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professional services marketing

How to express your brand personality on social media

Posted by Sarah Millinson on Thu, May 25, 2017

These days most firms have at least one social media account. It’s very important to engage with your customers on these platforms and keep up to date with competition and your prospective customers. They offer so much opportunity to ‘speak’ to your followers, including giving them an insight into your brand’s personality and voicing what kind of brand you are. This needs to be curated tactfully and professionally to fit with your firm’s visual identity and marketing strategy.

Here’s what to consider when expressing your brand personality on social media:

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Topics: Social media, imageseven, Branding, Communication, Marcom, Social media marketing, Professional services marketing, PSM, Content marketing

How to reflect on whether your firm has outgrown its brand?

Posted by Rita Kilroy on Thu, May 18, 2017

Firms are ever evolving entities, and very often, due to marketplace pressures, a merger or even a change in direction, a firm may find itself in a situation where it feels it’s time to rebrand to better reflect what it stands for.

It can take years to build client loyalty and cement a firms’ reputation as a trusted brand. For this reason, it is vital when undertaking a brand overhaul, to make sure that it is the right decision for your firm and will offer a good return on investment.

Trying to decipher whether your firm has outgrown its brand? Here are some pointers to consider:

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Topics: B2B, Social media, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, Social media marketing, Professional services marketing, PSM, Digital communication trends, Content marketing

4 types of social media accounts that your firm needs to follow

Posted by Geoffrey Macadaeg on Sat, May 13, 2017

It’s tempting to follow thousands of social media users in hopes of getting followed back and increasing your social media network, but the repercussions of doing so can severely affect your business. There is a possibility that your social media feed will get oversaturated with posts, usually from fake accounts and follower bots, and you might miss important news, lessons, and announcements from relevant sources in your feed. Worst of all, your indiscriminate following might appear spammy to your clients, and this can tarnish your social media image.

Instead of aiming for quantity, it’s better for your firm’s social media to follow personalities and brands that can provide you with valuable content, which you can study and apply to your online marketing strategy. As an added incentive, you can even repost their content as part of your content curation strategy, thereby improving your social media credibility.

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Topics: B2B, Social media, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, Social media marketing, Professional services marketing, PSM, Digital communication trends, Content marketing

Cross promotion delights a not-for-profit

Posted by Suzanne Willcock on Tue, Apr 25, 2017

A major funding change was the impetus for CommunityWest to engage with imageseven. CommunityWest is a not-for-profit organisation with over 20 years’ experience in providing training and professional development services to a range of organisations who help seniors and younger people with disabilities stay living independently in their own homes. This is a story on how cross promotion delights a not-for-profit organisation like CommunityWest.

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Topics: imageseven, Communication, Marcom, Social media marketing, Professional services marketing, PSM, Professional services

How to build your firm’s brand on social media

Posted by Caitlin Quartermaine on Thu, Apr 20, 2017

When used correctly, social media can be an effective and powerful marketing tool. Most firms are present on at least one social media platform, and many firms are on multiple. So, how do you decide which platforms are best for your firm, and how can you use social media to build your firm’s brand?

Here are our top 4 tips on how to build your firm’s brand on social media:

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Topics: B2B, Social media, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, Social media marketing, Professional services marketing, PSM, Digital communication trends, Content marketing

Do you engage your staff as brand influencers to do a great job?

Posted by Vanessa Reside on Fri, Mar 03, 2017

Brand influencers are the staff and clients who advocate for you. They promote your expertise and provide trusted information about your business. They influence people’s thoughts and feelings, therefore acting as your brand influencers and loyal ambassadors.

How often do you sit down and think about your brand influencers?

Who are they?

Do you actively engage your staff as brand influencers?

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Topics: Social media, imageseven, Branding, Communication, Online marketing, Marcom, Internal communication, Relationship marketing, Social media marketing, Professional services marketing, Digital communication trends, Messaging

How to use brand insight to your advantage and build brand engagement

Posted by Sarah Millinson on Sat, Feb 25, 2017

What results pop up when you type your firm’s name or brand into Google? If you’ve optimised your SEO, the first result should be your website, followed by other content you’ve generated such as blogs or social media posts. What conversations are taking place online about your brand? Are you engaging in and driving the conversation? Have a well-considered SEO and content strategy to improve your Google ranking and ultimately direct people straight to your content.
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Topics: Social media, Website, imageseven, SEO, Branding, Communication, Strategy, Positioning, Marcom, Social media marketing, Professional services marketing, PSM, Content marketing, Google Analytics

How to freshen up your firm's social media accounts

Posted by Clare Ravasini on Sat, Feb 25, 2017

Social media is constantly evolving. That’s why it’s crucial you keep up-to-date with the latest trends and learn how adapt your social strategy when needed.

If your Facebook or Instagram page is looking tired and predictable, it’s time to change it up.

Here we give you the best quick tips to ensure you’re making the most of your social media accounts:
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Topics: Social media, imageseven, Communication, Social media management, Marcom, Social media marketing, Professional services marketing, PSM

How to improve social media engagement without blowing the advertising budget

Posted by Brock Ashton on Fri, Feb 17, 2017

It’s the start of a new year, and most of us are looking at our marketing strategies and goals for 2017. I know I am. A common goal for marketing managers is to increase their social media reach and engagement. However, the saturation of paid advertising is making it difficult for businesses to increase their organic social media engagement.

This upward trend means that a lot of firms are increasing their social media advertising budget to try and stay visible. But what if this isn’t an option for you?
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Topics: Social media, imageseven, Communication, Social media management, Marcom, Social media marketing, Professional services marketing, PSM

How to promote your business blog through social media (part 2)

Posted by Geoffrey Macadaeg on Thu, Feb 16, 2017

We've tackled a lot of ways to improve your business blog promotions through social media in this blog, but we have not even covered half of what we can do within and outside the social media domain. In this article, we'll talk about the people who can help you promote your social media posts and the tools that you can use to improve your promotional efforts.

Here are the other methods to promote your business blog through social media.

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Topics: Social media, imageseven, Communication, Social media management, Marcom, Social media marketing, Professional services marketing, PSM

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