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professional services marketing

Three tools that will develop your firm's email

Posted by John Igglesden on Sun, Jul 16, 2017

Despite conflicting theories, email is still one of the most effective ways to market to your target audience. Your email subscriber list is a valuable resource that can easily be under-utilised or even damaging if you are sending emails that are unappealing or badly optimised. Alternatively, your email list could help grow your firm and expand your customer base, at a fraction of the price of many traditional marketing methods.

Here are three resources to help develop your firm's email marketing and three resources to encourage effective project management.

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Topics: Email marketing, imageseven, Communication, Marcom, Professional services marketing, PSM, Content marketing, Professional services

The importance of proofing and common mistakes to look for

Posted by Vanessa Klomp on Tue, Apr 18, 2017

It’s a fact – we are all human and make mistakes.

It doesn’t matter how experienced or exceptional you are as a writer, your work still needs to be proofed. I’m sure you have heard horror stories of a word being used in the wrong context, giving it a totally different meaning, or a number being left out of a phone number.

Marketing material with errors can be costly. Clients expect accurate, even superior, material. They might think, “If they can’t get their marketing material right, how can I trust them?” This argument may seem a bit harsh, but I have heard it said and it isn’t totally unwarranted.

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Topics: Enewsletter, Email marketing, B2B, Inbound marketing, imageseven, Online marketing, Copywriting, Marcom, Digital marketing, Professional services marketing, PSM, Content marketing, Blogging

Do you have a subscription to your competitors’ newsletters?

Posted by Delora Chi on Thu, Apr 13, 2017

In the contents of any good marketing plan you’ll find a competitive analysis. Delve a little deeper, and a subscription to your competitors’ newsletters is sure to be included.

And why wouldn’t you?

Subscribing to your competitors’ newsletters is a sure-fire way to gather important information about your competitors, potential customers and marketplace. One email address is all it takes, and the doors to a stream of reoccurring intel are left wide open.

To learn from competitors, focus on these newsletter aspects.

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Topics: Enewsletter, Email marketing, imageseven, Communication, Marcom, Digital marketing, Professional services marketing, PSM

5 methods that will enhance your email visuals

Posted by John Igglesden on Thu, Apr 06, 2017

Email is still one of the most widespread mediums for marketing. Every day I open my inbox to find a plethora of different marketing newsletters from thought leaders in our industry and I wouldn’t have it any other way. A daily delivery of the latest blogs, articles, videos and other great content delivered right to my door. Now let’s be honest, I don’t read every blog on every email because I’ve got work to do, but I know I am always drawn to the emails that have attractive design and engaging visuals. With that in mind, you need to consider how to make your emails as visually appealing as possible, so when they are opened, they stay open.

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Topics: Email marketing, imageseven, Communication, Marcom, Professional services marketing, PSM, Content marketing, Professional services

Benefits of frequent emailing [podcast]

Posted by Laura Sheahan on Fri, Aug 19, 2016

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss how the benefits of frequent emailing outweighs the loss of subscribers; the success of Google against the fall of Yahoo; how Google’s Accelerated Mobile Pages update will affect marketers; the top ten reasons to write listicles; Interior design firm, Unispace’s excellent website; and content marketing predictions for 2017.

 

Listen to the podcast

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Topics: Email marketing, Education, imageseven, Communication, Podcast, Marcom, Professional services marketing, PSM, Professional services

The inbound marketing mistakes marketers are making

Posted by Bart Caylor on Tue, Jun 21, 2016

So you’re interested in inbound marketing for professional service firms?

And the headline has you intrigued? Good. 

The 11 biggest inbound marketing mistakes marketers are making are:

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Topics: Email marketing, Inbound marketing, imageseven, Communication, Marcom, Professional services marketing, PSM

How to measure the success of an email marketing campaign

Posted by Clare Ravasini on Tue, Jun 14, 2016

It’s more important than ever to set objectives for your email marketing campaigns, yet surprisingly, many firms simply push out content for the sake of saying something, without actually stopping to think about why they are saying it. If this sounds like your business, then this blog is for you. 

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Topics: Email marketing, imageseven, Communication, Marcom, Professional services marketing, PSM

How to create successful email campaigns

Posted by Caitlin Quartermaine on Thu, Jun 02, 2016

According to MarketingSherpa, 72 percent of people prefer to receive promotional message via email. Every day we receive multiple emails of this nature so it’s important to put your best foot forward in your communications. Send your clients an interesting email that stands out and is worthy of their time.

Here are our 5 recommendations on how to create successful email campaigns:

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Topics: Email marketing, imageseven, Communication, Marcom, Professional services marketing, PSM

Do we need to communicate at all?

Posted by Brad Entwistle on Fri, Mar 11, 2016

In a recent podcast, Andrew and I discussed a recent imageseven blog entitled Is your professional services firm missing out on online leads? where we outline the need for firms to plan their communications. The issue came to our attention again when a prospect received 72 communications in one week.

So today we ask, how do we, as a professional services firm, really engage with clients and prospects without bombarding them?

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Topics: Email marketing, imageseven, Communication, Marcom, Professional services marketing, PSM

Newsletter resolutions for the new year

Posted by Melinda Webster on Thu, Dec 17, 2015

A new year brings the opportunity for change. It’s the perfect time to shake things up and think about refreshing your strategies. Clients often have mixed opinions about the effectiveness of enewsletters, based on their personal experiences, so now is the time to implement a fail-proof strategy. Enewsletters themselves have come a long way, as has the way in which we receive information. Here are four simple steps you can take to create an effective enewsletter strategy for 2016:

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Topics: Enewsletter, Email marketing, imageseven, Communication, Marcom, Newsletter, Professional services marketing, PSM

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