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professional services marketing

5 benefits your firm can get from Google Analytics

Posted by Delora Chi on Tue, May 30, 2017

Google analytics – it’s a powerful tool and one that is free at that. However, amongst the plethora of trackable metrics, from sessions to bounce rates, it becomes easy to lose your way and end up squandering resources and achieving nothing of value. Which metrics should your firm be tracking and how can you turn these into actionable insights?

Here are 5 benefits your firm can get from Google Analytics:

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Topics: Inbound marketing, imageseven, SEO, Communication, Strategy, Marcom, Professional services marketing, PSM, Content marketing, Professional services, Blogging, Google Analytics

How to use brand insight to your advantage and build brand engagement

Posted by Sarah Millinson on Sat, Feb 25, 2017

What results pop up when you type your firm’s name or brand into Google? If you’ve optimised your SEO, the first result should be your website, followed by other content you’ve generated such as blogs or social media posts. What conversations are taking place online about your brand? Are you engaging in and driving the conversation? Have a well-considered SEO and content strategy to improve your Google ranking and ultimately direct people straight to your content.
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Topics: Social media, Website, imageseven, SEO, Branding, Communication, Strategy, Positioning, Marcom, Social media marketing, Professional services marketing, PSM, Content marketing, Google Analytics

A guide to optimising your content based on Google Analytics

Posted by Brock Ashton on Tue, Oct 18, 2016

Here’s a familiar story – you’ve got your firm’s inbound marketing program up and running, you’re creating great content and are pretty pleased with your search engine optimisation.

Congratulations! You’ve got the foundations of a great content marketing strategy, but how do you take it to the next level and get it really working for you? Well, that’s where analytics come in.

Analytics tools, such as Google Analytics, can provide you with data on page views, content performance, and how website visitors are finding you, amongst other things.

The question for most marketers becomes: How do you use analytics to optimise your content? Well before you can do this, you’ll first need to understand how your audience consumes this content, which is a major benefit of using analytics.

To get started, follow this simple step-by-step guide:

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Topics: Inbound marketing, imageseven, SEO, Communication, Strategy, Marcom, Professional services marketing, PSM, Content marketing, Professional services, Blogging, Google Analytics

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