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professional services marketing

What is so important about visual content marketing?

Posted by John Igglesden on Wed, Nov 09, 2016

Visuaol content marketing Visual content marketing has been around in many different forms for a while now and is currently one of the most popular marketing methods, particularly in the digital space. The most common examples of visual content are images, videos and infographics. Other lesser known examples of visual content are memes and presentations. So why is visual content so important?

Visual content doesn’t have to be online. A billboard is a classic example of visual content. Magazines, newspapers and flyers are also all great examples of visual marketing, and online visual content employees the same ideas. The visual content that we will be referring to will be digital visual content which is mostly used online.

The purpose of visual content is to engage the audience through effective visuals and encourage action. Visual content has exploded online and for good reason. A pretty picture will always be more engaging then just words and as digital technology evolves, marketers have continually been finding new ways to visually excite and engage prospective clients.

So, what are some strategies for increasing engagement through visual content? As a professional services marketer, you will want to engage your clients visually so they are more likely to respond or view the content you are distributing. Here are some quick and easy ways to use visual content to engage your current or prospective clients.

  • Use high resolution images on your blog posts, articles, on your site and in your newsletters. Blog posts with images are much more likely to be clicked and read and are great for communicating the story or message you are trying to tell. Attaching images to social media posts or even, when appropriate, a link to a relevant infographic, can be very engaging and can be used to create a casual vibe to your communication.

  • Use high resolution video on your website. Good videos are highly effective online. Creating original video content is the easiest way to show off your firm’s environment and your staff and is virtually unmatched for creating engagement in the world of digital visual content.

  • Online presentations and slides shows also a highly effective use of visual content if you want to communicate information quickly with the use of images, video and text.
  • Get creative! There are endless ways in which you can utilise visual content across a broad range of mediums. Your marketing plan is going to be different so put effort into visual marketing where you are most likely to engage your target audience. Finally, don't ever assume that because something hasn't been done, it doesn't work. Maybe you are the person to start the trend or discover new posibilities.

For more information about online visual content and online design, download our ebook.

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This blog was written by John Igglesden

As an Account Coordinator at imageseven, John’s days are filled with anything from blog and content writing to preparing inbound marketing campaigns. Away from the office you find him drinking coffee or craft beer and discussing clothes, cars and guitars.


Topics: imageseven, Communication, Online marketing, Marcom, Digital marketing, Professional services marketing, PSM, Content marketing, Professional services