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school marketing news

Current content marketing trends [podcast]

Posted by Laura Sheahan on Wed, Jun 28, 2017

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss current content marketing trends; marketing content audits; the latest martech trends to consider; the importance of the brief; using content for departments other than marketing; and serendipity in the predictable world of digital marketing.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing

Case study: The Scots College - A smart solution for your school

Posted by Rita Kilroy on Tue, Jun 27, 2017

 

Download the case study:

Name: The Scots College

Solution: Communication Support Program

Industry: Education

Number of students: Over 2,000

Location: Sydney, Australia

Why imageseven: 

strategic focus
proactive and responsive
cost-efficient
friendly
professional
flexible team

 

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Topics: Education, imageseven, Branding, Communication, Marcom, CSP, School marketing strategy, School marketing

How to manage a successful photoshoot for your school

Posted by Sarah Millinson on Thu, Jun 22, 2017

Coordinating a photoshoot is a great way to capture a broad selection of images for your school’s future marketing communications. They will also refresh old media and can be implemented across a range of communications from your school’s website, to advertising, promotional materials, publications and social media. Good images support new messaging and concepts, themes or campaigns, and make them come to life.

Organising a photoshoot can be very fun and exciting; an avenue to exercise your creative flair. However, it can also be very tiring, stressful and requires a great amount of planning and organisation.

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Topics: Education, Inbound marketing, Website, imageseven, Communication, Marcom, Visual identity, School website, School marketing strategy, Content marketing, School marketing, School, Blogging

The ultimate social media cheat sheet for schools

Posted by Tess Palmyre on Tue, Jun 20, 2017

Look no further, this is your ultimate guide to navigating the social ecosystem. Okay it’s really just scratching the surface but it will give you a good grounding so you feel confident to face the book (ah thank you).

Here is a rundown of how to approach Facebook, Twitter and LinkedIn for your school’s marketing. Read on for the ultimate social media cheat sheet for schools.

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Topics: Education, Social media, imageseven, Branding, Communication, Marcom, Digital marketing, Social media marketing, School marketing strategy, Digital communication trends, School marketing, School, brand perception

The evolution of content [podcast]

Posted by Laura Sheahan on Wed, Jun 14, 2017

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss who is responsible for customer service in the world of school marketing; the evolution of content over the past four years; the role of SEO and how it fits in with what your audience wants; visual identity; an informative piece of content marketing from Deloitte; and the schools funding debate.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing

Managing a crisis at your school

Posted by Vanessa Reside on Tue, Jun 13, 2017

Life is unpredictable. There are no two days that are the same and we can never be certain what is around the corner. We need to prepare for the worst while we hope for the best!

In terms of crisis management, this means having a plan. Something you can rely on when the unpredictable occurs.

With this in mind, let’s look at the definition of crisis?

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Topics: Education, imageseven, Communication, Strategy, Crisis management, Management, Marcom, Relationship marketing, Public relations, Customer service, Leadership, School marketing strategy, Messaging, School marketing

Presentation tips: How to captivate your audience in five easy steps

Posted by Delora Chi on Thu, Jun 08, 2017

When have you tried to sell an idea – one that you know the executives will love – but it fell flat following the presentation?

I was adamant that this year I would pay a visit to the Easter Show. Snapping photos with llamas, devouring various foods on a stick, and visiting the all-important show bag pavilion – is there any better way to spend a day?

I sent a message to my friends accompanied by a photo of a baby llama – “Should we check out the Sydney Royal Easter Show?”

They weren’t convinced.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, Storytelling

How to add value to your school’s brand identity on social media

Posted by Sarah Millinson on Thu, Jun 01, 2017

What is brand identity?
Brand identity captures how your school brand is perceived by your school community and why they are motivated to choose your school. Your brand identity is represented in all the cleverly considered details: font, logo, brand colours, tone, newsletter layout or social media imagery. All these aspects speak to your parents, staff and students and give insight into your school values and personality to confirm to your community that you align with their values.

What you exhibit on your social media channels should reflect your school brand persona and be consistent with all other marketing activity. Social media, after all is an extension of your website.

Let’s hone in on the social media elements that will add value to your school’s brand:

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Topics: Education, Social media, imageseven, Branding, Communication, Marcom, Digital marketing, Social media marketing, School marketing strategy, Digital communication trends, School marketing, School, brand perception

Marketing content and content marketing [podcast]

Posted by Laura Sheahan on Wed, May 31, 2017

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the role of influencer marketing for your school; how event marketing can be a great addition to your content marketing; the difference between marketing content and content marketing; interview Peter Ion, Lead Creative at imageseven, on visual identity and branding; a Heineken advertisement that brings people together the right way, not the Pepsi way; and an ebook by Google titled, “The Zero Moment of Truth.”

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Topics: Education, imageseven, Communication, Online marketing, Podcast, Marcom, School marketing strategy, School marketing

How Google Analytics can improve your school marketing

Posted by Delora Chi on Tue, May 30, 2017

Google analytics – it’s a powerful tool and one that is free at that. However, in a school environment, devoid of resources and time, you want to ensure your Google Analytics reports are providing both useful and actionable insights. Which metrics should your school be tracking and why?

Here's how Google Analytics can improve your school marketing:

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing, School, Google Analytics

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