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school marketing news

Publishing for your parents [podcast]

Posted by Laura Sheahan on Wed, Oct 18, 2017

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the difference between publishing for marketing and publishing for your parents; how influence marketers with a small following can make a big impact; how to know when to adopt new marketing technology; using Twitter in schools; an excellent use of storytelling and animation from Western Power; and standing by your school brand.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing, Marketing Technology

4 benefits of using a persona for marketing your school

Posted by Vanessa Reside on Fri, Oct 13, 2017

The most important thing to remember when marketing a school is that you are talking to people about a very emotional and important aspect of their lives – their child’s education.

It is about creating relationships, sharing the exceptional stories of your students, staff and school, and encouraging your prospective parents to take the next step in finding out how their son or daughter will benefit from joining your community.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, School marketing, School

How to jumpstart your online marketing on a shoestring budget

Posted by Tess Palmyre on Tue, Oct 10, 2017

“What’s your marketing budget?”

If this question makes you laugh – or cry – hysterically, then you have come to the right place. Keep calm and carry on reading.

There are ways to jumpstart your online marketing on a shoestring budget.

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Topics: Education, Social media, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing

Promoting your ebook [podcast]

Posted by Laura Sheahan on Wed, Oct 04, 2017

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the importance of a consistent brand message across your brand; what happens when the internal culture of your organisation breaks out into the open; effective suggestions for promoting your e-book; the excellent use of video to communicate the strategic plan of a Sydney girls’ school, Ravenswood; the marketing efforts of Tourism New Zealand; and the investment by WPP in Gimlet Media that suggests a bright future for the humble podcast.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing, Marketing Technology

SEO basics – how to rank higher in three easy steps

Posted by Samuel Joseph on Thu, Sep 28, 2017

Search Engine Optimisation (SEO) is an essential part of how we implement our online marketing activities. We often tend to associate SEO with technical activities that IT personnel would carry out. In fact, only about half of SEO focuses on the technical aspect; the other half is the creative aspect, and this includes a plan of action to consistently put out high quality content. Read on to know what SEO can do for your site and how to rank higher in three easy steps:

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Topics: Education, Social media, imageseven, Branding, Communication, Marcom, Digital marketing, Social media marketing, School marketing strategy, Digital communication trends, School marketing, School, brand perception

How to turn casual website visitors into followers

Posted by Shelley Garcia-Webb on Tue, Sep 26, 2017

Website visits are no longer key performance indicators of marketing success. It’s not enough to simply measure how many hits your site gets. We now need to look at ways to turn casual website visitors into followers. Creating relevant content and maintaining a strong social media presence have never been more important.

Research conducted by Hubspot shows that websites that create a lot of content, build active social media profiles and blog regularly are more successful.

Converting visitors to followers is critical to your school’s marketing success. Here are five ways to turn casual website visitors into followers:

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Topics: Education, Inbound marketing, Website, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, School website, School marketing strategy, Content marketing, School marketing, School, design

Classic interview mistakes [podcast]

Posted by Laura Sheahan on Wed, Sep 20, 2017

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss news that Australia are late adopters of innovative technology; how Facebook is driving the content shift to video; seven classic interview mistakes; dealing with inappropriate content mistakes; the latest recruiting efforts from the Western Australia Police; and different areas of artificial intelligence and the roles they play in marketing.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing, Marketing Technology

Why style guides matter for your school's blog

Posted by Geoffrey Macadaeg on Tue, Sep 19, 2017

You may have heard of style guides before and how they are used by marketers for their content. You may have also asked yourself, “Is having a style guide really important? Why bother using it if I can start creating my blog entries right away?”

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Topics: Education, Inbound marketing, imageseven, Branding, Communication, Online marketing, Copywriting, Marcom, Messaging, School marketing, Blogging

How to create a more convincing call-to-action

Posted by Vanessa Klomp on Thu, Sep 14, 2017

Words are powerful.

Do your call-to-actions have power? Are they producing the results you want?

Whatever content you produce, a newsletter, brochure, invitation or blog, the result you want to achieve is the same: to motivate the reader to take action whether it is to request more information about your school, register for an open day or subscribe to your school’s newsletter. This is why it is essential to have a solid, persuasive call-to-action (CTA).

As much as you might like to, you can’t physically make a person press ‘click’ in response to your CTA. So, what is the best way to motivate them to take the next step?

Here are five essential items to consider:

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Topics: Education, Inbound marketing, Website, imageseven, Communication, School marketing strategy, Content marketing, School marketing, Blogging

How to convert website visitors to followers

Posted by Caitlin Quartermaine on Tue, Sep 12, 2017

Visitors can find themselves on your school’s website through a variety of channels – through social media, internal links on another website, organic searches via Google or by directly entering your website URL. To turn these visitors into followers of your school, it’s important that you engage with them and collect information required to nurture your relationship going forward.

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Topics: Education, Inbound marketing, Website, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, School website, School marketing strategy, Content marketing, School marketing, School, design

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