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professional services marketing

How to manage a crisis at your firm

Posted by Vanessa Reside on Tue, Jun 13, 2017

Life is unpredictable. There are no two days that are the same and we can never be certain what is around the corner. We need to prepare for the worst while we hope for the best!

In terms of crisis management, this means having a plan. Something you can rely on when the unpredictable occurs.

With this in mind, let’s look at the definition of crisis?

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Topics: imageseven, Communication, Strategy, Crisis management, Issue management, Management, Marcom, Relationship marketing, Public relations, Leadership, Communications support program, Professional services marketing, PSM, Messaging, Professional services

How your firm can escape a crisis

Posted by Geoffrey Macadaeg on Wed, Mar 22, 2017

All firms are vulnerable to a crisis, no matter how hard they may try to avoid it. It may begin internally from disgruntled employees, from the unethical tactics of your competition, or from unsatisfied clients. Wherever and whenever a crisis may appear, it’s always good to be prepared and address the crisis quickly to restore client goodwill and retain your firm’s reputation.

We often hear of horror stories of firms going through a crisis, and while some of them are doomed to fail, others skillfully escape from a crisis by publicly acknowledging the situation and craftily changing public opinion through a campaign. These firms are able to deal with the issues at hand due to a prompt and extensive assessment of the situation, a well-planned and actionable recovery strategy, and effective communication with clients. 

Here's how your firm can escape a crisis:

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Topics: imageseven, Communication, Strategy, Crisis management, Issue management, Management, Marcom, Relationship marketing, Public relations, Leadership, Communications support program, Professional services marketing, PSM, Messaging, Professional services

Brand credibility elements: you need to have these!

Posted by Delora Chi on Wed, Jan 18, 2017

Think about the last car you bought. What factors did you consider before purchase? Did you take into account the brand and its reputation? Of course you did.

Brand credibility is everything. Having a credible brand creates loyal customers, helps firms rebound from crises, generates leads and even assists with the recruitment process.

Here are three brand credibility elements that every client looks for.

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Topics: imageseven, Branding, Communication, Crisis management, Marcom, Professional services marketing

How to survive a media storm [podcast]

Posted by Laura Sheahan on Fri, Aug 05, 2016

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the importance of putting people before your technology; Pokémon Go and the case for augmented reality; a brief history of content marketing infographic; how to manage a communication crisis; branding strategies to help firms refresh their image; and sharing your vulnerabilities.

Listen to the podcast

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Topics: imageseven, Communication, Crisis management, Podcast, Marcom, Professional services marketing, PSM

You are only as good as your reputation

Posted by Brad Entwistle on Tue, Oct 13, 2015

Nothing tests a firm's character more than a sustained attack on its reputation.

Managing reputation risk deserves an important position on your firm's management agenda, but even more than that it requires strong leadership and planning before it happens. As a leader, it is your job to be prepared.

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Topics: imageseven, Branding, Communication, Crisis management, Marcom, Professional services marketing, PSM

Don’t lose your job to a social media scandal

Posted by Vanessa Klomp on Fri, May 15, 2015

Social media scandals have been on the increase recently and the media are having a ‘field day’ reporting instances where employees have allegedly lost their jobs as a result of inappropriate posts.

You may recall it was only a month ago we reported that a UK stockbroking firm fired one of its junior employees and SBS fired their sports reporter for inappropriate tweets.

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Topics: Social media, imageseven, Communication, Crisis management, Social media management, Marcom, Social media marketing, Professional services marketing, PSM

Every employee represents a brand

Posted by Clare Ravasini on Sat, Feb 14, 2015

I have a great example (a true story) about the power of how people can influence your brand. This true story was a life or death situation and involved a seasoned trained airline captain taking all the right steps in the middle of a potential catastrophe. At the end, ask yourself the question - how would my staff handle themselves in a crisis?

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Topics: imageseven, Branding, Communication, Crisis management, Marcom, Culture, Rebranding, Leadership, Professional services marketing, PSM

What to do when everything goes wrong

Posted by Brad Entwistle on Tue, Feb 03, 2015

There are days when things just don’t go your way ... and then there are days when the sky seems to be falling on your head, pushing you further into a storm.

Fortunately these days don’t come along that often. Crucial, decisive points in the history of your organisation deserve the title ‘crisis’.

There’s two key things to do in a crisis. First, action the appropriate operational responses and second, communicate.

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Topics: B2B, imageseven, Communication, Crisis management, Issue management, Marcom, Professional services marketing, PSM

Business destroyed by one email

Posted by Vanessa Klomp on Thu, Dec 18, 2014

I was disappointed, amused, and then amazed … all within 24 hours.

Not that long ago, I signed up online with a new image library representing editorial and news photographers across the globe — a fairly tightly targeted group. They had a good business model and an impressive looking site. Now they are all but extinct. Here’s how it happened.

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Topics: Email marketing, B2B, imageseven, Branding, Communication, Online marketing, Crisis management, Issue management, Public relations

Crisis communications: The reasonable majority principle

Posted by John LeCras on Wed, Sep 10, 2014

Somebody once wrote that you can’t keep all the people happy all of the time … and that principle is an important one when dealing with issues that threaten your brand or reputation. 

In advising clients at times of crisis I am very conscious of making it clear that you will never be able to keep everyone happy. 

One critical consideration when it comes to issue management and crisis communications is that you are ultimately pitching to the reasonable majority, as opposed to the unreasonable and, perhaps even, irrational minority.

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Topics: B2B, imageseven, Strategy, Crisis management, Issue management, Internal communication

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