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professional services marketing

Why are long tail keywords important for your firm?

Posted by Sarah Millinson on Tue, Aug 29, 2017

What are long tail keywords?
Long tail keywords form part of the broader umbrella of Search Engine Optimisation and should be a focus of your firm, as they help you to target your desired audience at a cheaper cost.

Long tail keywords are keyword phrases, usually three to five words in length that an audience would specifically search for online. They are more precise than ‘short tail terms’ as these terms tend to be very short and general to capture a wider audience. Long tail keywords target less people but are more specific and engaging as they reveal more of the searcher's intent.

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Topics: Inbound marketing, imageseven, SEO, Branding, Communication, Online marketing, Copywriting, Positioning, Podcast, Marcom, Digital marketing, Professional services marketing, PSM, Digital communication trends, Content marketing, Messaging, Professional services, Blogging

How to improve your brand recall through images

Posted by Vanessa Reside on Thu, Aug 17, 2017

In the fast paced and highly visual world we live, recognisable, trustworthy and meaningful visuals have a huge impact on your firm’s brand.

People don’t always have time to stop and read about your firm; they want to know who you are at first glance. They snack on your stories and information, wanting instant knowledge of your message.

Research indicates that people recall 80 percent of what they see and hear, compared to just 20 percent of what they read and hear. It has also been noted that articles containing relevant images have 94 percent more total views than articles without images.

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Topics: B2B, Social media, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, Social media marketing, Professional services marketing, PSM, Digital communication trends, Content marketing

Essential social media guidelines for your firm

Posted by Tess Palmyre on Tue, Aug 15, 2017

A few months ago, I wrote a blog on how to approach social media for your firm — but we barely scratched the surface. This month, let’s look at some practical but essential social media guidelines for your firm.

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Topics: B2B, Social media, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, Social media marketing, Professional services marketing, PSM, Digital communication trends, Content marketing

4 ways to update your marketing personas

Posted by Geoffrey Macadaeg on Tue, Aug 01, 2017

It’s been years since you developed your marketing personas, and they have served you very well as the foundation of your online marketing strategy. However, during your annual review you begin to realise that some of your marketing initiatives are starting to miss their objectives and the growth rate of your leads is starting to dwindle. You try to figure out the problem and you find out why you keep missing the mark: your targets are moving. Simply put, your marketing personas are evolving.

Personas are supposed to reflect your prospects’ personalities, tendencies, and behavior, all of which constantly change over time. For example, what may be important to your prospects in a particular point in time may not matter anymore after a few years. Additionally, your prospects don’t live in a vacuum – there are people, objects, and events that can alter their daily interactions, even with your firm.

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Topics: B2B, Inbound marketing, imageseven, Communication, Strategy, Online marketing, Marcom, Digital marketing, Professional services marketing, PSM, Creating buyer personas, Digital communication trends, Content marketing, Messaging, Professional services

The ultimate social media cheat sheet for firms

Posted by Tess Palmyre on Tue, Jun 20, 2017

Look no further, this is your ultimate guide to navigating the social ecosystem. Okay it’s really just scraping the surface but it will give you a good grounding so you feel confident to face the book (ah thank you).

This is a rundown of how to approach Facebook, Twitter and LinkedIn for your firm’s marketing. Read on for the ultimate social media cheat sheet for firms.

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Topics: B2B, Social media, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, Social media marketing, Professional services marketing, PSM, Digital communication trends, Content marketing

How to add value to your firm’s brand identity on social media

Posted by Sarah Millinson on Thu, Jun 01, 2017

What is brand identity?
Brand identity captures how your brand is perceived by your customers and why they are motivated to choose your product or service. Your brand identity is represented in all the cleverly considered details: font, logo, brand colours, tone, newsletter layout or social media imagery. All these aspects speak to your customer, and give insight into your brand values and personality to confirm that you align with your audience’s values.

What you exhibit on your social media channels should reflect your brand’s persona and be consistent with all other marketing activity. Social media, after all is an extension of your website.

Let’s hone in on the elements that will add value to your firm’s brand identity on social media:

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Topics: B2B, Social media, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, Social media marketing, Professional services marketing, PSM, Digital communication trends, Content marketing

How to reflect on whether your firm has outgrown its brand?

Posted by Rita Kilroy on Thu, May 18, 2017

Firms are ever evolving entities, and very often, due to marketplace pressures, a merger or even a change in direction, a firm may find itself in a situation where it feels it’s time to rebrand to better reflect what it stands for.

It can take years to build client loyalty and cement a firms’ reputation as a trusted brand. For this reason, it is vital when undertaking a brand overhaul, to make sure that it is the right decision for your firm and will offer a good return on investment.

Trying to decipher whether your firm has outgrown its brand? Here are some pointers to consider:

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Topics: B2B, Social media, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, Social media marketing, Professional services marketing, PSM, Digital communication trends, Content marketing

4 types of social media accounts that your firm needs to follow

Posted by Geoffrey Macadaeg on Sat, May 13, 2017

It’s tempting to follow thousands of social media users in hopes of getting followed back and increasing your social media network, but the repercussions of doing so can severely affect your business. There is a possibility that your social media feed will get oversaturated with posts, usually from fake accounts and follower bots, and you might miss important news, lessons, and announcements from relevant sources in your feed. Worst of all, your indiscriminate following might appear spammy to your clients, and this can tarnish your social media image.

Instead of aiming for quantity, it’s better for your firm’s social media to follow personalities and brands that can provide you with valuable content, which you can study and apply to your online marketing strategy. As an added incentive, you can even repost their content as part of your content curation strategy, thereby improving your social media credibility.

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Topics: B2B, Social media, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, Social media marketing, Professional services marketing, PSM, Digital communication trends, Content marketing

How to build your firm’s brand on social media

Posted by Caitlin Quartermaine on Thu, Apr 20, 2017

When used correctly, social media can be an effective and powerful marketing tool. Most firms are present on at least one social media platform, and many firms are on multiple. So, how do you decide which platforms are best for your firm, and how can you use social media to build your firm’s brand?

Here are our top 4 tips on how to build your firm’s brand on social media:

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Topics: B2B, Social media, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, Social media marketing, Professional services marketing, PSM, Digital communication trends, Content marketing

The advantages of using live social streaming for your brand

Posted by Brock Ashton on Sat, Apr 15, 2017

Live video streaming is becoming more and more common on social media. Facebook Live is growing in popularity, and for good reason – research by NewsWhip shows engagement with live videos can reach into the hundreds of thousands.

For most of us though, we already know the power live video has in boosting engagement. But other than this, what are the advantages of using live social streaming for your brand and your marketing efforts?

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Topics: B2B, Social media, imageseven, Communication, Online marketing, Marcom, Digital marketing, Professional services marketing, PSM, Digital communication trends, Content marketing, Professional services

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