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professional services marketing

Why are long tail keywords important for your firm?

Posted by Sarah Millinson on Tue, Aug 29, 2017

What are long tail keywords?
Long tail keywords form part of the broader umbrella of Search Engine Optimisation and should be a focus of your firm, as they help you to target your desired audience at a cheaper cost.

Long tail keywords are keyword phrases, usually three to five words in length that an audience would specifically search for online. They are more precise than ‘short tail terms’ as these terms tend to be very short and general to capture a wider audience. Long tail keywords target less people but are more specific and engaging as they reveal more of the searcher's intent.

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Topics: Inbound marketing, imageseven, SEO, Branding, Communication, Online marketing, Copywriting, Positioning, Podcast, Marcom, Digital marketing, Professional services marketing, PSM, Digital communication trends, Content marketing, Messaging, Professional services, Blogging

How SEO can improve your online marketing

Posted by Bart Caylor on Thu, Jul 20, 2017

When it comes to online marketing, there are fewer things more shrouded in mystery than SEO (search engine optimisation). In this post, I want to pull away the curtain and show you how SEO for online marketers really works.

First of all, let’s begin with a quick definition. Search Engine Optimisation is the art and science of making your content visible and attractive to search engines like Google, Bing, or Yahoo! so that the people using them can find answers to the questions they’re going to the search engine to solve.

These search engines are made up of powerful networks of servers and complicated software that “crawls” from link to link, page to page, and media file to media file available on the Internet.

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Topics: Inbound marketing, imageseven, SEO, Communication, Marcom, Professional services marketing, PSM, Content marketing, Professional services

5 benefits your firm can get from Google Analytics

Posted by Delora Chi on Tue, May 30, 2017

Google analytics – it’s a powerful tool and one that is free at that. However, amongst the plethora of trackable metrics, from sessions to bounce rates, it becomes easy to lose your way and end up squandering resources and achieving nothing of value. Which metrics should your firm be tracking and how can you turn these into actionable insights?

Here are 5 benefits your firm can get from Google Analytics:

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Topics: Inbound marketing, imageseven, SEO, Communication, Strategy, Marcom, Professional services marketing, PSM, Content marketing, Professional services, Blogging, Google Analytics

How to use brand insight to your advantage and build brand engagement

Posted by Sarah Millinson on Sat, Feb 25, 2017

What results pop up when you type your firm’s name or brand into Google? If you’ve optimised your SEO, the first result should be your website, followed by other content you’ve generated such as blogs or social media posts. What conversations are taking place online about your brand? Are you engaging in and driving the conversation? Have a well-considered SEO and content strategy to improve your Google ranking and ultimately direct people straight to your content.
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Topics: Social media, Website, imageseven, SEO, Branding, Communication, Strategy, Positioning, Marcom, Social media marketing, Professional services marketing, PSM, Content marketing, Google Analytics

10 Google ranking factors you should address

Posted by John Igglesden on Wed, Dec 07, 2016

Every day the internet becomes more cluttered with new website content. Blog posts, podcasts and webinars on almost any topic are more accessible than ever. The ever-present problem of being found in the chaos that is the internet is unsurprisingly, only becoming a greater problem.

Since Google is the undisputed search engine king, we should be looking at how we can optimise our content to get found by the search engine giant. There are reported to be over two-hundred different parameters in Google's search algorithm that go into your site’s ranking. With such a huge amount of technical areas to consider, it can be difficult to see what we can clearly and easily address ourselves.

Here are 10 Google ranking factors that you can easily address:

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Topics: imageseven, SEO, Communication, Online marketing, Marcom, Professional services marketing, PSM, Content marketing, Professional services

How to boost your firm's blog traffic

Posted by Delora Chi on Sat, Nov 19, 2016

You’re a firm operating in the information age. Content marketing is part of your larger strategic plan, and, no doubt, at the heart of your content marketing strategy lays the art of blogging.

But it’s no good just having blogs on your website. For your content marketing strategy to work, you need prospects to be reading and engaging with your blogs.   

So, how do you boost your blog traffic? 

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Topics: SEO, Communication, Professional services marketing, PSM, Content marketing, Professional services, Blogging

3 benefits of writing quality content for your firm

Posted by John Igglesden on Sat, Oct 29, 2016

There are an estimated 2.73 million blog posts written each day.

Just let that sink in. That is an enormous amount of content being uploaded every day, so it is easy to see how unimportant your one blog post can become. But don’t be despondent! Firstly, you are hardly competing with all those other blogs. There are a wide variety of topics that people blog about in a vast array of markets. Regardless, you will still have to fight your way through the noise and clutter of the internet to be heard. You want your prospects to find your site first and one of the best ways you can do this is by writing quality content for your firm.

So, what is quality content? Have you ever read a blog that just resonated with you? It likely had an engaging title, strong sub headings and eloquent language. Quality content will also have links to relevant information, won’t be long winded and bland and most importantly, won’t have any spelling or grammatical errors! For a deeper look into writing quality content, check out our blog: How to create quality inbound marketing content for your firm.

Here are 3 benefits of writing quality content for your firm:

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Topics: imageseven, SEO, Communication, Online marketing, Marcom, Professional services marketing, PSM, Content marketing, Professional services

6 resources that will make your firm’s online marketing more effective

Posted by John Igglesden on Fri, Oct 28, 2016

The internet is a weird and wonderful place full of helpful tools for marketers. It’s unfortunately also full of useless and irrelevant tools and content that can easily crowd your search engine and distract you from the quality content. So, hear you will find three great blogs on website development and three great online tools to help your firm's online marketing.

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Topics: Website, imageseven, SEO, Communication, Online marketing, Marcom, Professional services marketing, PSM, Professional services

A guide to optimising your content based on Google Analytics

Posted by Brock Ashton on Tue, Oct 18, 2016

Here’s a familiar story – you’ve got your firm’s inbound marketing program up and running, you’re creating great content and are pretty pleased with your search engine optimisation.

Congratulations! You’ve got the foundations of a great content marketing strategy, but how do you take it to the next level and get it really working for you? Well, that’s where analytics come in.

Analytics tools, such as Google Analytics, can provide you with data on page views, content performance, and how website visitors are finding you, amongst other things.

The question for most marketers becomes: How do you use analytics to optimise your content? Well before you can do this, you’ll first need to understand how your audience consumes this content, which is a major benefit of using analytics.

To get started, follow this simple step-by-step guide:

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Topics: Inbound marketing, imageseven, SEO, Communication, Strategy, Marcom, Professional services marketing, PSM, Content marketing, Professional services, Blogging, Google Analytics

5 significant lessons to learn from top marketing bloggers

Posted by John Igglesden on Sat, Oct 08, 2016

The internet is full of content. Never before have we had so much information at our finger tips and this is great news for professional services marketers! But with so much information out there it is not surprising that it is easy for us to become overwhelmed with content. However, there are some questions that get asked more often than others and some lessons that are more important. Here are some of the most significant lessons to learn from top marketing bloggers:

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Topics: Inbound marketing, Social media, imageseven, SEO, Communication, Strategy, Copywriting, Marcom, Culture, Digital marketing, Social media marketing, PSM, Content marketing, Professional services, Blogging

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