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professional services marketing

Practical tips on how to deliver a winning presentation

Posted by Delora Chi on Thu, Jun 08, 2017

When have you tried to sell an idea – one that you know everyone should love – but it fell flat following the presentation or pitch?

I was adamant that this year I would pay a visit to the Easter Show. Snapping photos with llamas, devouring various foods on a stick, and visiting the all-important show bag pavilion – is there any better way to spend a day?

I sent a message to my friends accompanied by a photo of a baby llama – “Should we check out the Sydney Royal Easter Show?”

They weren’t convinced.

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Topics: imageseven, Communication, Marcom, Professional services marketing, PSM, Events, Storytelling

Creating a successful event [podcast]

Posted by Fiona Hood on Fri, Jun 10, 2016

Brad and Scully discuss putting marketing research in context and the process for good marketing research. In addition, they examine nine questions to ask before creating another social media account; and what it takes to reach the ‘tipping point’ for viral content. This episode’s commonly asked professional services marketing question looks at how to organise an event to remember. This week’s professional services marketing example: employer marketing and marketing to potential employees. The rants and raves segment looks at a host of new tools Instagram are releasing.

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Topics: imageseven, Communication, Marcom, Professional services marketing, PSM, Events

Your firm's easy to follow blueprint for remarkable events

Posted by Brock Ashton on Sat, Jun 04, 2016

Most of us all know the benefits a well-run event can provide your firm ­– they can help build community, increase your firm’s profile, boost staff morale and they can even increase your client base. Events can contribute to your firm’s marketing efforts, even if indirectly.

A problem, when the person running the event, either a staff member or volunteer, has no experience in event planning and management – and with no experience, most events are doomed right from the start. But they don’t have to be!

So, how can you plan an event to remember?

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Topics: imageseven, Communication, Marcom, Professional services marketing, PSM, Events

Our top 7 insights for trade show success

Posted by Andrew Sculthorpe on Fri, Apr 22, 2016

In a world focused on digital marketing, many have declared trade show marketing irrelevant. 

However, trade shows can still be an effective part of your overall marketing strategy, but more than ever it requires solid research and planning to ensure your investment pays off. Relevance can be restored if you think strategy first — how does each opportunity align with your broader marketing communications objectives — and then commit to precise execution.

Here are our top 7 insights for trade show success:

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Topics: imageseven, Communication, Marcom, Professional services marketing, PSM, Events

How to organise and execute an event to remember

Posted by Delora Chi on Sat, Dec 12, 2015

The success of an event can be measured in many ways. Personally, I like to look at how memorable an event was.

A memorable event will keep your customers talking, raise awareness for your firm and garner interest for your next event. Of course, your event should be memorable for the right reasons. Guests should leave your event commenting on how smoothly it ran and how entertaining it was, not gossiping about the absent guest of honour or the terrible food! 

And the secret to getting it right is simple … planning and execution.

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Topics: imageseven, Communication, Marcom, Professional services marketing, PSM, Events

4 ways to stay connected with attendees after an event

Posted by Shelley Garcia-Webb on Fri, Jul 03, 2015

In my last post, I spoke about using social media to drive attendance at events. Events are about socialising so it makes sense to use social media to be … social. Using social networks provides opportunity for conversation and to demonstrate your firm's personality.

It’s one of the few channels that allows for one on one communication and it also serves as a retention tool. By creating compelling content that your event attendees will find interesting and posting it on social media, your firm’s Facebook and Twitter page can become an effective part of your broader event marketing strategy.

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Topics: Inbound marketing, Social media, imageseven, Communication, Social media management, Marcom, Social media marketing, Professional services marketing, PSM, Events

How to use social media to improve event attendance

Posted by Shelley Garcia-Webb on Thu, Jul 02, 2015

Hosting successful events requires careful planning, considered promotion and flawless execution. Many people get stuck on planning, putting all their efforts into organisation. While this is a necessary evil (let’s face it, it’s an arduous process), promoting an event should not be an afterthought.

Growth in digital technology has meant that event promotion no longer needs to be a costly exercise. The reach that social media allows is far greater than any traditional media and comes at a fraction of the cost.

Tools are also available to allow you to target a specific audience by demographic, meaning there’s less wastage.

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Topics: Social media, imageseven, Communication, Social media management, Marcom, Social media marketing, Professional services marketing, PSM, Events

How to make a great PowerPoint presentation

Posted by Brad Entwistle on Sat, Jun 27, 2015

Real scientists, doing real science with expensive machines and big grants have confirmed what good communicators know about the use - and abuse - of PowerPoint as a communication tool. The lessons are clear ... but can you consistently apply them?

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Topics: imageseven, Communication, Marcom, Professional services marketing, PSM, Events

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