<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=327555231022936&amp;ev=PageView&amp;noscript=1">
imageseven
  • Keep up with the news

    Get the latest marketing news delivered to your inbox. Sign up to our free enewsletter.

    Sign up to our Newsletter PSM sign up

    free enewsletter
  • Manage your reputation

    We’ll show you how to build and preserve your brand's reputation.

    btn-schools btn-business

    build and preserve your brand’s reputation
  • Get the job done

    Save time by coordinating your marcom activities under one roof.

    learn more learn more

    communications support program
  • Subscribe to our podcasts

    Listen to Brad and Scully’s insights into the world of marketing. Subscribe to our free podcasts.

    subscribe to our podcast subscribe to our PSM podcast

    subscribe to our podcast
  • Get found online

    Learn how to get found online by people who are looking for the services you offer.

    Education Inbound Marketing Business Inbound Marketing

    get found online
  • It’s strategy first

    Never be lost for words again. Messaging that will help you grow.

    Education - Map Business - map

    key messaging
  • Websites that WORK for you

    Discover how to create websites that deliver results.

    Education WEP Business WEP

    create websites that deliver results
  • The power to influence

    Does your visual identity help or hinder your growth?

    education - vip business - vip

    visual identity

professional services marketing

How to manage a crisis at your firm

Posted by Vanessa Reside on Tue, Jun 13, 2017

Life is unpredictable. There are no two days that are the same and we can never be certain what is around the corner. We need to prepare for the worst while we hope for the best!

In terms of crisis management, this means having a plan. Something you can rely on when the unpredictable occurs.

With this in mind, let’s look at the definition of crisis?

Read More

Topics: imageseven, Communication, Strategy, Crisis management, Issue management, Management, Marcom, Relationship marketing, Public relations, Leadership, Communications support program, Professional services marketing, PSM, Messaging, Professional services

How your firm can escape a crisis

Posted by Geoffrey Macadaeg on Wed, Mar 22, 2017

All firms are vulnerable to a crisis, no matter how hard they may try to avoid it. It may begin internally from disgruntled employees, from the unethical tactics of your competition, or from unsatisfied clients. Wherever and whenever a crisis may appear, it’s always good to be prepared and address the crisis quickly to restore client goodwill and retain your firm’s reputation.

We often hear of horror stories of firms going through a crisis, and while some of them are doomed to fail, others skillfully escape from a crisis by publicly acknowledging the situation and craftily changing public opinion through a campaign. These firms are able to deal with the issues at hand due to a prompt and extensive assessment of the situation, a well-planned and actionable recovery strategy, and effective communication with clients. 

Here's how your firm can escape a crisis:

Read More

Topics: imageseven, Communication, Strategy, Crisis management, Issue management, Management, Marcom, Relationship marketing, Public relations, Leadership, Communications support program, Professional services marketing, PSM, Messaging, Professional services

What kind of communication can change a person's behaviour?

Posted by Brad Entwistle on Thu, Mar 10, 2016

In this blog post we look at communication and the point at which it can change a person's behaviour ...

People are more likely to change in response to a combination of new experiences and communications, than in response to communication alone.
Experienced professional services leaders the world over recognise this. It is generally true that people who are successful at influencing the behaviour of others start by looking for ways of changing the circumstances or the environment of their audience. They recognise that people tend to act habitually and that those habits are unlikely to change unless the environment of the communication also changes.

Read More

Topics: imageseven, Branding, Communication, Strategy, Management, Internal communication, Public relations, Professional services marketing, PSM

How to become a better leader

Posted by Brad Entwistle on Thu, Feb 18, 2016

A client recently asked me how he could improve his performance to become a better leader, better communicator, and possibly a better marketer of his firm.

I had this advice for him ...

Read More

Topics: imageseven, Communication, Marcom, Internal communication, Public relations, Professional services marketing, PSM

How to actively manage your brand's reputation

Posted by Laura Sheahan on Sat, Jan 16, 2016

Previously known as PR and word-of-mouth marketing, brand reputation management (BRM) has been around for decades! However, the landscape in which it operates has changed fundamentally since then. Instant user-generated feedback via review networks and social media platforms is now commonplace, and means new challenges and opportunities for every firm in appealing to prospects.

Read More

Topics: B2B, SEO, Branding, Strategy, Relationship marketing, Public relations

Why the value of facts has taken a nosedive

Posted by Brad Entwistle on Thu, Nov 19, 2015

Telling stories has always been important in corporate communications. Appealing to the right side of the brain with your message is more important than ever before. It can be explained with one word ... ‘Google’.

Read More

Topics: Email marketing, B2B, Communication, Online marketing, Copywriting, Marcom, Internal communication, Relationship marketing, Public relations

Brand is not reputation

Posted by Brad Entwistle on Sun, Mar 08, 2015

Has public relations become a victim of its own success?

The belief that public relations (PR) alone can build a brand is misguided and often dangerous. Brand is very different - though linked - to reputation.

A 2014 study inPowered commissioned with Nielsen on the role of content in the consumer decision-making process established that PR is nearly 90 percent more effective than advertising: “On average, expert content lifted brand familiarity 88 percent more than branded content …”

Read More

Topics: imageseven, Branding, Communication, Marcom, Rebranding, Public relations, Professional services marketing, PSM

Business destroyed by one email

Posted by Vanessa Klomp on Thu, Dec 18, 2014

I was disappointed, amused, and then amazed … all within 24 hours.

Not that long ago, I signed up online with a new image library representing editorial and news photographers across the globe — a fairly tightly targeted group. They had a good business model and an impressive looking site. Now they are all but extinct. Here’s how it happened.

Read More

Topics: Email marketing, B2B, imageseven, Branding, Communication, Online marketing, Crisis management, Issue management, Public relations

Has your business recognised the value of a press release?

Posted by Laura Sheahan on Sat, Nov 01, 2014

Very few businesses recognise the effect of regular press releases. Beside the fact that press releases are cost-effective, they are an easily managed communication tool with which you reach not only your prospects, but the wider community. Although a picture paints a thousand words and advertising seems the way to go, a well-written story gives you the opportunity to express much more in-depth information.

Are you keen to send out a regular press release, but unsure what to write about?

Read More

Topics: B2B, imageseven, Branding, Communication, Strategy, Copywriting, Public relations

The 10 communication laws for businesses – part 3

Posted by Brad Entwistle on Thu, Aug 07, 2014

We are on a journey through the 10 laws of communication (read part 1 and part 2). In this last instalment we will concentrate on understanding the part communication plays in changing people’s behaviour.

Law #7: People are more likely to change in response to a combination of new experiences and communications, than in response to communication alone.
Experienced business leaders the world over recognise the seventh law of communication. It is generally true that people who are successful at influencing the behaviour of others start by looking for ways of changing the circumstances or the environment of their audience. They recognise that people tend to act habitually and that those habits are unlikely to change unless the environment of the communication also changes.

Read More

Topics: B2B, imageseven, Branding, Communication, Strategy, Management, Internal communication, Public relations

search

subscribe to blog

How to build a brand in this digital era

Inbound marketing toolkit

Your complete guide to persona creation for your firm

See more ebooks ...

 

professional services marketing podcast

 

  Free business enewsletter