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professional services marketing

Your firm's 2017 marketing survival guide

Posted by Caitlin Quartermaine on Wed, Dec 28, 2016

Congratulations, you survived 2016! It can seem that the marketing landscape changes in the blink of an eye, so it’s important to stay ahead of the game to ensure you don’t fall behind your competition.

Below, you will find your 2017 marketing survival guide. Here are the top 5 marketing practices we recommend focusing on in the coming year:

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Topics: Education, imageseven, Communication, Strategy, Marcom, Professional services marketing, PSM, Content marketing, Marketing automation, Professional services

Show notes for podcast 37: a new era for marketing firms

Posted by Fiona Hood on Mon, Feb 22, 2016

In this podcast Brad and Scully discuss how colours influence people; a well-produced, very unusual video from Slack; what you need to know for performance marketing in 2016; the ‘big picture’ for your marketing strategy; how a firm dramatically grew its products and services; and two major changes made by Twitter.

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Topics: Inbound marketing, imageseven, Communication, Podcast, Marcom, Professional services marketing, PSM, Content marketing, Content marketing distribution, Marketing automation

Show notes for podcast 36: work smarter with marketing automation

Posted by Fiona Hood on Mon, Feb 15, 2016

In this special edition podcast, Brad interviews Jamie McKean from Automating You on marketing automation – is it right for your firm?

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Topics: Inbound marketing, imageseven, Communication, Podcast, Marcom, Professional services marketing, PSM, Content marketing, Content marketing distribution, Marketing automation

What is your ‘big picture’ strategy for your marketing?

Posted by Brad Entwistle on Thu, Feb 11, 2016

We are moving into a new era of professional services marketing. The buying journey of your prospect is no longer a straight line. They can, and do, locate information online, compare pricing, read and make social recommendations about prospective firms ... all before you even know they are in the marketplace. Increasingly, unless you make their final shortlist you won’t even know they were looking.

I make a call for professional services firms to look afresh at their marketing function. 

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Topics: Inbound marketing, imageseven, Communication, Marcom, Professional services marketing, PSM, Content marketing, Content marketing distribution, Marketing automation

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