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professional services marketing

Do you engage your staff as brand influencers to do a great job?

Posted by Vanessa Reside on Fri, Mar 03, 2017

Brand influencers are the staff and clients who advocate for you. They promote your expertise and provide trusted information about your business. They influence people’s thoughts and feelings, therefore acting as your brand influencers and loyal ambassadors.

How often do you sit down and think about your brand influencers?

Who are they?

Do you actively engage your staff as brand influencers?

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Topics: Social media, imageseven, Branding, Communication, Online marketing, Marcom, Internal communication, Relationship marketing, Social media marketing, Professional services marketing, Digital communication trends, Messaging

3 habits of the contemporary professional services marketer

Posted by John Igglesden on Fri, Oct 07, 2016

The role of a marketer has changed drastically since the days of Don Draper and Mad Men. Although this is true, ask a member of the public what a marketer does and you are likely to get an answer that hasn’t been correct for as long as Don has been retired. The famous ad men of the fifties and sixties may have set the stereotype for a marketer, but what does the contemporary marketer look like today? There are many different marketing roles across many different industries. Whether you are the lone marketer working from half a desk or leading a big in-house marketing team, these three elements will be important. Here are three habits of the contemporary professional services marketer:

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Topics: imageseven, Communication, Strategy, Marcom, Internal communication, Culture, Professional services marketing, PSM, Professional services

How to use storytelling at your firm

Posted by John Igglesden on Tue, Sep 27, 2016

Storytelling is an integral part of life. We love to tell and listen to stories whether it be a short anecdote or a three-hour blockbuster movie. We have communicated through stories since we could talk so it makes sense that it should be part of communication.

Storytelling helps to connect the storyteller and the listeners to a story in an emotional way.

So how do you harness the power of storytelling at your firm?

Here are 3 things you should understand:

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Topics: imageseven, Communication, Strategy, Copywriting, Marcom, Internal communication, Professional services marketing, PSM, Professional services, Storytelling

9 bad habits of the staff in firms

Posted by John Igglesden on Tue, Aug 30, 2016

Does your firm have that staff member that’s always slightly late, doesn’t clean up after themselves or has a desk that is covered in mess? Or maybe it’s you who is guilty of one or more of these bad habits. Whether it’s you or not, there are many things that can cause a decrease in productivity or negatively affect our work culture.

Here’s a list of the worst offenders: the top 9 bad habits of the staff in firms:

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Topics: imageseven, Communication, Internal communication, Culture, Professional services marketing, PSM, Professional services

What you need to plan like a pro

Posted by Delora Chi on Thu, Jul 14, 2016

Behind every successful project is a plan.

Planning provides a clear direction and structure to achieve project delivery and also prompts you to consider risks, so you are prepared for the things that could go wrong.

And whilst it might seem like a fairly straightforward task, the following tips will help elevate your project planning and appropriate it for marketing in the 21st century.

Here are our top 3 recommendations on how to plan like a pro:

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Topics: imageseven, Communication, Marcom, Internal communication, Culture, Professional services marketing, PSM

What kind of communication can change a person's behaviour?

Posted by Brad Entwistle on Thu, Mar 10, 2016

In this blog post we look at communication and the point at which it can change a person's behaviour ...

People are more likely to change in response to a combination of new experiences and communications, than in response to communication alone.
Experienced professional services leaders the world over recognise this. It is generally true that people who are successful at influencing the behaviour of others start by looking for ways of changing the circumstances or the environment of their audience. They recognise that people tend to act habitually and that those habits are unlikely to change unless the environment of the communication also changes.

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Topics: imageseven, Branding, Communication, Strategy, Management, Internal communication, Public relations, Professional services marketing, PSM

How to become a better leader

Posted by Brad Entwistle on Thu, Feb 18, 2016

A client recently asked me how he could improve his performance to become a better leader, better communicator, and possibly a better marketer of his firm.

I had this advice for him ...

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Topics: imageseven, Communication, Marcom, Internal communication, Public relations, Professional services marketing, PSM

Why the value of facts has taken a nosedive

Posted by Brad Entwistle on Thu, Nov 19, 2015

Telling stories has always been important in corporate communications. Appealing to the right side of the brain with your message is more important than ever before. It can be explained with one word ... ‘Google’.

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Topics: Email marketing, B2B, Communication, Online marketing, Copywriting, Marcom, Internal communication, Relationship marketing, Public relations

Repeat yourself … often

Posted by Vanessa Klomp on Mon, Nov 09, 2015

We’ve grown up in a world where repetition is frowned upon.

“Be fresh, be new, but never repeat yourself.”

However, good communicators should repeat themselves ... and often.

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Topics: Enewsletter, B2B, Communication, Copywriting, Internal communication, Newsletter

How do you keep readers engaged?

Posted by Brad Entwistle on Thu, Nov 05, 2015

Occasionally, our clients may think we are pedantic about wanting to get everything about their communication just right. One often overlooked area is the words, or to use the trade jargon, the 'copy’. People judge - and will make decisions - about your copy based on how it looks. Yes, even before they read it!

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Topics: Enewsletter, B2B, imageseven, Communication, Copywriting, Marcom, Internal communication, Newsletter

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