Here’s a familiar story – you’ve got your firm’s inbound marketing program up and running, you’re creating great content and are pretty pleased with your search engine optimisation.
Congratulations! You’ve got the foundations of a great content marketing strategy, but how do you take it to the next level and get it really working for you? Well, that’s where analytics come in.
Analytics tools, such as Google Analytics, can provide you with data on page views, content performance, and how website visitors are finding you, amongst other things.
The question for most marketers becomes: How do you use analytics to optimise your content? Well before you can do this, you’ll first need to understand how your audience consumes this content, which is a major benefit of using analytics.
To get started, follow this simple step-by-step guide: