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school marketing news

How to create a visual style guide for your school brand

Posted by Sebastian Wattam on Thu, Aug 16, 2018

When I was in high school I read a book called How to be Cool by Will Smith. Not that one, this one. At the age of 16, it got me thinking about the importance of physical appearance. On a daily basis, our appearance — or in marketing terms, our visual brand identity — is largely what people use to shape their foundational judgement. Similarly, the purpose and necessity of a style guide for your school will prove effective in ensuring all communications support your school’s objectives and mitigating any misguided or ill-informed judgements of your school or its educational offering. At 16, I bought a hair straightener, a pair of skinny jeans, and some black nail polish. Don’t judge, I did read a book about being cool.

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Topics: Education, Inbound marketing, imageseven, Branding, Communication, Online marketing, Copywriting, Marcom, School marketing strategy, Messaging, School marketing

Facebook advertising [podcast]

Posted by John Igglesden on Thu, Aug 09, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • how to maximise reach on Instagram
  • the latest email marketing research
  • how to effectively communicate to an internal audience
  • Facebook advertising
  • a confronting campaign from the National Centre for Domestic Violence
  • the Cannes Lions 2018 Creative Data Grand Prix winning entry.

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Topics: Education, Social media, imageseven, Communication, Podcast, Marcom, Social media marketing, School marketing strategy, School marketing

How to develop high-converting school marketing content

Posted by Frazer Woodhead on Tue, Aug 07, 2018

It’s nothing new – the internet is the ultimate battleground in the fight for our attention. How to develop high-conversion content as a marketer requires tactical effort and an overall strategy. You must produce a varied content offering.

Over 15,000,000 blogs are posted each day, and 300,000 videos are uploaded to YouTube each day.

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Topics: Education, Inbound marketing, Website, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, School website, School marketing strategy, Content marketing, School marketing, School, Blogging

15 symptoms of a 'sick' school website [part 2]

Posted by Bart Caylor on Mon, Aug 06, 2018

Your education website is the heart of your digital marketing strategy. Is it suffering from any of the 15 symptoms of a poorly performing website?

If it is, I highly recommend that you correct the performance issues you see in your education website as soon as possible. It’s not a question of if they will visit your site, it’s when.

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Topics: Education, Inbound marketing, Website, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, School website, School marketing strategy, Content marketing, School marketing, School, design

3 content distribution channels that will propel your school marketing

Posted by Daniel Swinton on Thu, Aug 02, 2018

Schools can propel their marketing strategy by smartly using owned, earned and paid content distribution channels. This includes social media posts and ads, website content (including blog posts), video, emails, display ads and podcasts.

Here are some of the content distribution channels that will propel your school marketing:

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Topics: Education, Inbound marketing, Testimonials, imageseven, Communication, Marcom, School marketing strategy, Content marketing

Email is still king [podcast]

Posted by John Igglesden on Thu, Jul 26, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • the strength of email in marketing
  • the difference between an editorial calendar and a marketing strategy
  • how to build brand in the digital age
  • using video in social media
  • socially conscious advertising from Stabilo highlighters
  • four inspiring leaders.

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Topics: Email marketing, Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing

15 symptoms of a 'sick' school website [part 1]

Posted by Bart Caylor on Wed, Jul 25, 2018

How do you know when you need to revamp your school website? Here are 15 symptoms of a poorly performing school website.

Your school website should be the heart of your digital marketing strategy.

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Topics: Education, Inbound marketing, Website, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, School website, School marketing strategy, Content marketing, School marketing, School, design

5 ways how to get high quality leads for your school

Posted by Geoffrey Macadaeg on Tue, Jul 24, 2018

Traditional marketing strategies prioritise the ‘quantity over quality’ philosophy when it comes to generating leads. Under this approach, marketers attempt to collect more leads in order to deliver content to a wider number of prospects, hoping that more prospects will engage with them. This ‘casting a wider net’ strategy can overwhelm marketing efforts since it requires focusing on a larger group of people.

This approach may also dilute marketing initiatives since it requires marketers to design content to suit the common preferences of their leads. This will lead to less efficient school marketing and reduced conversions from leads to actual enrolments. Worse, this approach can backfire; prospects can become annoyed if they receive content that they’re not interested in.

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Topics: Lead generation, Education, Inbound marketing, Website, imageseven, SEO, Communication, Strategy, Online marketing, Marcom, School marketing strategy, Content marketing, Messaging, Marketing automation, Analytics

Success as a new school marketer [podcast]

Posted by John Igglesden on Wed, Jul 11, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • tips for success as a new school marketer
  • out-of-home advertising
  • a variety of sources for content ideas
  • the International Boys’ Schools Coalition (IBSC) Conference
  • the value of conferences
  • three examples of effective storytelling and
  • customer loyalty and how that fits with your school.

Listen to the podcast


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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing, Storytelling

4 steps how to identify your school’s social media marketing KPIs

Posted by Geoffrey Macadaeg on Tue, Jul 10, 2018

Your school’s social media marketing is not just about creating content and posting it online – it’s also about evaluating your content to see what works and orient them towards your target objectives. Social media marketing should not be based on intuition, but on a continuous process of refinement. You should check if your social media strategy is generating engagement, whether it be in the form of comments, inquiries or site visits. In order to improve your social media content and gain these results, you must be able to measure the degree of success of your previous and current social media content.

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Topics: Education, Inbound marketing, Social media, Website, imageseven, Communication, Social media management, Marcom, Social media marketing, School website, Analytics

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