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school marketing news

Essential social media guidelines for your school

Posted by Tess Palmyre on Tue, Aug 15, 2017

A few months ago, I wrote a blog on how to approach social media for your school — but we barely scratched the surface. This month, let’s look at some practical but essential social media guidelines for your school.

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Topics: Education, Social media, imageseven, Branding, Communication, Marcom, Digital marketing, Social media marketing, School marketing strategy, Digital communication trends, School marketing, School, brand perception

Social media in schools [podcast]

Posted by Laura Sheahan on Wed, Aug 09, 2017

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the issue of marketers prematurely abandoning their content strategies; how you can enhance your prospects’ experience using inbound; the discontinuation of Isentia’s King Content brand; the use of social media in schools; a 360-degree virtual reality video; and nine pieces of marketing wisdom from influential marketers.

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Topics: Education, Social media, imageseven, Communication, Podcast, Marcom, Social media marketing, School marketing strategy, School marketing

4 steps to improve your school marketing personas

Posted by Geoffrey Macadaeg on Tue, Aug 01, 2017

It’s been years since you developed your school marketing personas, and they have served you very well as the foundation of your online marketing strategy. However, during your annual review you begin to realise that some of your marketing initiatives are starting to miss their objectives and the growth rate of your leads is starting to dwindle. You try to figure out the problem and you find out why you keep missing the mark: your targets are moving. Simply put, your marketing personas are evolving.

Personas are supposed to reflect your prospects’ personalities, tendencies, and behavior, all of which constantly change over time. For example, what may be important to your prospects at a particular point in time may not matter anymore after a few years. Additionally, your prospects don’t live in a vacuum – there are people, objects, and events that can alter their daily interactions, even with your school.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, School marketing, School

Best times to post on social media [podcast]

Posted by Laura Sheahan on Wed, Jul 26, 2017

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the age of the wisdom worker; the best times to post on social media; how to create effective socially conscious ads; the importance of proofreading; effective use of market research presented in the Sensis social media report; and practical ways to think differently in your marketing.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing

Case study: How to articulate your school’s purpose and point of difference

Posted by Rita Kilroy on Tue, Jul 25, 2017

Name: Trinity Grammar School

Solution: Marketing Communications
Audit Program, Brand Messaging Guide

Industry: Education

Number of students: approx. 2,150

Location: Sydney, Australia

Why imageseven: 

  • We understand independent schooling
  • Proven process to reveal a school’s true value
  • Consultative, professional team 

about Trinity Grammar School

Trinity Grammar School is an independent Anglican day and boarding school for boys (Preschool to Year 12) in Sydney's inner-west. Established in 1913, Trinity has a longstanding tradition of providing a holistic education that guides boys to grow in mind, body and spirit.

Download the case study.

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Topics: Education, imageseven, Branding, Communication, Marcom, School marketing strategy, Messaging, School marketing

SEO basics for school marketers

Posted by Bart Caylor on Thu, Jul 20, 2017

When it comes to school marketing, there are fewer things more shrouded in mystery than SEO (search engine optimisation). In this post, I want to pull away the curtain and show you how SEO for school marketers really works.

First of all, let’s begin with a quick definition. Search Engine Optimisation is the art and science of making your content visible and attractive to search engines like Google, Bing, or Yahoo! so that the people using them can find answers to the questions they’re going to the search engine to solve.

These search engines are made up of powerful networks of servers and complicated software that “crawls” from link to link, page to page, and media file to media file available on the Internet.

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Topics: Education, Social media, imageseven, Branding, Communication, Marcom, Digital marketing, Social media marketing, School marketing strategy, Digital communication trends, School marketing, School, brand perception

How to use humour in blogs

Posted by Shelley Garcia-Webb on Tue, Jul 18, 2017

Humour is a human trait. Using humour in blogs can help personalise content and build trust. It can make reading your blog fun for your audience. Readers take just a few seconds to decide whether or not your content is useful. You don’t want to make reading your blog hard work – your content needs to be entertaining and engaging.

People have a natural inclination to be funny – humour can be used as a coping mechanism when feeling anxious and is a great way to form bonds. In writing, it is a way of humanising us. It can demonstrate that a writer’s opinion aligns with that of the reader. It is a way of building trust, can boost your brand equity and enhance the perception of authenticity. Often it can also provide a point of difference from your competition.

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Topics: Education, Inbound marketing, imageseven, Communication, Strategy, Marcom, School marketing, School, Blogging

Tools to develop project management at your school

Posted by John Igglesden on Sun, Jul 16, 2017

Despite conflicting theories, email is still one of the most effective ways to market to your parent audience. Your email subscriber list is a valuable resource that can easily be under-utilised or even damaging if you are sending emails that are unappealing or badly optimised. Alternatively, your email list could help advertise your school and expand your parent audience at a fraction of the price of many traditional marketing methods.

Here are three resources to help your school's email marketing and three tools to develop project management at your school.

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Topics: Email marketing, Education, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing

The latest video benchmarks [podcast]

Posted by Laura Sheahan on Wed, Jul 12, 2017

Insights into the world of school marketing and communications, presented by Brad Entwistle and Brendan Schneider. Brad and Brendan Schneider, Director of Advancement at Sewickley Academy, Pittsburgh, discuss the latest in video benchmarks; global internet trends that will inform your marketing strategy; the role of a Net Promotor Score at your school; the top three online tools that help your marketing; the new podcast from The Scots College, Sydney; and behavioural data and how we should be using it.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing

Mid-year motivation: How to boost your staff’s enthusiasm

Posted by Caitlin Quartermaine on Tue, Jul 11, 2017

It’s very common for schools to experience a mid-year slump in staff morale. The first two terms of the year are filled with events, teaching, reports, excursions and assessments, and staff can be left feeling worn out and under-appreciated.

It has been proven that happy employees are more productive. Staff who feel valued and appreciated are also more likely to be loyal to your school.

There are hundreds of ways you can boost your staff’s enthusiasm. Here are our top 5 recommendations:

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Topics: Education, Social media, imageseven, Communication, Online marketing, Marcom, Internal communication, Relationship marketing, Social media marketing, School marketing strategy, Messaging, School marketing

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