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school marketing news

The benefits of video marketing for your school

Posted by Samuel Joseph on Thu, Feb 22, 2018

Video is a great way to tell your school’s story. It can provide a quick and entertaining way to engage current and prospective parents in a saturated media market. Of all the current content styles – blogs, infographics, podcasts ... and so on, video has four distinct ‘superpowers’ that make it a great tool for marketing your school:

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Topics: Education, imageseven, Branding, Communication, Online marketing, School culture

Snapchat at your school [podcast]

Posted by Laura Sheahan on Wed, Feb 21, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss how our markets are lacking customer experience quality; the future of customer relationship management; how to help journalists adjust to inbound marketing; using Snapchat at your school; the effective use of live streaming by Harvard-Westlake School, California; and an interview with Richard Shotton, Deputy Head of Evidence at Manning Gottlieb OMD on the subject of behavioural science in marketing.

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Topics: Education, Social media, imageseven, Communication, Podcast, Marcom, Social media marketing, School marketing strategy, School marketing

The 7 benefits of keeping an editorial calendar for your school

Posted by Geoffrey Macadaeg on Thu, Feb 08, 2018

Benjamin Franklin supposedly once said, “If you fail to plan, you are planning to fail.” His advice is especially true in the field of marketing, where the development of activities and publication of content can make or break any institution. Organising marketing ideas into a consistent and thorough course of action is an essential skill for marketers to succeed in any industry.

One of the most indispensable tools in organising your marketing efforts for your school is the editorial calendar. An editorial calendar serves as your reference guide for both completed projects and works in progress. By creating an editorial calendar and adhering to your schedule, you and your team can become more efficient in developing high-quality and relevant content.

Here are some of the benefits of keeping an editorial calendar for your school:

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Topics: imageseven, Communication, Strategy, Copywriting, Marcom, Internal communication, School marketing strategy, School marketing

Using video for social media engagement [podcast]

Posted by Laura Sheahan on Wed, Feb 07, 2018

Using video for social media engagement

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss research from Brightcove on using video for social media engagement; the pros and cons of directing users away from social media to your website; the growing use of imagery in newsletters; tips for content marketing in 2018; the Whiteboard Friday’s blog by Rand Fishkin; and brands as a legal asset.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing, Advertising

Case study: A targeted advertising campaign for a Community Open Day

Posted by Rita Kilroy on Wed, Jan 31, 2018

Name: Kennedy Baptist College

Solution: Advertising campaign for Open Day 2017

Industry: Education

Number of studentsapprox. 1,200 students

Location: Murdoch, WA, Australia

Why imageseven: 

  • strategic focus
  • proactive and responsive
  • broad skills
  • consultative
  • cost-efficient
  • friendly, professional and
    flexible team

about Kennedy Baptist College

Kennedy Baptist College is a quality coeducational Christian school catering for students in Years 7 to 12 and located in Perth’s southern suburb of Murdoch. The College was formed in 2013 after the amalgamation of two neighbouring Colleges - Winthrop Baptist College and Somerville Baptist College. Since the College’s commencement in 2013, the reputation of Kennedy has grown dramatically as a school that inspires its students to fulfil the College motto of ‘strive today, conquer tomorrow’.

Download the case study.

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Topics: Education, imageseven, Branding, Communication, Marcom, School marketing strategy, Messaging, School marketing

Email marketing metrics: what results to look at

Posted by Geoffrey Macadaeg on Thu, Jan 25, 2018

School marketers spend valuable time writing, proofing and designing email campaigns to engage their clients. Once you have hit ‘send’ on the email campaign, it’s easy to think that the job’s done. However, it’s vital to take time to review and analyse the effectiveness of each campaign to ensure that it has been successful and to determine what improvements you can make to improve future campaigns.

School marketers, here are our top 5 email marketing metrics to help you measure the success of your email marketing campaign:

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Topics: Email marketing, Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, School

Summer Series - The role of a media strategist [podcast]

Posted by Laura Sheahan on Tue, Jan 23, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special summer series podcast, Brad interviews Amanda Reid, imageseven’s media strategist. They discuss the role of a media strategist and why they are still important; the difference between a media strategist and a media planner; how to make the most of a media strategist no matter the size of your budget; the rise of digital marketing and what that means for traditional media; and what every decision maker needs to understand about media planning.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing, Advertising

Your school's essential YouTube metrics to measure

Posted by Geoffrey Macadaeg on Thu, Jan 18, 2018

School marketing has become more visual than ever, and YouTube is partially responsible for this development, because video content can generate more interest from your prospects compared to plain text and images, especially when it is integrated on social media platforms. By using YouTube as one of your marketing tools, your viewers can know more about your school more conveniently and effectively, and this can lead to more enrolments.

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Topics: Education, imageseven, Communication, Strategy, Online marketing, Copywriting, Marcom, Digital marketing, Social media marketing, School marketing strategy, School marketing, School

How to create an inbound marketing strategy for VR

Posted by Melinda Hack on Wed, Jan 17, 2018

Virtual Reality, known as VR, is making a big splash in the world of marketing. It provides a platform to show your audience the very best of what you can offer – a big step up from merely being able to tell them about it. VR presents an opportunity to take your audience on a journey, allowing them to experience your school firsthand, from the comfort of their home. This is an incredibly valuable tool to reach parents, make a positive impression and urge them to make contact. The following four steps will get you on the right track to creating a successful inbound marketing strategy for VR within your school:

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Topics: Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, School Marketing Institute

Summer Series - Conversion optimisation [podcast]

Posted by Laura Sheahan on Tue, Jan 09, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special summer series podcast, Brad interviews Brian Massey, the head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss conversion optimisation, how it helps online marketers and how it differs from normal analytics; the differences that arise between the online feedback that consumers give and their actual online browsing habits; some different conversion optimisation tools that don’t always require large test sample sizes; and how low traffic websites can use conversion optimisation.

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Topics: Lead generation, Education, Inbound marketing, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

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