I’m a marketing consultant, so the title of this post may not appear too shocking, but let me start off with why not to hire a consultant.Read More
professional services marketing
During a period when the world is going through the most economic uncertainty since the 80s, companies need to be lean and efficient. The pressure is on to get more ‘bang for their buck’, and yet continue to run seamlessly.
Too often when budgets are tight, someone in a company who has time, rather than a marketing communications (marcoms) background, is left to manage it, or even worse, it is overlooked entirely. This can actually be detrimental to the business. In the words of Peter F. Drucker, “Business has only two functions - marketing and innovation”.Read More
For hundreds of years, professional service marketers have tried to get the right message to the right person at the right time. For most, there was little change in how this took place. However in the Digital Age, this paradigm has shifted drastically and it is time to embrace strategic change. Yes you’ve heard it all before, but online marketing is a different kettle of fish and the rate of change, while exciting, can also be daunting.
Before you worry about your new website or whether you should be on Twitter there are some fundamentals to get right. Successful businesses are embracing three philosophies that continually empower them to adapt to the evolution of buyers’ behaviour and drive sales.Read More