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school marketing news

Five tips to help school marketers save time

Posted by Kate Chesson on Thu, Dec 14, 2017

“If only there was more time in the day!”

As a school marketer you want to work smarter, not harder. But you’re often so busy juggling projects that even finding the time to consider managing your time more effectively seems out of reach.

Well, when the teachers are away it’s time to … plan! Set aside some time these school holidays to assess your workflow processes. Here are five tips to help school marketers save time:

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing

Facebook for your school [podcast]

Posted by Laura Sheahan on Wed, Dec 13, 2017

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the ACCC’s inquiry into companies such as Google and Facebook; the ‘zombie brand’; how the Queensland Department of Energy and Water Supply convinced motorists to try E10 fuel; using Facebook for your school; a visually impressive and attractive website by Frensham; and the notion of brands and how they are created.

Listen to the podcast


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Topics: Education, Social media, imageseven, Communication, Podcast, Marcom, Social media marketing, School marketing strategy, School marketing

10 steps to growing your school's Facebook audience

Posted by Suzanne Willcock on Wed, Dec 13, 2017

Historically, schools were slow to embrace social media as part of their overall communications mix. Facebook now has around 15 million monthly users in Australia, so schools are seeing the value in using Facebook to create brand awareness and engagement with their audience.

Whether your school is new to Facebook or you were an early adopter of the platform, here’s ten steps to growing your school's Facebook audience:


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Topics: Education, Social media, imageseven, Communication, Marcom, Social media marketing, School marketing strategy, School marketing

Case study: Generate brand awareness and increase enrolments

Posted by Rita Kilroy on Thu, Nov 30, 2017

Name: Blue Mountains Grammar School

Solution: Brand awareness campaign

Industry: Education

Location: NSW

Why imageseven: 

  • strategic focus
  • proactive and responsive
  • broad skills
  • consultative
  • cost-efficient
  • friendly, professional and
    flexible team

about Blue Mountains Grammar School

Blue Mountains Grammar School (BMGS) is a co-educational Anglican School for students from Pre-Kindergarten to Year 12.

Download the case study.

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Topics: Education, imageseven, Branding, Communication, Marcom, School marketing strategy, Messaging, School marketing

Instagram for your school [podcast]

Posted by Laura Sheahan on Wed, Nov 29, 2017

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the second wave of advertisers boycotting YouTube over inappropriately placed ads; the move from private to public schools by high income families; the role of consistency and structure in brand management; using Instagram for your school; the final episode of This Old Marketing podcast with Joe Pulizzi and Robert Rose; and an emerging engagement tool called kinetic currency.

Listen to the podcast


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Topics: Education, Social media, imageseven, Communication, Podcast, Marcom, Social media marketing, School marketing strategy, School marketing

Is your school keeping its brand promise?

Posted by Samuel Joseph on Tue, Nov 28, 2017

As a marketer, especially a school marketer, you probably find yourself acting as a brand guardian – someone who is charged with ensuring that the school stays true to itself and its brand.

This often means fielding questions from executive staff about the correct use of branding, logos, even the voice and language you use.

Your school brand goes beyond the logo or crest on the students’ uniforms. it is the set of values that differentiate you and your educational offerings from competitors. It involves the high-quality interactions that you have with stakeholders and, furthermore, the actions that you have put in place to delight them across all your marketing channels.

If marketing is all about making promises, then branding is about keeping them.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Marketing automation, School Marketing Institute

5 ways to use video marketing for your school

Posted by Geoffrey Macadaeg on Tue, Nov 21, 2017

You may have noticed that video has become one of the primary tools for an effective online marketing strategy. More schools are using videos to add color and personality to their brand. With fast internet speeds and mobile-optimised playback, video marketing has become a viable option in grabbing the attention of prospective parents and creating more conversions.

However, with more videos getting posted and played back on a daily basis, you must be able to make your video marketing more appealing and interesting to make it work. Here are 5 ways to capitalise on the effectiveness of video marketing for your school to capture the attention of your prospective parents:

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Topics: Education, imageseven, Branding, Communication, Online marketing, School culture

How to meet deadlines in five simple steps

Posted by Caitlin Quartermaine on Thu, Nov 16, 2017

In the world of school marketing, it is not uncommon to be inundated with multiple deadlines at once. Something always seems to ‘pop up’ unexpectedly that demands urgent attention.

Here is how to meet deadlines in five simple steps:

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Topics: Education, Social media, imageseven, Communication, Online marketing, Marcom, Internal communication, Relationship marketing, Social media marketing, School marketing strategy, Messaging, School marketing

The role of servant leadership [podcast]

Posted by Laura Sheahan on Wed, Nov 15, 2017

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the results from the latest Content Marketing in Australia report; ethical content curation; the value millennials put on experiences; inbound marketing; the importance of giving; and the role of servant leadership.

Listen to the podcast


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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing, Marketing Technology

Why it’s smart to set realistic and achievable goals

Posted by Kate Chesson on Tue, Nov 14, 2017

So you’re almost at the finish line – the end of another busy school year. You’ve worked incredibly hard, but might feel like you haven’t really got anywhere.

As a school marketer, it can feel like you’re on a treadmill from the next event, to the next publication, to the next story or post.

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Topics: Education, Social media, imageseven, Communication, Online marketing, Marcom, Internal communication, Relationship marketing, Social media marketing, School marketing strategy, Messaging, School marketing

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