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professional services marketing

Practical tips on how to deliver a winning presentation

Posted by Delora Chi on Thu, Jun 08, 2017

When have you tried to sell an idea – one that you know everyone should love – but it fell flat following the presentation or pitch?

I was adamant that this year I would pay a visit to the Easter Show. Snapping photos with llamas, devouring various foods on a stick, and visiting the all-important show bag pavilion – is there any better way to spend a day?

I sent a message to my friends accompanied by a photo of a baby llama – “Should we check out the Sydney Royal Easter Show?”

They weren’t convinced.

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Topics: imageseven, Communication, Marcom, Professional services marketing, PSM, Events, Storytelling

Interview with Gabrielle Dolan - Storytelling in business [podcast]

Posted by Laura Sheahan on Fri, Mar 31, 2017

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad interviews Gabrielle Dolan, a professional storyteller and writer, regarding her book, Stories for Work. Brad and Gabrielle discuss the three main parts of the book: Shaping, Sharing and Case Studies.

Listen to the podcast

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Topics: imageseven, Communication, Podcast, Marcom, Professional services marketing, PSM, Professional services, Storytelling

How to stand out from the ever-increasing digital crowd

Posted by Vanessa Klomp on Sat, Jan 28, 2017

It’s a fact: we live in a digital age. Everyone is promoting their business or themselves online. We are saturated with endless digital communication. The competition to attract attention is fierce and it will only become more challenging. So, the question is often asked: how do you stand out from the ever-increasing digital crowd?

Here are a few tips to help you:
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Topics: B2B, Inbound marketing, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, Professional services marketing, PSM, Content marketing, Messaging, Professional services, Blogging, Storytelling

How to engage your staff as brand influencers

Posted by Jessica Compton on Sun, Jan 22, 2017

Knowing someone with the inside scoop who can tell you why the company they work for is the bee’s-knees can be an effective influencer. In fact, 49 percent of Twitter users rely on recommendations from influencers versus 56 percent of users relying on recommendations from friends. Most people have at least one social media account with an average of 250 followers. That may not be a large following compared to celebrities, but your staff are closely engaged in their communities and this can provide that added oomph to their story. All employees are effectively brand ambassadors, from the cleaners to the executives. They may not be aware of the influence they wield, but by educating and encouraging your employees you are able to extend the reach of your brand and bring authenticity to your story.

Here are five ways to encourage and engage your staff as brand influencers:

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Topics: Lead generation, Inbound marketing, imageseven, Branding, Communication, Strategy, Marcom, Culture, Leadership, Social media marketing, Professional services marketing, PSM, Content marketing, Storytelling

How to use storytelling at your firm

Posted by John Igglesden on Tue, Sep 27, 2016

Storytelling is an integral part of life. We love to tell and listen to stories whether it be a short anecdote or a three-hour blockbuster movie. We have communicated through stories since we could talk so it makes sense that it should be part of communication.

Storytelling helps to connect the storyteller and the listeners to a story in an emotional way.

So how do you harness the power of storytelling at your firm?

Here are 3 things you should understand:

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Topics: imageseven, Communication, Strategy, Copywriting, Marcom, Internal communication, Professional services marketing, PSM, Professional services, Storytelling

A powerful way to communicate with clients

Posted by Melinda Webster on Sun, Sep 25, 2016

Storytelling is a powerful communication tool. Human beings have connected with stories since the beginning of time and engage with the emotions and feelings of personal experience. Storytelling extends well beyond childhood and has an important place in the world of business.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, Content marketing, Storytelling

Effectively communicate your firm's story

Posted by Brock Ashton on Tue, Sep 13, 2016

One of the best lessons I’ve learnt in my career to date, is this: facts tell; stories sell.

A throwback to my days as a retail manager, this adage was something I lived by, and is something I still remember when crafting the next marketing message for my client.

Facts tell; stories sell.

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Topics: imageseven, Communication, Marcom, Professional services marketing, PSM, Messaging, Professional services, Storytelling

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