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professional services marketing

4 ways to update your marketing personas

Posted by Geoffrey Macadaeg on Tue, Aug 01, 2017

It’s been years since you developed your marketing personas, and they have served you very well as the foundation of your online marketing strategy. However, during your annual review you begin to realise that some of your marketing initiatives are starting to miss their objectives and the growth rate of your leads is starting to dwindle. You try to figure out the problem and you find out why you keep missing the mark: your targets are moving. Simply put, your marketing personas are evolving.

Personas are supposed to reflect your prospects’ personalities, tendencies, and behavior, all of which constantly change over time. For example, what may be important to your prospects in a particular point in time may not matter anymore after a few years. Additionally, your prospects don’t live in a vacuum – there are people, objects, and events that can alter their daily interactions, even with your firm.

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Topics: B2B, Inbound marketing, imageseven, Communication, Strategy, Online marketing, Marcom, Digital marketing, Professional services marketing, PSM, Creating buyer personas, Digital communication trends, Content marketing, Messaging, Professional services

Logon to the digital communication trends of 2015

Posted by Celina Farrell on Sat, Jan 17, 2015

The world of professional services marketing is not generally known for early adoption of cutting-edge marketing techniques. However, the bottom line is that your ideal clients are using the internet and social media to research their options. They're also talking to their friends and colleagues to get recommendations and suggestions for potential service providers.

You need to embrace the new buying process and meet your prospects on their terms. As you finalise the foundation of your 2015 marketing strategy, here are five marketing trends to give you a jump-start on your competitors:

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Topics: Social media, Social media marketing, Professional services marketing, Creating buyer personas, Digital communication trends


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