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professional services marketing

How to build long term value in a firm's global brand

Posted by Suzanne Willcock on Tue, Sep 08, 2015

Capricorn is a member-based organisation operating by cooperative principles to build businesses in the automotive industry. The business harnesses the power in numbers with over 15,000 members (predominantly SMEs) and 2,200 preferred suppliers across Australia, New Zealand and South Africa. Capricorn allows members to better manage their businesses by saving time and money.

The need: Capricorn is a geographically challenged business. Spread across three countries and 11 time zones, it was critical to build a member community identity of ‘One cooperative, three nations’.

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Topics: imageseven, Communication, Strategy, Marcom, Communications support program, Strategic change, Professional services marketing, PSM

Bridging the strategy execution gap

Posted by Suzanne Willcock on Tue, Aug 11, 2015

Insight Environmental are consultants and providers of product solutions to maintain healthy residential and commercial septic and waste-water treatment systems. Established for 15 years, the business services residential households, commercial businesses, and distributes to residential and/or commercial markets.

The need: Insight Environmental was experiencing a classic SME marketing communications problem. The established business had ‘lost its way’ in terms of its marketing communications, and the business was suffering from a lack of clarity, understanding or clear vision. This perception was reinforced by staff, customers and major distributors who all cited differences in the way the business presented itself and its messaging.

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Topics: imageseven, Communication, Strategy, Marcom, Strategic change, Professional services marketing, PSM, Messaging

New Year, new approach - embrace strategic change in 2015

Posted by Laura Sheahan on Mon, Jan 05, 2015

For hundreds of years, professional service marketers have tried to get the right message to the right person at the right time. For most, there was little change in how this took place. However in the Digital Age, this paradigm has shifted drastically and it is time to embrace strategic change. Yes you’ve heard it all before, but online marketing is a different kettle of fish and the rate of change, while exciting, can also be daunting.

Before you worry about your new website or whether you should be on Twitter there are some fundamentals to get right. Successful businesses are embracing three philosophies that continually empower them to adapt to the evolution of buyers’ behaviour and drive sales.

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Topics: imageseven, Communication, Marcom, Communications support program, Strategic change, CSP, Professional services marketing, PSM

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