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professional services marketing

How to boost staff enthusiasm at your firm

Posted by Caitlin Quartermaine on Tue, Jul 11, 2017

It’s very common for firms to experience a mid-year slump in staff morale. The first half of the year can be incredibly busy with deadlines, projects, clients and events, and staff can be left feeling worn out and under-appreciated.

It has been proven that happy employees are more productive. Staff who feel valued and appreciated are also more likely to be loyal to your firm.

There are hundreds of ways you can boost staff enthusiasm at your firm. Here are our top 5 recommendations:

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Topics: imageseven, Communication, Strategy, Marcom, Culture, Leadership, Professional services marketing, PSM, Professional services

How to manage a crisis at your firm

Posted by Vanessa Reside on Tue, Jun 13, 2017

Life is unpredictable. There are no two days that are the same and we can never be certain what is around the corner. We need to prepare for the worst while we hope for the best!

In terms of crisis management, this means having a plan. Something you can rely on when the unpredictable occurs.

With this in mind, let’s look at the definition of crisis?

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Topics: imageseven, Communication, Strategy, Crisis management, Issue management, Management, Marcom, Relationship marketing, Public relations, Leadership, Communications support program, Professional services marketing, PSM, Messaging, Professional services

How to make critical marketing decisions for your firm

Posted by Vanessa Klomp on Tue, Mar 28, 2017

How do you make a major decision? For me, and most likely the majority of us, I find out the details and facts and then evaluate the pros and cons. I arrive at a decision based on what I discover.

In a similar way to making personal decisions, market research provides a process and basis to make critical marketing decisions. This is particularly important in this digital age where the marketing landscape is constantly changing. Market research is essential to your firm and the long-term success of its brand.

Here's how to make critical marketing decisions for your firm in four ways:

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Topics: B2B, imageseven, Communication, Marcom, Leadership, Professional services marketing, PSM, Professional services

How can regular training improve your staff's well-being?

Posted by Suzanne Willcock on Sun, Mar 26, 2017

A reliable barometer for the health of an economy and business confidence is how much organisations are spending on training. When the economy slows, discretionary spending – such as staff training – is the first area to take a hit. According to Forbes, corporate training in the US is soaring. Research in 2014 showed that corporate training in the year previous grew by 15 percent, following two years of accelerated spending. Clearly, the benefits of regular training for an organisation are improved business performance and profits, but what are the benefits of regular training for staff?

Money is rarely the main motivation for job satisfaction. In fact, a 2014 Fair Work Australia report revealed that employees were most satisfied when they had flexibility to balance work and non-work commitments, and the freedom to decide how to do their work. Likewise, regular training is a significant factor in staff satisfaction levels.

How can regular training improve your staff's well-being? Here are four proven ways your staff can benefit from regular training:

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Topics: imageseven, Communication, Strategy, Marcom, Culture, Leadership, Professional services marketing, PSM, Professional services

How your firm can escape a crisis

Posted by Geoffrey Macadaeg on Wed, Mar 22, 2017

All firms are vulnerable to a crisis, no matter how hard they may try to avoid it. It may begin internally from disgruntled employees, from the unethical tactics of your competition, or from unsatisfied clients. Wherever and whenever a crisis may appear, it’s always good to be prepared and address the crisis quickly to restore client goodwill and retain your firm’s reputation.

We often hear of horror stories of firms going through a crisis, and while some of them are doomed to fail, others skillfully escape from a crisis by publicly acknowledging the situation and craftily changing public opinion through a campaign. These firms are able to deal with the issues at hand due to a prompt and extensive assessment of the situation, a well-planned and actionable recovery strategy, and effective communication with clients. 

Here's how your firm can escape a crisis:

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Topics: imageseven, Communication, Strategy, Crisis management, Issue management, Management, Marcom, Relationship marketing, Public relations, Leadership, Communications support program, Professional services marketing, PSM, Messaging, Professional services

How to engage your staff as brand influencers

Posted by Jessica Compton on Sun, Jan 22, 2017

Knowing someone with the inside scoop who can tell you why the company they work for is the bee’s-knees can be an effective influencer. In fact, 49 percent of Twitter users rely on recommendations from influencers versus 56 percent of users relying on recommendations from friends. Most people have at least one social media account with an average of 250 followers. That may not be a large following compared to celebrities, but your staff are closely engaged in their communities and this can provide that added oomph to their story. All employees are effectively brand ambassadors, from the cleaners to the executives. They may not be aware of the influence they wield, but by educating and encouraging your employees you are able to extend the reach of your brand and bring authenticity to your story.

Here are five ways to encourage and engage your staff as brand influencers:

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Topics: Lead generation, Inbound marketing, imageseven, Branding, Communication, Strategy, Marcom, Culture, Leadership, Social media marketing, Professional services marketing, PSM, Content marketing, Storytelling

Interview with Howard Behar – People-centred work culture [podcast]

Posted by Laura Sheahan on Fri, Nov 04, 2016

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad interviews Howard Behar, an author, speaker and advisor, and the former President of Starbucks North America and Starbucks International. Brad and Howard discuss servant leadership in business; how Howard developed his own servant leadership; the power of a people-centred work culture; the position of values in a company; and Howard’s 6 P’s.

Listen to the podcast

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Topics: imageseven, Communication, Podcast, Marcom, Leadership, Professional services marketing, PSM, Professional services

Interview with Gabrielle Dolan – thought leadership [podcast]

Posted by Fiona Hood on Fri, Jul 01, 2016

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad interviews Gabrielle Dolan, a leading expert in business storytelling and thought leadership as a teacher, consultant, speaker and author. Currently running her own consultancy practice, her passion and expertise in this field has taken her all over Australia and beyond, working with firms such as NAB, Accenture, Telstra, ANZ and many other top 100 ASX listed companies. Gabrielle also works with organisations to help them gain the competitive edge with thought leadership. Brad and Gabrielle discuss how it helps win the war for talent, the race to the future and the battle for attention. They conclude by sharing how Professional Services Firms can start the journey toward thought leadership.

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Topics: imageseven, Communication, Podcast, Marcom, Leadership, Professional services marketing, PSM

8 simple steps to becoming a thought leader

Posted by Vanessa Klomp on Thu, Sep 17, 2015

You may think that being a thought leader is well out of your reach. Wrong! Anyone can take the simple steps to become a thought leader. You only need to invest some time, it doesn’t just happen overnight.

“So, what are some ways I can become a thought leader?” I expect you will ask. Well, here are some thoughts on being a thought leader (pardon the pun!).

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Topics: imageseven, Communication, Positioning, Podcast, Marcom, Leadership, Professional services marketing, PSM

How your decision maker finds information

Posted by Brad Entwistle on Tue, Jun 02, 2015

C-level executives have a reputation for delegating their research to their departments. Not so, says a new report. If your Business Decision Maker (BDM) lives in the corner office, this new research could change your mind about how you deploy your messages online. 

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Topics: imageseven, Communication, Marcom, Leadership, Professional services marketing, PSM

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