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professional services marketing

How to boost your firm's marketing with customer feedback

Posted by Tess Palmyre on Sat, Apr 01, 2017

The fastest way to lose a customer is to treat them badly. In fact, over 70 percent of people say they leave a company because of how they were treated. So it’s safe to say that using feedback to improve customer experience is important. But do you know how to get the most mileage out of the gold nuggets gained from customer feedback?

Here are some practical tips on how to boost your firm's marketing with customer feedback.

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Topics: B2B, imageseven, Communication, Marcom, Relationship marketing, Customer service, Professional services marketing, PSM, Professional services

How to stay relevant to your firm's audience

Posted by Tess Palmyre on Thu, Mar 02, 2017

We get so caught up in promoting ourselves that it’s easy to forget about the audience we need to connect with.

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Topics: B2B, imageseven, Branding, Relationship marketing, Customer service, Professional services marketing, PSM, Professional services

High morale and brand strength: is there a link?

Posted by Tess Palmyre on Thu, Feb 02, 2017

The short answer is yes; your staffs' high morale is directly linked to the strength of your brand. We place so much importance on external branding, but what about the strength of our internal brands?

Imagine your firm as a theatre production. There is a front-of-house component; in other words, what your audience sees. Then there’s the backstage crew. Now they’re just as important, and a huge part of ensuring that the performance goes ahead without a hitch. Keeping both the visible and invisible teams happy (high morale) is crucial to a successful production (brand strength).

Analogies aside, here are six reasons why high morale is absolutely vital to your brand’s strength and overall success.

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Topics: B2B, imageseven, Branding, Relationship marketing, Culture, Customer service, Professional services marketing, PSM

How to beat the competition ... quickly

Posted by Laura Sheahan on Sat, Oct 01, 2016

It is well known that I get abnormally excited when I experience good customer service. When a brand 'goes that extra mile' to help me. So much so that I make it my personal mission to tell as many people as will listen about the excellent customer experience I encountered.

Why?
Quite honestly, because it RARELY happens!

It's true that as a marketer I know a lot about brands; what they are doing, what they could be doing and how effective good customer service is ... but more importantly how easily, if applied consistently across a brand, it can be achieved.

Don't just take my word for it ...

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Topics: imageseven, Communication, Marcom, Customer service, Professional services marketing, PSM, Professional services

How to make a good first impression

Posted by Maclain Bruce on Tue, May 17, 2016

How to make a good first impressionTrust and credibility are two of a communicators key assets. The problem is that most of this communication is non-verbal.

When meeting a new business contact for the first time we make our assessments about them very quickly. Many researchers have found we decide whether we like a new person within the first seven seconds.

First impressions are influenced heavily by non-verbal cues. What we do is more important than what we say.

Here are 8 powerful, but easy to remember, ways to make a good first impression:

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Topics: imageseven, Communication, Marcom, Customer service, Professional services marketing, PSM

Do you know what a client's experience is of your firm?

Posted by Laura Sheahan on Fri, Sep 11, 2015

In a recent podcast Brad and Andrew discussed how to drive growth and increase profits. You can listen to it here

In this blog, I want to move a step further and look at the overall customer experience.

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Topics: imageseven, Communication, Podcast, Marcom, Customer service, Professional services marketing, PSM

9 key steps to successfully implementing CRM

Posted by Brad Entwistle on Sat, Jul 11, 2015

Customer Relationship Management (CRM) has moved from something that teams do, to an acronym for a class of software applications ... that don’t have a good record for successful implementation. Take into account these nine steps when implementing a new system or assessing your current one:

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Topics: imageseven, Communication, Marcom, Customer service, Professional services marketing, PSM

Deliver a clear brief - download the template for your firm

Posted by Laura Sheahan on Thu, Mar 12, 2015

A clear brief will help to make sure that you and your agency, designer or copywriter are on the same page, delivering work that meets your expectations.

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Topics: imageseven, Branding, Communication, Copywriting, Marcom, Customer service, Professional services marketing, PSM

Consistency is key to your business's brand integrity

Posted by Clare Ravasini on Thu, Feb 19, 2015

The most useful tool to help businesses maintain a consistent brand is to develop and utilise what’s known as a Key Message Guide (KMG). A Key Message Guide empowers businesses by giving them a simple yet comprehensive document that sums up a company in an easy to understand one page document. It is a foundational tool crafted in close consultation with your business.

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Topics: imageseven, Branding, Communication, Positioning, Marcom, Visual identity, Culture, Rebranding, Customer service, Professional services marketing, PSM, Messaging

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