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professional services marketing

7 tips for successfully upselling your service

Posted by John Igglesden on Tue, May 09, 2017

Upselling has long been an effective way of increasing your revenue. The old saying, ‘would you like fries with that?’ rings out across the room at the slightest mention of the word upsell, but upselling is not limited to fast food. The opportunity to upsell exists across basically any industry. ‘Would you like us to wax your car for an extra $30?’ or ‘We can mow your back lawn too for a discounted price’ are both examples of upselling a service.

Here are 7 tips for successfully upselling your service:

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Topics: Education, imageseven, Communication, Marcom, School marketing, School Marketing Institute

Your firm's 2017 marketing survival guide

Posted by Caitlin Quartermaine on Wed, Dec 28, 2016

Congratulations, you survived 2016! It can seem that the marketing landscape changes in the blink of an eye, so it’s important to stay ahead of the game to ensure you don’t fall behind your competition.

Below, you will find your 2017 marketing survival guide. Here are the top 5 marketing practices we recommend focusing on in the coming year:

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Topics: Education, imageseven, Communication, Strategy, Marcom, Professional services marketing, PSM, Content marketing, Marketing automation, Professional services

How to plan and build a successful content marketing strategy

Posted by Delora Chi on Thu, Dec 22, 2016

A staggering 49 percent of marketers who report stagnant content marketing results attribute this to issues concerning strategy. (B2B Content Marketing: 2017 Benchmarks, Budgets and Trends – North America and B2C Content Marketing: 2017 Benchmarks, Budgets and Trends – North America)

Suffice to say that’s a significant figure. These marketers are putting in the hard yards creating content, yet it is falling short of reaching its full potential.

So stop. Take a step back. Don’t let your efforts go to waste!

Building a fool proof content marketing plan will make sure your content is being read and, more importantly, generating the leads you need to nurture loyal customers.

Let’s get started…

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Topics: Education, Inbound marketing, imageseven, Communication, Strategy, Marcom, Professional services marketing, PSM, Content marketing, Content marketing distribution, Professional services

A powerful way to communicate with clients

Posted by Melinda Webster on Sun, Sep 25, 2016

Storytelling is a powerful communication tool. Human beings have connected with stories since the beginning of time and engage with the emotions and feelings of personal experience. Storytelling extends well beyond childhood and has an important place in the world of business.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, Content marketing, Storytelling

Benefits of frequent emailing [podcast]

Posted by Laura Sheahan on Fri, Aug 19, 2016

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss how the benefits of frequent emailing outweighs the loss of subscribers; the success of Google against the fall of Yahoo; how Google’s Accelerated Mobile Pages update will affect marketers; the top ten reasons to write listicles; Interior design firm, Unispace’s excellent website; and content marketing predictions for 2017.

 

Listen to the podcast

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Topics: Email marketing, Education, imageseven, Communication, Podcast, Marcom, Professional services marketing, PSM, Professional services

Is your content marketing producing results you want?

Posted by Toni Modaffari on Tue, Aug 16, 2016

Is your content marketing producing results you want?

You understand the importance of content marketing in order for prospective clients to find your firm online. But do you really know if what you are uploading week in week out is producing the results you want?

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Topics: Education, Inbound marketing, imageseven, Communication, Strategy, Marcom, Professional services marketing, PSM, Content marketing, Content marketing distribution, Professional services

How to write headlines that get read

Posted by Andrew Sculthorpe on Fri, Jul 17, 2015

In a recent podcast Brad and I discussed Neil Patel’s step-by-step guide to writing powerful headlines. A great piece of work, cross-referenced with statistics and examples, and very user-friendly. 

With the development of content marketing strategies, it is becoming quite challenging to focus on what works. Smart marketers are disciplined because they recognise the importance of great content – clicking your headline is simply not enough, the information in the body content needs to be read as well. Neil believes the best approach is to use storytelling and data-driven content to build your authority while solving your reader’s problem and always being consistent. 

Today we bring our top six tips for writing effective headlines that pique readers' interest and reveals the true value of your content:

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Topics: Education, Inbound marketing, imageseven, Communication, Podcast, Marcom

Demystifying inbound marketing

Posted by Celina Farrell on Wed, Oct 01, 2014

Inbound marketing is the process of getting found by potential customers. A well-planned and executed inbound marketing strategy is one of the most effective and affordable forms of online marketing you could invest in. By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, instead of interruptive.  

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Topics: B2B, Education, Inbound marketing, Website, imageseven, Communication, Strategy

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