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professional services marketing

How to manage a crisis at your firm

Posted by Vanessa Reside on Tue, Jun 13, 2017

Life is unpredictable. There are no two days that are the same and we can never be certain what is around the corner. We need to prepare for the worst while we hope for the best!

In terms of crisis management, this means having a plan. Something you can rely on when the unpredictable occurs.

With this in mind, let’s look at the definition of crisis?

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Topics: imageseven, Communication, Strategy, Crisis management, Issue management, Management, Marcom, Relationship marketing, Public relations, Leadership, Communications support program, Professional services marketing, PSM, Messaging, Professional services

How your firm can escape a crisis

Posted by Geoffrey Macadaeg on Wed, Mar 22, 2017

All firms are vulnerable to a crisis, no matter how hard they may try to avoid it. It may begin internally from disgruntled employees, from the unethical tactics of your competition, or from unsatisfied clients. Wherever and whenever a crisis may appear, it’s always good to be prepared and address the crisis quickly to restore client goodwill and retain your firm’s reputation.

We often hear of horror stories of firms going through a crisis, and while some of them are doomed to fail, others skillfully escape from a crisis by publicly acknowledging the situation and craftily changing public opinion through a campaign. These firms are able to deal with the issues at hand due to a prompt and extensive assessment of the situation, a well-planned and actionable recovery strategy, and effective communication with clients. 

Here's how your firm can escape a crisis:

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Topics: imageseven, Communication, Strategy, Crisis management, Issue management, Management, Marcom, Relationship marketing, Public relations, Leadership, Communications support program, Professional services marketing, PSM, Messaging, Professional services

7 tips for effective project management for marketers

Posted by John Igglesden on Tue, Feb 28, 2017

As marketers, we often consider ourselves, and even refer to ourselves, as creative. The type of person that is better at using their mind for the unoriginal and imaginative instead of the structured and predictable. However, as technology changes and our field develops, the role of the modern marketer changes, and change it has. The past decade has seen the rise of new and exciting martech (marketing technology) and the slow fall of traditional marketing techniques or, doing things the old way. These changes have seen some marketers become programmers, account managers, editors, analysts and most importantly, project managers. So how do you incorporate this new definition of the marketer to your school marketing role?

Here are 7 tips for effective project management for marketers:

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Topics: imageseven, Communication, Management, Marcom, Professional services marketing, PSM, Professional services

What kind of communication can change a person's behaviour?

Posted by Brad Entwistle on Thu, Mar 10, 2016

In this blog post we look at communication and the point at which it can change a person's behaviour ...

People are more likely to change in response to a combination of new experiences and communications, than in response to communication alone.
Experienced professional services leaders the world over recognise this. It is generally true that people who are successful at influencing the behaviour of others start by looking for ways of changing the circumstances or the environment of their audience. They recognise that people tend to act habitually and that those habits are unlikely to change unless the environment of the communication also changes.

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Topics: imageseven, Branding, Communication, Strategy, Management, Internal communication, Public relations, Professional services marketing, PSM

How to approach the unknown in professional services marketing

Posted by Brad Entwistle on Sat, Feb 13, 2016

At some point in everyone's career, we have to work on a project, or in an industry that we know nothing about, and therefore aren't sure how to approach it. Unlike the more generic industry segments of construction, finance, education or transport, these are so specific that no one outside a few individuals involved understand the details.

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Topics: Communication, Strategy, Positioning, Management, Professional services marketing, PSM

How to attract a high calibre of talent to your firm

Posted by Brad Entwistle on Sat, Feb 06, 2016

It is widely known that a professional services firm's best asset is its talent ... its employees. So although recruiting the best can often be time consuming and costly, it does pay off in the longterm.
 
However, in order to attract good candidates you must build a brand that people want to be part of ...
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Topics: imageseven, Branding, Strategy, Management, Visual identity, Culture, Rebranding, Professional services marketing

Half price marcoms for your business

Posted by Laura Sheahan on Sat, Jan 24, 2015

During a period when the world is going through the most economic uncertainty since the 80s, companies need to be lean and efficient. The pressure is on to get more ‘bang for their buck’, and yet continue to run seamlessly.

Too often when budgets are tight, someone in a company who has time, rather than a marketing communications (marcoms) background, is left to manage it, or even worse, it is overlooked entirely. This can actually be detrimental to the business. In the words of Peter F. Drucker, “Business has only two functions - marketing and innovation”.

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Topics: B2B, imageseven, Branding, Communication, Management, Marcom, Leadership, Communications support program, CSP, Professional services marketing, PSM

How to say no to your boss

Posted by Suzanne Willcock on Sat, Oct 25, 2014

A quick question: How many emails are sitting in your inbox right now?

Let’s face it; all of us have way too much to do every day.

So, it’s 4.55 pm, you’ve just reviewed a report, organised a team professional development day and scheduled client meetings for your next sales trip. The boss, a wry smile on his face, peeks around the corner of your office and asks for a quick meeting.

“Only take a minute!,” he says.

Your heart sinks …

You promised yourself you would get to the gym, mow the lawn when you get home, cook a roast dinner and help your daughter with her algebra assignment. Easy!

So, what do you do? Of course you smile sweetly, invite him in to take a seat, grit your teeth and pull out your (100 page) To Do list.

Seriously, what can you do in a situation like this? Here at imageseven the other day we were spit-balling this issue over morning tea, and here’s what we came up with

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Topics: B2B, B2B, imageseven, imageseven, Branding, Communication, Strategy, Issue management, Management, Leadership

Five tips to get the most out of your marketing agency

Posted by Laura Sheahan on Tue, Oct 07, 2014

Many businesses work with an agency to get help with their marketing communications. Not only does an agency provide the support you need, but it also gives the you access to an entire marcoms team for any additional marketing expertise you may require.

Often, engaging an agency on an ongoing or retainer basis can be more cost effective than hiring additional in-house staff, and it also makes the fear of staff leaving redundant, because even if your marcom agency team changes, it is the responsibity of the agency to ensure you have the team and access to the expertise you require.

However, businesses are often sceptical about engaging a marcoms agency, which can be for a variety of reasons … either you are unsure if a certain project or issue is within the agency's scope, you worry it’s going to cost a fortune, or you don’t even think about asking for assistance in the first place.

So today, I am here to tell you how you can make marcoms organisations work effectively for you to maximise your return on investment …

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Topics: B2B, imageseven, Communication, Strategy, Copywriting, Management, Marcom, Visual identity

Harnessing the power of your business brand

Posted by Brad Entwistle on Sat, Oct 04, 2014

I was delighted, humbled, and excited all at the same time ... and I’m not too proud to admit to a conservative fist pump under the cover of the boardroom table.

What I had experienced in the previous two minutes of the otherwise fairly normal meeting was the combination of nearly two years of work. A senior executive who had joined the organisation only four months earlier said, “I was looking for an organisation like this to work for, but your brand really stood out. It was clear — and I now know it to be true — that this was a truly professional outfit that I wanted to be part of.”

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Topics: B2B, B2B, imageseven, Branding, Strategy, Management, Visual identity, Culture, Rebranding

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