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professional services marketing

How to manage a successful photoshoot

Posted by Sarah Millinson on Thu, Jun 22, 2017

Coordinating a photoshoot is a great way to capture a broad selection of images for your firm’s future marketing communications. They will also refresh old media and can be implemented across a range of communications from your firm’s website, to advertising, promotional materials, publications and social media. Good images support new messaging and concepts, themes or campaigns, and make them come to life.

Organising a photoshoot can be very fun and exciting; an avenue to exercise your creative flair. However, it can also be very tiring, stressful and requires a great amount of planning and organisation.

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Topics: Inbound marketing, Website, Visual identity, Professional services marketing, PSM, Content marketing, Professional services, Blogging

Does your firm's website need a complete overhaul?

Posted by Bart Caylor on Tue, May 16, 2017

Keeping your business website content dynamic and fresh is a big part of maintaining incoming traffic looking for answers that you can provide. But every now and then, you’ve got to consider the overall condition of your website because you just might need a website overhaul.

Sometimes, all you need is a few tweaks to get it back on track, but other times your business website needs a complete overhaul.

A complete website overhaul can give your digital marketing strategy a new lease on life.

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Topics: B2B, Inbound marketing, Website, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, Professional services marketing, PSM, Content marketing, Professional services, design

Why your firm’s website should be mobile-friendly

Posted by Caitlin Quartermaine on Tue, Apr 04, 2017

More Google searches take place on mobile devices than on desktop computers. This is the case in many countries across the world, including USA and Japan. In 2016, StatCounter reported that desktop searches still account for 55 percent of all searches in Australia, but it is only a matter of time before we see mobile searches takeover in Australia.

If your firm’s website is not mobile-friendly, you could be missing out on prospective clients to your competition. You also run the risk of irritating your current clients.

Here are 4 reasons why your firm’s website should be mobile-friendly:

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Topics: Inbound marketing, Website, imageseven, Communication, Marcom, Digital marketing, Professional services marketing, PSM, Content marketing, Professional services

How to create effective calls to action for your firm

Posted by Caitlin Quartermaine on Sun, Mar 19, 2017

Content marketing is growing at a rapid rate and many firms are jumping on board and experiencing remarkable results. Lead generation opportunities are being missed if your readers look through your content and are then left asking themselves, ‘What next?’

Using calls to action (or CTAs as they are commonly known) allow you to lead your reader into the next step of the lead generation process. An example of this is inviting clients to attend free seminar at the end of your blog and placing a CTA that states: ‘Come along to our free seminar to learn more.’ Clicking this can then lead your reader to a landing page where you can collect their name and/or email address in exchange for the download.

So how can you create effective calls to action for your firm?

Here are our top 4 tips:

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Topics: Inbound marketing, Website, imageseven, Communication, PSM, Content marketing, Professional services, Blogging

Why visual content marketing is important for your firm's success

Posted by Geoffrey Macadaeg on Sat, Mar 04, 2017

We’re witnessing an upsurge in online visual content, particularly in social media. Aside from the rising popularity of apps like Vine and Snapchat, social media platforms are starting to integrate more video and visual content in their feeds, like Facebook Live and Instagram Stories. Why is this trend happening now?

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Topics: Inbound marketing, Website, Visual identity, Professional services marketing, PSM, Content marketing, Professional services, Blogging

How to use brand insight to your advantage and build brand engagement

Posted by Sarah Millinson on Sat, Feb 25, 2017

What results pop up when you type your firm’s name or brand into Google? If you’ve optimised your SEO, the first result should be your website, followed by other content you’ve generated such as blogs or social media posts. What conversations are taking place online about your brand? Are you engaging in and driving the conversation? Have a well-considered SEO and content strategy to improve your Google ranking and ultimately direct people straight to your content.
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Topics: Social media, Website, imageseven, SEO, Branding, Communication, Strategy, Positioning, Marcom, Social media marketing, Professional services marketing, PSM, Content marketing, Google Analytics

Are you meeting the needs of your online audience?

Posted by Laura Sheahan on Wed, Feb 15, 2017

We live in a world that demands instant gratification. Prospects want service and information ‘yesterday’, and if we can’t meet their needs immediately, they can choose to look elsewhere. Never before have professional services firms faced such competition in the pursuit of business; where one click is all it takes for our prospects to choose the next best alternative.

Advancement in technology has enabled a shift in power; consumers call the shots, yet many firms continue to operate with a ‘build it and they will come’ attitude; and their website design reflects this.

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Topics: Website, imageseven, Communication, Marcom, Professional services marketing, PSM, Professional services

Where to start with visual content marketing for your firm

Posted by Maclain Bruce on Sat, Nov 12, 2016

If you are a regular reader of imageseven’s blog you will know that content creation is a frequent theme. Whilst written text blog articles are an effective common practice, content creators need to constantly be thinking of different ways to present information so that audiences will take the time to view and absorb what you have to say. Visual content marketing is one such initiative.

As this previous blog explains, visual content marketing is the use of images, graphics and video to support or replace written content.

So, here are some suggestions on how to make a start with visual content marketing:

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Topics: Inbound marketing, Website, Visual identity, Professional services marketing, PSM, Content marketing, Professional services, Blogging

6 resources that will make your firm’s online marketing more effective

Posted by John Igglesden on Fri, Oct 28, 2016

The internet is a weird and wonderful place full of helpful tools for marketers. It’s unfortunately also full of useless and irrelevant tools and content that can easily crowd your search engine and distract you from the quality content. So, hear you will find three great blogs on website development and three great online tools to help your firm's online marketing.

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Topics: Website, imageseven, SEO, Communication, Online marketing, Marcom, Professional services marketing, PSM, Professional services

How to make sure your website content gets read

Posted by Maclain Bruce on Sat, Oct 15, 2016

Your firm’s website is likely to be full of informative and interesting content. But is this content getting read by current and potential clients? There are over 1 billion websites today, meaning there is a lot of unread or ‘dead’ content out there and some of this is probably on your own website.

So why does content either not get read or whittle away to be dead content on your site? How do you make sure website content gets read?

Here are my 4 top tips to breathe life into your website content and get it read:

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Topics: Website, imageseven, Communication, Online marketing, Marcom, Digital marketing, Professional services marketing, PSM, Content marketing, Professional services

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