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professional services marketing

5 basic steps to freshening up your firm's newsletter

Posted by Sarah Millinson on Tue, Mar 21, 2017

Is it time to give your firm’s newsletter an injection of life? Take the opportunity to re-introduce your newsletter to your clients or staff with a new look or fresh ideas to keep them engaged, updated and ensure you are representing your firm in the best possible way.

Here are 5 basic steps to freshening up your firm's newsletter:

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Topics: imageseven, Communication, Marcom, Newsletter, Professional services marketing, PSM, Content marketing

Newsletter resolutions for the new year

Posted by Melinda Webster on Thu, Dec 17, 2015

A new year brings the opportunity for change. It’s the perfect time to shake things up and think about refreshing your strategies. Clients often have mixed opinions about the effectiveness of enewsletters, based on their personal experiences, so now is the time to implement a fail-proof strategy. Enewsletters themselves have come a long way, as has the way in which we receive information. Here are four simple steps you can take to create an effective enewsletter strategy for 2016:

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Topics: Enewsletter, Email marketing, imageseven, Communication, Marcom, Newsletter, Professional services marketing, PSM

Repeat yourself … often

Posted by Vanessa Klomp on Mon, Nov 09, 2015

We’ve grown up in a world where repetition is frowned upon.

“Be fresh, be new, but never repeat yourself.”

However, good communicators should repeat themselves ... and often.

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Topics: Enewsletter, B2B, Communication, Copywriting, Internal communication, Newsletter

How do you keep readers engaged?

Posted by Brad Entwistle on Thu, Nov 05, 2015

Occasionally, our clients may think we are pedantic about wanting to get everything about their communication just right. One often overlooked area is the words, or to use the trade jargon, the 'copy’. People judge - and will make decisions - about your copy based on how it looks. Yes, even before they read it!

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Topics: Enewsletter, B2B, imageseven, Communication, Copywriting, Marcom, Internal communication, Newsletter

The best way to effectively communicate with clients

Posted by Shelley Garcia-Webb on Thu, Aug 13, 2015

As a marketing professional I am frequently frustrated with the quality and quantity of communication that I receive from the various organisations to which I subscribe to.

Communicating is a skill and the key to good communication is in understanding your target audience. I would argue that to discover the best way to communicate with your clients is to ask them!

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Topics: Enewsletter, Email marketing, imageseven, Communication, Copywriting, Marcom, Newsletter, Professional services marketing, PSM, Content marketing

How to get your enewsletter delivered, opened and shared

Posted by Celina Farrell on Wed, Jun 18, 2014

It’s amazing to see the evolution of the email newsletter – how brands use it to communicate, how the designs have changed over the years, and how the strategies of staying relevant and engaging readers have advanced.

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Topics: Enewsletter, Email marketing, B2B, Inbound marketing, imageseven, Communication, Relationship marketing, Newsletter

How to create an effective newsletter – part 3

Posted by Brad Entwistle on Sat, Aug 10, 2013

How often should I publish?
Frequency is key. You'll get better results from publishing a shorter newsletter more frequently than a longer one less frequently. Long newsletters have the disadvantage of getting put in the ‘to be read’ pile. In the online age, consider publishing a newsletter that's short enough to be scanned (not necessarily read) while your customers are going through their email.

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Topics: B2B, Communication, Newsletter

How to create an effective newsletter – part 2

Posted by Brad Entwistle on Tue, Jul 23, 2013

How will I have enough content?
If you can't answer this question, don't start until you can. It requires thought, listening to your clients and then some more thought. But the more you think, the more you'll uncover the hidden gems that deserve to be told about your business, product, service or organisation.

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Topics: B2B, Communication, Copywriting, Newsletter

How to create an effective newsletter – part 1

Posted by Brad Entwistle on Mon, Jul 08, 2013

Many businesses and organisations feel the need to produce a newsletter, but as the (slightly paraphrased) saying goes: “If I had a dollar for every newsletter I've seen that has started but not lasted beyond edition three, I'd be a millionaire.” Well almost.

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Topics: Newsletter

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