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professional services marketing

Augmented reality [podcast]

Posted by Laura Sheahan on Fri, Sep 08, 2017

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the most significant, predicted content marketing tech trends for 2018; five skills marketing recruiters should look for when hiring new staff; if augmented reality will finally have its day; writing and content preparation; some well-designed architecture firms’ websites; and the role of anthropology in your marketing.

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Topics: Social media, imageseven, Communication, Social media management, Podcast, Marcom, Social media marketing, Professional services marketing, PSM, Content marketing, Professional services

Live streaming at your firm [podcast]

Posted by Laura Sheahan on Fri, Aug 25, 2017

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the role of consistent customer intimacy; latest research on email user experience; essential blogging tips for your firm; live streaming at your firm; niche marketing; and the role of identity in influencer marketing.

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Topics: Social media, imageseven, Communication, Social media management, Podcast, Marcom, Social media marketing, Professional services marketing, PSM, Content marketing, Professional services

Nine pieces of marketing wisdom [podcast]

Posted by Laura Sheahan on Fri, Aug 11, 2017

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss reasons why marketers might prematurely abandon their content strategies; how you can enhance your prospects’ experience using inbound; the discontinuation of Isentia’s King Content brand; the use of social media in firms; an engaging 360-degree virtual reality video from Knox Grammar School; and nine pieces of marketing wisdom from influential marketers. 

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Topics: Social media, imageseven, Communication, Social media management, Podcast, Marcom, Social media marketing, Professional services marketing, PSM, Content marketing, Professional services

The importance of proofreading [podcast]

Posted by Laura Sheahan on Fri, Jul 28, 2017

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the age of the wisdom worker; optimal social media posting times; best practices for creating socially conscious ads; the importance of proofreading; the effective use of market research presented in the Sensis social media report; and some functional ways to think differently in your marketing.

 

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Topics: Social media, imageseven, Communication, Social media management, Podcast, Marcom, Social media marketing, Professional services marketing, PSM, Content marketing, Professional services

10 tools that can streamline your social media marketing

Posted by John Igglesden on Fri, May 26, 2017

For most firms, social media can grow as big as you want it to. Should you wish to post content once a month then it will be easy to manage but almost completely useless for marketing. If you want to use social media effectively to generate leads, promote yourself or position your brand, then you will need to put in some time and effort. Don’t be despondent, having social media channels is a worthwhile endeavour that is beneficial on many levels, but it can be a lot to manage, especially if you oversee your accounts alone. Thankfully, there are many different tools out there to help you with posting, analytics and monitoring.

Here are 10 tools that can streamline your social media marketing.

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Topics: Social media, imageseven, Communication, Social media management, Marcom, Social media marketing, Professional services marketing, PSM, Professional services

How to freshen up your firm's social media accounts

Posted by Clare Ravasini on Sat, Feb 25, 2017

Social media is constantly evolving. That’s why it’s crucial you keep up-to-date with the latest trends and learn how adapt your social strategy when needed.

If your Facebook or Instagram page is looking tired and predictable, it’s time to change it up.

Here we give you the best quick tips to ensure you’re making the most of your social media accounts:
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Topics: Social media, imageseven, Communication, Social media management, Marcom, Social media marketing, Professional services marketing, PSM

How to improve social media engagement without blowing the advertising budget

Posted by Brock Ashton on Fri, Feb 17, 2017

It’s the start of a new year, and most of us are looking at our marketing strategies and goals for 2017. I know I am. A common goal for marketing managers is to increase their social media reach and engagement. However, the saturation of paid advertising is making it difficult for businesses to increase their organic social media engagement.

This upward trend means that a lot of firms are increasing their social media advertising budget to try and stay visible. But what if this isn’t an option for you?
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Topics: Social media, imageseven, Communication, Social media management, Marcom, Social media marketing, Professional services marketing, PSM

How to promote your business blog through social media (part 2)

Posted by Geoffrey Macadaeg on Thu, Feb 16, 2017

We've tackled a lot of ways to improve your business blog promotions through social media in this blog, but we have not even covered half of what we can do within and outside the social media domain. In this article, we'll talk about the people who can help you promote your social media posts and the tools that you can use to improve your promotional efforts.

Here are the other methods to promote your business blog through social media.

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Topics: Social media, imageseven, Communication, Social media management, Marcom, Social media marketing, Professional services marketing, PSM

5 social media marketing truths that you need to know

Posted by Geoffrey Macadaeg on Sat, Feb 04, 2017

I’m part of a band for quite some time now, and part of my role with the group involves a lot of social media marketing. Whenever I promote an upcoming gig through social media, I would make sure that my invites are exciting and interesting to get a lot of likes and shares. For me, getting those responses meant my posts were working well and reaching a lot of people. I would get fired up whenever people replied to my invites because it meant they were engaged.

We were once invited to play at a well-known local music festival, and as rookie musicians we were excited to perform in front of hundreds of people. We invited as many people as we could through social media, and hundreds of likes and dozens of shares later, we felt confident that the venue would be packed to the rafters. However when gig time came, only a few of our invitees came to the show. As we finished our drinks after our set, one of us wondered aloud why our social media posts didn’t work even though we received a positive response.

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Topics: Social media, imageseven, Communication, Social media management, Marcom, Social media marketing, Professional services marketing, PSM

How to promote your business blog through social media (part 1)

Posted by Geoffrey Macadaeg on Thu, Feb 02, 2017

There are many ways to promote your business blog, but the most efficient way by far is through sharing on social media networks. There were 2.3 billion social media users in 2016, with an expected growth to 2.95 million users by 2020. There are many active users across different social media platforms at any given time, so delivering your content to a wider audience is as easy as attaching your blog URL to your social media posts.

Except it’s not as easy as it seems.

Millions of messages are posted across social media platforms each day, and your promotions can get lost in the clutter. Additionally, your competition is continuously finding ways to become the better online marketer, and your audience is always on the lookout for fresh content to read and share.

In order to get noticed by your audience, you will need to use more creative and effective ways to lead them to your blog. Here are some tried and tested methods on how to promote your business blog through social media.

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Topics: Social media, imageseven, Communication, Social media management, Marcom, Social media marketing, Professional services marketing, PSM

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