What could be better than glowing appraisals of your firm from your customers? Whatever your marketing budget, word-of-mouth is still king when it comes to the best and most effective form of advertising. Customer testimonials can help to establish credibility and boost your firm’s reputation. But knowing how to do testimonials well, is something else.Read More
professional services marketing
Testimonials seem to scare people. Certainly not the readers. Readers love them. Most fear is exhibited by the people asking for a client endorsement ... closely followed by people giving the testimonial who fear not knowing what to say, or how to say it.
In this fear lies a competitive advantage just waiting to be unleashed. If your clients are speaking on your behalf when you competitor is too scared to ask — or doesn’t have any delighted clients to approach — your company gains the credibility advantage.Read More
Positive, genuine testimonials help break down barriers between your firm and your client. They create trust.
Clients want reassurance that you can deliver what you promise and there’s no better proof than the first-hand experience of a satisfied customer.
According to Hubspot, 78% of people say they trust online reviews just as much as recommendations from acquaintances. From booking hotels to hiring tradesman, people actively seek out reviews of businesses before they commit.
Presenting the positive feedback generated by your firm goes a long way to protecting and building the reputation and image of your brand. The right kind packs a punch, and here are four reasons why your firm needs them:Read More
Like everything in life, if we fail to plan, we may as well plan to fail, and search engine optimisation (SEO) is no different.
In our experience, many businesses are putting a lot of time and effort into their company website. They hire a team of professionals to tell them where everything should go, how it should look, what it should say and even how it should be said. You mull over each intrinsic detail until one day it is complete, and the team that you hired hand over the day-to-day maintenance to you. Delighted with your new company website and relieved that the project is complete, you and your team return to your ‘normal’ roles and responsibilities, logging on every now and again to update the content and ensure all is in order, right? …. Wrong!
Awkward, painful and invasive are words that arise when we think about collecting testimonials from our clients. But anything that’s really valuable is worth working hard for. We do it all the time, so why not to help strengthen our position in the market?