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professional services marketing

7 tips for successfully upselling your service

Posted by John Igglesden on Tue, May 09, 2017

Upselling has long been an effective way of increasing your revenue. The old saying, ‘would you like fries with that?’ rings out across the room at the slightest mention of the word upsell, but upselling is not limited to fast food. The opportunity to upsell exists across basically any industry. ‘Would you like us to wax your car for an extra $30?’ or ‘We can mow your back lawn too for a discounted price’ are both examples of upselling a service.

Here are 7 tips for successfully upselling your service:

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Topics: Education, imageseven, Communication, Marcom, School marketing, School Marketing Institute

5 things to consider when making a video

Posted by John Igglesden on Fri, Nov 04, 2016

Video is a great medium through which to communicate. An expertly produced video will be engaging, emotionally stimulating and entertaining. Whether you are trying to convince prospective clients to give you a call or showcasing the achievements of the firm, a quality video is often a great investment for your firm’s marketing mix. However, videos can be pricey and do take time to organise, shoot and edit, so you will want to make sure when you commit to making a video you do it right.

Here are 5 questions to consider when making a video:

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Topics: Communication, Marcom, Digital marketing, School marketing strategy, School marketing

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