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professional services marketing

Case study: JLCA - How a logo can help unlock brand value

Posted by Rita Kilroy on Tue, Jun 27, 2017

 

Download the case study:

Name: JLCA

Solution: Visual Identity Program

Industry: Media, Communications

Location: Perth, Australia

Why imageseven:

visual identity
brand management
proactive and responsive 
broadskills
consultative
cost-efficient
friendly
professional
flexible team  
 
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Topics: imageseven, Branding, Communication, Marcom, Rebranding, Professional services marketing, PSM, Professional services, brand perception

The role of a rebrand [podcast]

Posted by Laura Sheahan on Fri, May 05, 2017

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss why actions come before words when your solving problems; the importance of all content metrics; the role of a rebrand when representing a change in direction of a firm; the process for podcasting; the powerful Alcohol Think Again campaign that highlights the connection between alcohol and cancer; and an effective analogy from Seth Godin to continually maintain all aspects of your brand.

Listen to the podcast

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Topics: imageseven, Branding, Communication, Podcast, Marcom, Rebranding, Professional services marketing, PSM, Professional services

What we can learn from rebrands at the world's biggest companies

Posted by Laura Sheahan on Sat, Apr 08, 2017

A rebrand typically consists of a name, logo or logotype, typeface selections, colour selections and sometimes, a tagline. While not being the sum total of your brand, a rebrand has the power to influence — good or bad — how people perceive your firm. For some established firms, a visual identity can represent a significant brand asset. So, making the decision to change your visual identity or brand is a big decision and should not be treated lightly. 

Here are two situations that indicate a rebrand will create real, enduring value:

  1. You want to signal a change to the market.
  2. Inconsistent application of your visual identity is damaging your brand.

Years of listening to clients’ frustrations with their marketing communication efforts tell us that clients experiencing some or all of the following conditions will benefit from a rebrand:

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Topics: imageseven, Branding, Communication, Marcom, Rebranding, Professional services marketing, PSM, Professional services, brand perception

What do you actually need to change in a rebrand?

Posted by John Igglesden on Fri, Dec 16, 2016

Rebranding your firm is a big decision to make. There are many different elements that go into a rebrand that often get lost in the process and are not addressed until noticed by a customer. So, let’s first make sure that you actually need to rebrand your firm.

The decision to rebrand is often made without proper consideration and can leave firms spending a lot of money to not get very far, or worse, go backwards. The purpose of rebranding a firm is to signify a change. Have a look at a previous blog of ours if you need help deciding if a rebrand is right for you.

Now that you are set on rebranding, you’ve got a lot of changes to be made to your messaging, branding and positioning. So what does your firm actually need to change in a rebrand? Here are 7 essentials you need to consider.

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Topics: imageseven, Branding, Communication, Marcom, Rebranding, Professional services marketing, PSM, Professional services

When to update your brand [podcast]

Posted by Laura Sheahan on Fri, Dec 09, 2016

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the concept of brands having their own unique brand personality; the slump of ad agencies in 2016 and if they will make a comeback in the new year; six questions to consider before drafting your 2017 content marketing plan; how to determine when to update your brand; onsite tours and why it’s important to see your potential customers face-to-face; and the role of language when discussing creativity.

Listen to the podcast

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Topics: Inbound marketing, imageseven, Branding, Communication, Podcast, Marcom, Rebranding, Professional services marketing, Professional services

Why key messaging is important for your firm

Posted by Shelley Garcia-Webb on Sat, Jul 23, 2016

Words and images have been the go-to ‘gadgets’ in every marketer’s toolkit since marketing was invented. Nothing much has changed from this perspective. But with advances in digital marketing, it has become more difficult than ever to break through the noise. Brands need stories that are well crafted and memorable.

Business administrators and CEOs of listed corporations alike must be able to articulate their brand story. One of the primary ways we make sense of our world, and our place in it, is through stories. The same is true of brands. Brand stories give meaning to who we are and what we do.

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Topics: imageseven, Branding, Communication, Copywriting, Positioning, Marcom, Rebranding, Professional services marketing, PSM, Messaging

Show notes for podcast 43: insights into high-growth firms

Posted by Fiona Hood on Mon, Apr 04, 2016

In this special podcast Brad and Scully discuss that without good design, your content marketing will fail; the implications of the fear economy; Hinge’s 2016 study on high-growth professional services firms; the real value of social media followers; a 100 year old architecture and engineering firm’s success in bringing clarity and renewal to its brand; and Publicis Groupe’s rollout of solution hubs to incorporate digital agencies.

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Topics: Inbound marketing, imageseven, Branding, Communication, Social media management, Marcom, Rebranding, Professional services marketing, PSM, Content marketing

What are the attributes of a good name for a firm?

Posted by Brad Entwistle on Tue, Feb 09, 2016

What's in a name? A whole lot actually.

As a professional services firm owner, you should be aware that names have the power to make or break a firm. Here are the 10 attributes of a good name ...

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Topics: imageseven, Branding, Communication, Positioning, Marcom, Rebranding, Professional services marketing

How to attract a high calibre of talent to your firm

Posted by Brad Entwistle on Sat, Feb 06, 2016

It is widely known that a professional services firm's best asset is its talent ... its employees. So although recruiting the best can often be time consuming and costly, it does pay off in the longterm.
 
However, in order to attract good candidates you must build a brand that people want to be part of ...
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Topics: imageseven, Branding, Strategy, Management, Visual identity, Culture, Rebranding, Professional services marketing

How to recognise it is time for a brand update

Posted by Laura Sheahan on Sat, Jan 30, 2016

A question we regularly get asked by professional services firms is should we embark on a rebrand, and if so how can it be done? The only valid reason for considering a rebrand is if you've got some change that you want to signal to the marketplace. Otherwise, you are wasting brand equity.

A rebrand is not a new logo. It could be that, but it's not just that. That is your visual identity, or a brand refresh. If it is truly a rebrand then you are saying this is who we are, we're different to what you might have thought.

Here are 12 signs it may be time to consider a brand update:

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Topics: imageseven, Branding, Communication, Marcom, Rebranding, Professional services marketing

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