Name: Esperance Anglican Community School

Solution: SMI member and Communications Support Program

IndustryEducation

Number of studentsover 200 students

Location: Esperance, Australia

Why imageseven: 

  • education marketing expertise
  • strategic focus
  • proactive and responsive
  • broad skills
  • cost-efficient
  • friendly, professional and
    flexible team
  • results driven

about Esperance Anglican Community School

Esperance Anglican Community School is a co-educational school for day and boarding students in Years 7 to 12, located in Esperance – on the south coast of Western Australia. Educating the whole child – in mind, body and spirit – as a unique individual with their own talents and capabilities is at the heart of the School’s education philosophy.

Download the case study.

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Topics: Education, imageseven, Branding, Communication, Marcom, School marketing strategy, Messaging, School marketing

5 ways to find new ideas for your school blog

Posted by Tess Palmyre on Tue, Mar 27, 2018

“I have too many topics for my blog!”

Said no school marketer ever.

Managing a blog and consistently creating new content is difficult. Doing this as a school marketer is even harder. We know how busy schools can be, so it can feel like a luxury to block out time to write your next blog. But you can certainly make things easier for yourself by having a few tricks up your sleeve. The next time you have writer’s block, try one of these ideas to keep your pen moving across the page.

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Topics: Enewsletter, Education, Inbound marketing, imageseven, Communication, Copywriting, Podcast, Marcom, Newsletter, School marketing strategy, Content marketing, School marketing, School, Blogging, smc

How to use influencers to improve your school's social engagement

Posted by Kristian Lawrence on Thu, Mar 22, 2018

One of the hardest things to achieve online is an organic audience – that’s the people who see your content naturally, not through paid promotion or advertising. Some of your best content may never get seen unless you pay to promote it, and even then, it can be difficult to forge a lasting connection with an audience. In a 2015 study, it was found that only 1 percent of Millennials (18 to 35) said that a compelling advertisement would make them trust a brand. This is where a social media influencer can help.

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Topics: Education, imageseven, Communication, Strategy, Online marketing, Copywriting, Marcom, Digital marketing, Social media marketing, School marketing strategy, School marketing, School

The importance of audio branding [podcast]

Posted by John Igglesden on Wed, Mar 21, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the importance of audio branding. In addition, they examine the premium ad price paid by Australian advertisers on Facebook; how to create high-quality video with your smartphone; top tips for Wordpress; the responsible use of drones; why storytelling isn’t a strategy; and the repercussions of school not listening to their stakeholders.

Listen to the podcast


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Topics: Education, imageseven, Branding, Communication, Podcast, Marcom, School marketing strategy, School marketing

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