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professional services marketing

BIG NEWS plus the importance of culture [podcast]

Posted by Laura Sheahan on Fri, Oct 06, 2017

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. In the final episode of PSM with Brad and Scully, we are introduced to the new hosts – Joshua Miles of branding agency, MilesHerndon and David Lecours of branding and digital marketing agency, Lecours Design. 

Listen to the podcast

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Topics: imageseven, Communication, Podcast, Marcom, Culture, Professional services marketing, PSM, Professional services

How to boost staff enthusiasm at your firm

Posted by Caitlin Quartermaine on Tue, Jul 11, 2017

It’s very common for firms to experience a mid-year slump in staff morale. The first half of the year can be incredibly busy with deadlines, projects, clients and events, and staff can be left feeling worn out and under-appreciated.

It has been proven that happy employees are more productive. Staff who feel valued and appreciated are also more likely to be loyal to your firm.

There are hundreds of ways you can boost staff enthusiasm at your firm. Here are our top 5 recommendations:

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Topics: imageseven, Communication, Strategy, Marcom, Culture, Leadership, Professional services marketing, PSM, Professional services

How can regular training improve your staff's well-being?

Posted by Suzanne Willcock on Sun, Mar 26, 2017

A reliable barometer for the health of an economy and business confidence is how much organisations are spending on training. When the economy slows, discretionary spending – such as staff training – is the first area to take a hit. According to Forbes, corporate training in the US is soaring. Research in 2014 showed that corporate training in the year previous grew by 15 percent, following two years of accelerated spending. Clearly, the benefits of regular training for an organisation are improved business performance and profits, but what are the benefits of regular training for staff?

Money is rarely the main motivation for job satisfaction. In fact, a 2014 Fair Work Australia report revealed that employees were most satisfied when they had flexibility to balance work and non-work commitments, and the freedom to decide how to do their work. Likewise, regular training is a significant factor in staff satisfaction levels.

How can regular training improve your staff's well-being? Here are four proven ways your staff can benefit from regular training:

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Topics: imageseven, Communication, Strategy, Marcom, Culture, Leadership, Professional services marketing, PSM, Professional services

High morale and brand strength: is there a link?

Posted by Tess Palmyre on Thu, Feb 02, 2017

The short answer is yes; your staffs' high morale is directly linked to the strength of your brand. We place so much importance on external branding, but what about the strength of our internal brands?

Imagine your firm as a theatre production. There is a front-of-house component; in other words, what your audience sees. Then there’s the backstage crew. Now they’re just as important, and a huge part of ensuring that the performance goes ahead without a hitch. Keeping both the visible and invisible teams happy (high morale) is crucial to a successful production (brand strength).

Analogies aside, here are six reasons why high morale is absolutely vital to your brand’s strength and overall success.

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Topics: B2B, imageseven, Branding, Relationship marketing, Culture, Customer service, Professional services marketing, PSM

How to engage your staff as brand influencers

Posted by Jessica Compton on Sun, Jan 22, 2017

Knowing someone with the inside scoop who can tell you why the company they work for is the bee’s-knees can be an effective influencer. In fact, 49 percent of Twitter users rely on recommendations from influencers versus 56 percent of users relying on recommendations from friends. Most people have at least one social media account with an average of 250 followers. That may not be a large following compared to celebrities, but your staff are closely engaged in their communities and this can provide that added oomph to their story. All employees are effectively brand ambassadors, from the cleaners to the executives. They may not be aware of the influence they wield, but by educating and encouraging your employees you are able to extend the reach of your brand and bring authenticity to your story.

Here are five ways to encourage and engage your staff as brand influencers:

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Topics: Lead generation, Inbound marketing, imageseven, Branding, Communication, Strategy, Marcom, Culture, Leadership, Social media marketing, Professional services marketing, PSM, Content marketing, Storytelling

5 significant lessons to learn from top marketing bloggers

Posted by John Igglesden on Sat, Oct 08, 2016

The internet is full of content. Never before have we had so much information at our finger tips and this is great news for professional services marketers! But with so much information out there it is not surprising that it is easy for us to become overwhelmed with content. However, there are some questions that get asked more often than others and some lessons that are more important. Here are some of the most significant lessons to learn from top marketing bloggers:

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Topics: Inbound marketing, Social media, imageseven, SEO, Communication, Strategy, Copywriting, Marcom, Culture, Digital marketing, Social media marketing, PSM, Content marketing, Professional services, Blogging

3 habits of the contemporary professional services marketer

Posted by John Igglesden on Fri, Oct 07, 2016

The role of a marketer has changed drastically since the days of Don Draper and Mad Men. Although this is true, ask a member of the public what a marketer does and you are likely to get an answer that hasn’t been correct for as long as Don has been retired. The famous ad men of the fifties and sixties may have set the stereotype for a marketer, but what does the contemporary marketer look like today? There are many different marketing roles across many different industries. Whether you are the lone marketer working from half a desk or leading a big in-house marketing team, these three elements will be important. Here are three habits of the contemporary professional services marketer:

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Topics: imageseven, Communication, Strategy, Marcom, Internal communication, Culture, Professional services marketing, PSM, Professional services

9 bad habits of the staff in firms

Posted by John Igglesden on Tue, Aug 30, 2016

Does your firm have that staff member that’s always slightly late, doesn’t clean up after themselves or has a desk that is covered in mess? Or maybe it’s you who is guilty of one or more of these bad habits. Whether it’s you or not, there are many things that can cause a decrease in productivity or negatively affect our work culture.

Here’s a list of the worst offenders: the top 9 bad habits of the staff in firms:

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Topics: imageseven, Communication, Internal communication, Culture, Professional services marketing, PSM, Professional services

What you need to plan like a pro

Posted by Delora Chi on Thu, Jul 14, 2016

Behind every successful project is a plan.

Planning provides a clear direction and structure to achieve project delivery and also prompts you to consider risks, so you are prepared for the things that could go wrong.

And whilst it might seem like a fairly straightforward task, the following tips will help elevate your project planning and appropriate it for marketing in the 21st century.

Here are our top 3 recommendations on how to plan like a pro:

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Topics: imageseven, Communication, Marcom, Internal communication, Culture, Professional services marketing, PSM

How to attract a high calibre of talent to your firm

Posted by Brad Entwistle on Sat, Feb 06, 2016

It is widely known that a professional services firm's best asset is its talent ... its employees. So although recruiting the best can often be time consuming and costly, it does pay off in the longterm.
 
However, in order to attract good candidates you must build a brand that people want to be part of ...
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Topics: imageseven, Branding, Strategy, Management, Visual identity, Culture, Rebranding, Professional services marketing

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