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professional services marketing

How to manage a crisis at your firm

Posted by Vanessa Reside on Tue, Jun 13, 2017

Life is unpredictable. There are no two days that are the same and we can never be certain what is around the corner. We need to prepare for the worst while we hope for the best!

In terms of crisis management, this means having a plan. Something you can rely on when the unpredictable occurs.

With this in mind, let’s look at the definition of crisis?

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Topics: imageseven, Communication, Strategy, Crisis management, Issue management, Management, Marcom, Relationship marketing, Public relations, Leadership, Communications support program, Professional services marketing, PSM, Messaging, Professional services

How your firm can escape a crisis

Posted by Geoffrey Macadaeg on Wed, Mar 22, 2017

All firms are vulnerable to a crisis, no matter how hard they may try to avoid it. It may begin internally from disgruntled employees, from the unethical tactics of your competition, or from unsatisfied clients. Wherever and whenever a crisis may appear, it’s always good to be prepared and address the crisis quickly to restore client goodwill and retain your firm’s reputation.

We often hear of horror stories of firms going through a crisis, and while some of them are doomed to fail, others skillfully escape from a crisis by publicly acknowledging the situation and craftily changing public opinion through a campaign. These firms are able to deal with the issues at hand due to a prompt and extensive assessment of the situation, a well-planned and actionable recovery strategy, and effective communication with clients. 

Here's how your firm can escape a crisis:

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Topics: imageseven, Communication, Strategy, Crisis management, Issue management, Management, Marcom, Relationship marketing, Public relations, Leadership, Communications support program, Professional services marketing, PSM, Messaging, Professional services

3 challenges that could destroy your firm’s reputation

Posted by Toni Modaffari on Thu, Jun 16, 2016

Most firms go to great lengths to build a credible reputation and then do their utmost to protect it. But more than any other time, business brands can be built and destroyed faster than any other time in history. Anyone with a smartphone and social media account can be a photographer/journalist and share their views on your firm in the public domain. The established systems and processes that have contributed to your credibility – superior product or service offering, public profile, work standards, targeted client communications – can all be undermined.

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Topics: imageseven, Branding, Communication, Issue management, Marcom, Professional services marketing, PSM

Broken promises will damage your brand

Posted by Clare Ravasini on Sat, Mar 07, 2015

There’s nothing worse than when a promise made is broken. This can take many forms, from something as significant as the dissolution of a marriage to something as trivial as promising to be on time to your friend’s birthday party. In a business sense, on the other hand, the effects of a broken promise can be damaging and long-lasting.

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Topics: imageseven, Branding, Communication, Issue management, Marcom, Relationship marketing, Professional services marketing, PSM

What to do when everything goes wrong

Posted by Brad Entwistle on Tue, Feb 03, 2015

There are days when things just don’t go your way ... and then there are days when the sky seems to be falling on your head, pushing you further into a storm.

Fortunately these days don’t come along that often. Crucial, decisive points in the history of your organisation deserve the title ‘crisis’.

There’s two key things to do in a crisis. First, action the appropriate operational responses and second, communicate.

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Topics: B2B, imageseven, Communication, Crisis management, Issue management, Marcom, Professional services marketing, PSM

Business destroyed by one email

Posted by Vanessa Klomp on Thu, Dec 18, 2014

I was disappointed, amused, and then amazed … all within 24 hours.

Not that long ago, I signed up online with a new image library representing editorial and news photographers across the globe — a fairly tightly targeted group. They had a good business model and an impressive looking site. Now they are all but extinct. Here’s how it happened.

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Topics: Email marketing, B2B, imageseven, Branding, Communication, Online marketing, Crisis management, Issue management, Public relations

Making a change reveals valuable brand insight

Posted by Laura Sheahan on Thu, Nov 27, 2014

Changing your relationship with customers is always a huge task, but in the case of not-for-profits it is even more of a challenge. With limited resources and budget constraints, the commitment and loyalty of its people and workforce are without doubt its greatest asset.

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Topics: B2B, Social media, Website, imageseven, Communication, Issue management

How to say no to your boss

Posted by Suzanne Willcock on Sat, Oct 25, 2014

A quick question: How many emails are sitting in your inbox right now?

Let’s face it; all of us have way too much to do every day.

So, it’s 4.55 pm, you’ve just reviewed a report, organised a team professional development day and scheduled client meetings for your next sales trip. The boss, a wry smile on his face, peeks around the corner of your office and asks for a quick meeting.

“Only take a minute!,” he says.

Your heart sinks …

You promised yourself you would get to the gym, mow the lawn when you get home, cook a roast dinner and help your daughter with her algebra assignment. Easy!

So, what do you do? Of course you smile sweetly, invite him in to take a seat, grit your teeth and pull out your (100 page) To Do list.

Seriously, what can you do in a situation like this? Here at imageseven the other day we were spit-balling this issue over morning tea, and here’s what we came up with

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Topics: B2B, B2B, imageseven, imageseven, Branding, Communication, Strategy, Issue management, Management, Leadership

Crisis communications: The reasonable majority principle

Posted by John LeCras on Wed, Sep 10, 2014

Somebody once wrote that you can’t keep all the people happy all of the time … and that principle is an important one when dealing with issues that threaten your brand or reputation. 

In advising clients at times of crisis I am very conscious of making it clear that you will never be able to keep everyone happy. 

One critical consideration when it comes to issue management and crisis communications is that you are ultimately pitching to the reasonable majority, as opposed to the unreasonable and, perhaps even, irrational minority.

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Topics: B2B, imageseven, Strategy, Crisis management, Issue management, Internal communication

Six reasons why you should use social media

Posted by Maclain Bruce on Thu, Aug 28, 2014

How can we do social media better? If this isn’t a question you’re trying to answer within your business —it should be!

Social media has forever changed the way people communicate. And many of the world’s leading brands have raced to establish social media accounts across Facebook, LinkedIn, Twitter and other platforms to ‘join the conversation’. My sneaking suspicion though, is that in the rush to establish a social media presence these channels are not being utilised to their full potential.

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Topics: B2B, Social media, Branding, Issue management, Social media management

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