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school marketing news

The uncomfortable truth about networking and how to get better

Posted by Suzanne Willcock on Thu, Jun 21, 2018

Does the thought of attending and networking at a major education conference fill you with anxiety? It probably depends on whether you fall into the introvert or extrovert personality type, but the uncomfortable truth is that even the most seasoned conference attendee can find the process of putting yourself ‘out there’ … #awkward. In an era where it’s never been easier to engage with people and build professional networks, does face-to-face networking still matter? If we assume that it does, how do you avoid the small talk, make meaningful connections, achieve personal growth and extract return on investment?

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Topics: Lead generation, Education, Inbound marketing, imageseven, Communication, Marcom, Digital marketing, School website, School marketing strategy, School marketing, School

The basics of influencer marketing [podcast]

Posted by John Igglesden on Wed, Jun 13, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • the basics of influencer marketing that apply to organisations of all sizes
  • how schools can benefit the most from Facebook’s latest algorithm updates
  • what separates good from bad writing
  • the steps for producing publications
  • a creative campaign that renamed vegetables to encourage kids to eat them
  • article by Brendan Schneider on using checklists for efficiency.

Listen to the podcast


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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing, content, video

How to create great landing pages that get results

Posted by Kristian Lawrence on Tue, Jun 12, 2018

A landing page can be any page on your website where visitors first ‘land’ after clicking through on a call-to-action. They are useful mechanisms for providing information and capturing leads, without the hassle of navigating your website. It allows you to directly support a specific goal by sending users to a dedicated page without the distractions of general web browsing.

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Topics: Lead generation, Education, Inbound marketing, imageseven, Communication, Marcom, Digital marketing, School website, School marketing strategy, School marketing, School

How to effectively use prospect testimonials in your school content

Posted by Shelley Garcia-Webb on Thu, Jun 07, 2018

The benefits of customer testimonials and user-generated content to marketing are profound. Consumers are becoming savvier when conducting online research and require greater social proof when making a purchase decision. According to Nielsen, the top two most trusted sources for buyers are recommendations from family/friends (92 percent) and consumer reviews (70 percent).

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Topics: Education, Inbound marketing, Testimonials, imageseven, Communication, Marcom, School marketing strategy, Content marketing

5 elements of an education brand

Posted by Bart Caylor on Mon, Jun 04, 2018

It’s one of those words that is used so much today, but the concept can be confusing. So what exactly is an education brand, and how do you build yours to attract more prospective students?

First, let’s talk about what an education brand is not. An education brand is not a school logo. A brand is not a tagline. An education brand is not a colour scheme or assigned typography.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Marketing automation, School Marketing Institute

Guiding your prospects to your existing content [podcast]

Posted by John Igglesden on Wed, May 30, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • the annual B2B marketing report from the Association for Data-Driven Marketing and Advertising
  • the best methods for guiding prospects to your existing content
  • why traditional marketing team structure needs to be scrutinised
  • effective video content from Wellington College, UK
  • Wellington College’s effective alumni program and
  • the latest changes in the Australian education system.

Listen to the podcast


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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing, content, video

How to create and market content for your school

Posted by Sebastian Wattam on Wed, May 30, 2018

Like it or not, what people think of your school matters. The way that your school comes across in print, online and in person will shape the opinion people have of your school.

A distinction must be made however. How your school is perceived does not necessarily correlate with the quality of your school, your content or your leadership and management. You might have a great academic record with superb leaders and educators, but if the delivery of your content lacks finesse, these qualities can get lost. This is where the quality of your content and how it is marketed is important.

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Topics: Education, imageseven, Communication, Strategy, Online marketing, Copywriting, Marcom, Digital marketing, Social media marketing, School marketing strategy, School marketing, School

5 special characteristics of content writing for school marketers

Posted by Bart Caylor on Wed, May 23, 2018

There are two kinds of writing you need to keep the wheels of your education inbound marketing strategy spinning: content writing and copywriting. It’s important to understand what they are and how to leverage them for your marketing success.

Inbound marketing is a broad strategy that requires a blend of skills, techniques, and tactics to work well for your school.

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Topics: Education, Inbound marketing, imageseven, Communication, Strategy, Marcom, School marketing, School, Blogging

School blogging tools to make your job easier

Posted by Frazer Woodhead on Tue, May 22, 2018

Blogging is one of those tasks that can be done quickly, easily and in a flurry of creative outpour. Blogging for your school effectively, involves a bit more than relying on your raw skill and simply automatic writing on a theme.

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Topics: Education, Inbound marketing, imageseven, Communication, Strategy, Marcom, School marketing, School, Blogging

How to leverage major sporting events to your school’s advantage

Posted by Charlie Maughan on Thu, May 17, 2018

“Did you see that last night?! Wasn’t it incredible?!”

Words to this effect have been said in classrooms and corridors in schools the world over, not just during the most recent Commonwealth Games on the Gold Coast. During any major, global sporting event on the scale of the Olympic Games, Commonwealth Games or Soccer World Cup, the media coverage can be all-consuming. On the radio, in the papers, in your Facebook feed, on billboards, in shopping centres … but it’s not just mindless small-talk amongst your students and occasionally staff. These conversations are being had by your target markets online and on social media. And, if it matters to them, it should matter to you and your school.

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Topics: Education, imageseven, Communication, Management, Marcom, School marketing strategy, School marketing

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