<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=327555231022936&amp;ev=PageView&amp;noscript=1">
imageseven
  • Keep up with the news

    Get the latest marketing news delivered to your inbox. Sign up to our free enewsletter.

    Sign up to our Newsletter PSM sign up

    free enewsletter
  • Manage your reputation

    We’ll show you how to build and preserve your brand's reputation.

    btn-schools btn-business

    build and preserve your brand’s reputation
  • Get the job done

    Save time by coordinating your marcom activities under one roof.

    learn more learn more

    communications support program
  • Subscribe to our podcasts

    Listen to Brad and Scully’s insights into the world of marketing. Subscribe to our free podcasts.

    subscribe to our podcast subscribe to our PSM podcast

    subscribe to our podcast
  • Get found online

    Learn how to get found online by people who are looking for the services you offer.

    Education Inbound Marketing Business Inbound Marketing

    get found online
  • It’s strategy first

    Never be lost for words again. Messaging that will help you grow.

    Education - Map Business - map

    key messaging
  • Websites that WORK for you

    Discover how to create websites that deliver results.

    Education WEP Business WEP

    create websites that deliver results
  • The power to influence

    Does your visual identity help or hinder your growth?

    education - vip business - vip

    visual identity

professional services marketing

The importance of proofing and common mistakes to look for

Posted by Vanessa Klomp on Tue, Apr 18, 2017

It’s a fact – we are all human and make mistakes.

It doesn’t matter how experienced or exceptional you are as a writer, your work still needs to be proofed. I’m sure you have heard horror stories of a word being used in the wrong context, giving it a totally different meaning, or a number being left out of a phone number.

Marketing material with errors can be costly. Clients expect accurate, even superior, material. They might think, “If they can’t get their marketing material right, how can I trust them?” This argument may seem a bit harsh, but I have heard it said and it isn’t totally unwarranted.

Read More

Topics: Enewsletter, Email marketing, B2B, Inbound marketing, imageseven, Online marketing, Copywriting, Marcom, Digital marketing, Professional services marketing, PSM, Content marketing, Blogging

Do you have a subscription to your competitors’ newsletters?

Posted by Delora Chi on Thu, Apr 13, 2017

In the contents of any good marketing plan you’ll find a competitive analysis. Delve a little deeper, and a subscription to your competitors’ newsletters is sure to be included.

And why wouldn’t you?

Subscribing to your competitors’ newsletters is a sure-fire way to gather important information about your competitors, potential customers and marketplace. One email address is all it takes, and the doors to a stream of reoccurring intel are left wide open.

To learn from competitors, focus on these newsletter aspects.

Read More

Topics: Enewsletter, Email marketing, imageseven, Communication, Marcom, Digital marketing, Professional services marketing, PSM

Newsletter resolutions for the new year

Posted by Melinda Webster on Thu, Dec 17, 2015

A new year brings the opportunity for change. It’s the perfect time to shake things up and think about refreshing your strategies. Clients often have mixed opinions about the effectiveness of enewsletters, based on their personal experiences, so now is the time to implement a fail-proof strategy. Enewsletters themselves have come a long way, as has the way in which we receive information. Here are four simple steps you can take to create an effective enewsletter strategy for 2016:

Read More

Topics: Enewsletter, Email marketing, imageseven, Communication, Marcom, Newsletter, Professional services marketing, PSM

Repeat yourself … often

Posted by Vanessa Klomp on Mon, Nov 09, 2015

We’ve grown up in a world where repetition is frowned upon.

“Be fresh, be new, but never repeat yourself.”

However, good communicators should repeat themselves ... and often.

Read More

Topics: Enewsletter, B2B, Communication, Copywriting, Internal communication, Newsletter

How do you keep readers engaged?

Posted by Brad Entwistle on Thu, Nov 05, 2015

Occasionally, our clients may think we are pedantic about wanting to get everything about their communication just right. One often overlooked area is the words, or to use the trade jargon, the 'copy’. People judge - and will make decisions - about your copy based on how it looks. Yes, even before they read it!

Read More

Topics: Enewsletter, B2B, imageseven, Communication, Copywriting, Marcom, Internal communication, Newsletter

Is digital the best way to connect with clients?

Posted by Brock Ashton on Sat, Oct 10, 2015

The growth of technology and the internet has forced the hand of many marketers to look for new and innovative ways to communicate and build a relationship with their audience. You need only look at the rapid rise (and continued growth) of Facebook and Twitter as a communication tool to realise just how the landscape has changed. But is the digital platform the best way to get in touch, and stay connected, with your clients, either potential or current? The answer depends on the message you want to send, and who you are communicating with. Of course, there are pros and cons of both print and digital, so to help you get a better understanding of where you should focus your efforts let’s review the key benefits of each.

Read More

Topics: Enewsletter, Email marketing, imageseven, Communication, Marcom, Digital marketing, Professional services marketing, PSM, Digital communication trends

How to grow your email list legally

Posted by Suzanne Willcock on Sat, Oct 03, 2015

Back in the old days buying a distribution list was pretty much the only option a firm had if it needed to build a database of prospects quickly. Sometimes timeframes, campaigns and communication objectives meant that there really wasn’t any other option. But it was always fraught with problems … it was expensive, the list usually required some level of validation to ensure the data was current, bounce backs were huge, and the results rarely justified the expense. With the rise of email marketing, building an opt-in distribution list is easier than you think, inexpensive, legal and for our money, where you should focus your energy. But first, a quick recap on why you should never ever buy a list …

Read More

Topics: Enewsletter, Email marketing, imageseven, Communication, Marcom, Professional services marketing, PSM

The best way to effectively communicate with clients

Posted by Shelley Garcia-Webb on Thu, Aug 13, 2015

As a marketing professional I am frequently frustrated with the quality and quantity of communication that I receive from the various organisations to which I subscribe to.

Communicating is a skill and the key to good communication is in understanding your target audience. I would argue that to discover the best way to communicate with your clients is to ask them!

Read More

Topics: Enewsletter, Email marketing, imageseven, Communication, Copywriting, Marcom, Newsletter, Professional services marketing, PSM, Content marketing

10 factors that inhibit customers from reading enewsletters

Posted by Shelley Garcia-Webb on Thu, Jun 18, 2015

As a marketing professional, I am frequently faced with questions from business owners and leaders concerning the validity of the enewsletter. They want to know if this is a worthwhile communication tool. Is it working? Are people reading it?

I would argue that if you don’t know whether or not it's being read; how much time people spend reading it; and, which articles are of most interest to them then you’re doing it wrong.

Read More

Topics: Enewsletter, Inbound marketing, imageseven, Communication, Copywriting, Marcom, Professional services marketing, PSM, Content marketing

Five simple tips for your firm's next email communication

Posted by Andrew Sculthorpe on Fri, Apr 10, 2015

In this week's podcast, Brad and I discussed five tips for email communications; a change to Google’s search algorithm focusing on mobile; how to ask for testimonials; two popular videos produced by Hootsuite and Eaton; and a great example of content marketing – a podcast library.

Read More

Topics: Enewsletter, Email marketing, imageseven, Communication, Podcast, Marcom

search

subscribe to blog

How to build a brand in this digital era

Inbound marketing toolkit

Your complete guide to persona creation for your firm

See more ebooks ...

 

professional services marketing podcast

 

  Free business enewsletter