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professional services marketing

How to engage your staff as brand influencers

Posted by Jessica Compton on Sun, Jan 22, 2017

Knowing someone with the inside scoop who can tell you why the company they work for is the bee’s-knees can be an effective influencer. In fact, 49 percent of Twitter users rely on recommendations from influencers versus 56 percent of users relying on recommendations from friends. Most people have at least one social media account with an average of 250 followers. That may not be a large following compared to celebrities, but your staff are closely engaged in their communities and this can provide that added oomph to their story. All employees are effectively brand ambassadors, from the cleaners to the executives. They may not be aware of the influence they wield, but by educating and encouraging your employees you are able to extend the reach of your brand and bring authenticity to your story.

Here are five ways to encourage and engage your staff as brand influencers:

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Topics: Lead generation, Inbound marketing, imageseven, Branding, Communication, Strategy, Marcom, Culture, Leadership, Social media marketing, Professional services marketing, PSM, Content marketing, Storytelling

How inbound marketing for firms will change in 2017

Posted by Clare Ravasini on Sat, Dec 03, 2016

Times have changed. A decade ago firms had very different tactics to secure a sale. The pushy ‘buy me now before you miss out’ approach just doesn’t cut it anymore. Nowadays, firms need to look to the future and build an inbound marketing strategy that will keep them ahead of the game.

Whether you’re already engaged in inbound marketing or not, here are the top 8 tips you need to know for 2017:

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Topics: Lead generation, Inbound marketing, Social media, imageseven, Communication, Marcom, Professional services marketing, PSM, Content marketing, Professional services, Blogging

How to generate great content for your firm

Posted by Clare Ravasini on Thu, Nov 03, 2016

Capturing hearts and minds with great content can be easier than you think. It just requires a well thought out editorial calendar and plan in place. We have explored three areas below to help you along your journey to generate great content for your firm.

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Topics: Lead generation, Inbound marketing, imageseven, Communication, Marcom, Professional services marketing, PSM, Content marketing, Content marketing distribution, Professional services, imagesven

How to optimise your website, improve SEO and generate leads

Posted by John Igglesden on Thu, Aug 11, 2016

How do you generate more leads using search engine optimisation (SEO)? A good question that you should be asking yourself. One of the goals of your firm’s website should be to drive prospective clients to your firm. So does your website convert as many leads as it could? And how do you get prospective clients to your firm’s site in the first place? The answer is search engine optimisation and site optimisation.

Top 3 SEO tips (get the prospective clients to your firm’s site)

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Topics: Lead generation, Website, imageseven, SEO, Communication, Marcom, Professional services marketing, PSM

Discover how to nurture prospective clients

Posted by Vanessa Klomp on Tue, Aug 02, 2016

Earlier this year I bought a new car. I don’t know about you, but I don’t like to be pushed too quickly into buying something, particularly a ‘bigger’ item, like a car.

So when I read that an estimated 50 percent of leads who are qualified to buy are not ready to purchase, it immediately resonated with me (Gleanster Research). If you phone these leads and push them into making a decision straightaway, you’ll most probably lose them.

The same can be applied to professional services firms. So, as a professional services marketer, you don’t want to overwhelm a prospect with too much information or push them into making a decision when they aren’t ready.

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Topics: Lead generation, Inbound marketing, imageseven, Communication, Marcom, Relationship marketing, Professional services marketing, PSM, Content marketing

Is your professional services firm missing out on online leads?

Posted by Laura Sheahan on Tue, Feb 23, 2016

Technology in the professional services world has rapidly developed with trends, software and social media constantly evolving.

The question now is how do you measure up? Is your professional services firm missing out on online leads? With prospects demanding a deeper level of engagement, it may be time to update and re-evaluate how effective your professional services firm is at communicating to clients in this new era.

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Topics: Lead generation, Inbound marketing, Website, imageseven, SEO, Branding, Communication, Strategy, Professional services marketing, PSM

Getting time-poor execs to a ‘pitch event’

Posted by Vanessa Klomp on Thu, Dec 03, 2015

Getting your message through to a busy executive is difficult at the best of times. Getting them to attend an on-site sales demonstration or ‘pitch event’ is nearly impossible.

Sometimes it’s difficult to take your product or service to your customer. It might be a high-end apartment development or specialised mining equipment. Video and images help, but they won’t make the sale.

The task becomes even harder when the audience isn’t the buyer, but the referrer, such as real estate agents or accountants.

Here’s a few ideas ...

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Topics: B2B, Lead generation, Inbound marketing, Communication, Marcom, Relationship marketing

How to use your website to convert visitors to leads

Posted by Brock Ashton on Sat, Sep 05, 2015

We live in a world that demands instant gratification. Our clients want service and information ‘yesterday’, and if we can’t meet their needs immediately, they can choose to look elsewhere. Never before has business faced such competition in the pursuit of lead generation; where one click is all it takes for our prospects to choose the next best alternative.

Advancement in technology has enabled a shift in power; consumers call the shots, yet many firms continue to operate with a ‘build it and they will come’ attitude; and their website design reflects this.

So, now you are probably wondering whether your firm’s website is working for, or against you.

Here are eight tips to improve your website and turn visitors into clients.

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Topics: Lead generation, Website, imageseven, Communication, Marcom, Professional services marketing, PSM

How to ensure your landing page copy converts

Posted by Melinda Webster on Thu, Aug 27, 2015

Landing page copy has an important job to do: convert. You want to engage and inform your client, but ultimately you want to impress them enough to convert and generate business for your firm. Copy is your most powerful tool to achieve this. Here are our five top tips for writing great landing page copy that converts:

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Topics: Lead generation, Inbound marketing, imageseven, Communication, Marcom, Professional services marketing, PSM

Are your firm's landing page headlines effective?

Posted by Vanessa Klomp on Tue, Aug 25, 2015

We’ve all heard that if you want your blogs, emails or copy to be read you need to have a powerful headline that makes the reader take the next step. That is, read the content. The same rule applies to your website landing pages. So, how do you create a truly effective website landing page?

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Topics: Lead generation, Inbound marketing, imageseven, Communication, Marcom, Professional services marketing, PSM

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