<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=327555231022936&amp;ev=PageView&amp;noscript=1">
imageseven
  • Keep up with the news

    Get the latest marketing news delivered to your inbox. Sign up to our free enewsletter.

    Sign up to our Newsletter PSM sign up

    free enewsletter
  • Manage your reputation

    We’ll show you how to build and preserve your brand's reputation.

    btn-schools btn-business

    build and preserve your brand’s reputation
  • Get the job done

    Save time by coordinating your marcom activities under one roof.

    learn more learn more

    communications support program
  • Subscribe to our podcasts

    Listen to Brad and Scully’s insights into the world of marketing. Subscribe to our free podcasts.

    subscribe to our podcast subscribe to our PSM podcast

    subscribe to our podcast
  • Get found online

    Learn how to get found online by people who are looking for the services you offer.

    Education Inbound Marketing Business Inbound Marketing

    get found online
  • It’s strategy first

    Never be lost for words again. Messaging that will help you grow.

    Education - Map Business - map

    key messaging
  • Websites that WORK for you

    Discover how to create websites that deliver results.

    Education WEP Business WEP

    create websites that deliver results
  • The power to influence

    Does your visual identity help or hinder your growth?

    education - vip business - vip

    visual identity

professional services marketing

When to update your brand [podcast]

Posted by Laura Sheahan on Fri, Dec 09, 2016

When to update your blog [Podcast]Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the concept of brands having their own unique brand personality; the slump of ad agencies in 2016 and if they will make a comeback in the new year; six questions to consider before drafting your 2017 content marketing plan; how to determine when to update your brand; onsite tours and why it’s important to see your potential customers face-to-face; and the role of language when discussing creativity.

Listen to the podcast

Show notes

Brad and Scully discuss the concept of brands having their own unique brand personality. In addition, they examine the slump of ad agencies in 2016 and if they will make a comeback in the new year. They also discuss six questions to consider before drafting your 2017 content marketing plan. This episodes commonly asked professional services marketing question looks at how to determine when to update your brand. This week's professional services marketing example: onsite tours and why it's important to see your potential customers face-to-face. The rants and raves segment looks at the role of language when discussing creativity.

Episode links

Have a question?
Don’t forget that if you’ve got a question for Brad and Scully you can email us: psm@imageseven.com.au

Previous podcast episodes
To read the show notes and listen to all of our episodes – click here

Subscribe to our podcasts
To subscribe to the PSM podcast in iTunes - click here  

Learn how to demonstrate your firm's marketing ROI

  Free business enewsletter

This blog was written by Laura Sheahan

In her role as Strategic Communications Director at imageseven, Laura manages and develops the company’s European business, drives imageseven’s corporate marcoms, and continues to work with many of her clients in Australia from the Emerald Isle. Outside the office, Laura can be found with friends, on a green perfecting her golf swing or tennis serve, trying out Cork’s trending eateries, or checking out the high street.

 

Topics: Inbound marketing, imageseven, Branding, Communication, Podcast, Marcom, Rebranding, Professional services marketing, Professional services