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professional services marketing

Why are long tail keywords important for your firm?

Posted by Sarah Millinson on Tue, Aug 29, 2017

What are long tail keywords?
Long tail keywords form part of the broader umbrella of Search Engine Optimisation and should be a focus of your firm, as they help you to target your desired audience at a cheaper cost.

Long tail keywords are keyword phrases, usually three to five words in length that an audience would specifically search for online. They are more precise than ‘short tail terms’ as these terms tend to be very short and general to capture a wider audience. Long tail keywords target less people but are more specific and engaging as they reveal more of the searcher's intent.

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Topics: Inbound marketing, imageseven, SEO, Branding, Communication, Online marketing, Copywriting, Positioning, Podcast, Marcom, Digital marketing, Professional services marketing, PSM, Digital communication trends, Content marketing, Messaging, Professional services, Blogging

The importance of proofing and common mistakes to look for

Posted by Vanessa Klomp on Tue, Apr 18, 2017

It’s a fact – we are all human and make mistakes.

It doesn’t matter how experienced or exceptional you are as a writer, your work still needs to be proofed. I’m sure you have heard horror stories of a word being used in the wrong context, giving it a totally different meaning, or a number being left out of a phone number.

Marketing material with errors can be costly. Clients expect accurate, even superior, material. They might think, “If they can’t get their marketing material right, how can I trust them?” This argument may seem a bit harsh, but I have heard it said and it isn’t totally unwarranted.

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Topics: Enewsletter, Email marketing, B2B, Inbound marketing, imageseven, Online marketing, Copywriting, Marcom, Digital marketing, Professional services marketing, PSM, Content marketing, Blogging

How to run blog competitions and why the winner is you

Posted by Delora Chi on Wed, Mar 22, 2017

Blog competitions and giveaways are fun. There’s no doubting that. But how efficient are they? Do they deserve a place in your inbound marketing plan? How do you choose a prize and subsequently promote it? And most importantly – how can this affect your reach?

To get you started, I’ve put together a step-by-step guide on how to run blog competitions.

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Topics: Inbound marketing, imageseven, Branding, Communication, Online marketing, Copywriting, Marcom, Digital marketing, Professional services marketing, PSM, Content marketing, Blogging

How to keep your firm's blogs interesting and free of waffle

Posted by Sarah Millinson on Tue, Feb 21, 2017

Every day you are bombarded with information, news, knowledge and advertising that is competing for your attention - it’s hard to know what to filter out and what to take notice of. Now think about your clients – they simply don’t have time to engage with everything. As a marketer, it’s crucial to cut through the mass and deliver succinct, relevant and timely copy that is going to add value for your reader.

Here are 6 proven tips on how to keep your firm's blogs interesting and free of waffle:
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Topics: imageseven, Communication, Copywriting, Marcom, Professional services marketing, PSM, Blogging

Purpose built-in to your brand [podcast]

Posted by Laura Sheahan on Fri, Jan 27, 2017

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the concept of the modern hybrid marketer and why marketers need to have a broad range of technological skills; why all content marketers need to make more time to write; the relevance of the human element within the content we create; the importance of having purpose built-in to your brand; Campos Coffee ­- a good example of having purpose within a brand; and an infographic containing companies in the martech (marketing technology) market.

Listen to the podcast

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Topics: Inbound marketing, imageseven, Branding, Communication, Copywriting, Podcast, Marcom, Digital marketing, Professional services marketing, Professional services

5 helpful ideas for successful list writing

Posted by John Igglesden on Sat, Jan 14, 2017

There is absolutely nothing new about a to-do list. The humble list has been helping people to prioritise, track their progress and prevent them from forgetting tasks for what seems like forever. They also help you organise your thoughts, improve your focus and stay on track. You might be using lists every day to help with your work but are your lists as good as they could be?

Here are five helpful ideas for successful list writing.

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Topics: imageseven, Communication, Copywriting, Marcom, Professional services marketing, PSM, Professional services

6 important attributes of blog titles that work

Posted by Geoffrey Macadaeg on Tue, Dec 06, 2016

There is a bitter truth that we online marketers have to accept – blog entries are often judged on their titles alone. We can’t blame our readers for this, since they only have limited time to browse for topics that interest them. People filter their reading selections according to titles to save time and tend to other important tasks.

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Topics: imageseven, Communication, Strategy, Copywriting, Marcom, Professional services marketing, PSM, Professional services, Blogging

Your firm's guide to blog writing when you have nothing to write about

Posted by Brock Ashton on Thu, Nov 17, 2016

Starting a blog can be difficult, especially if you haven’t done any serious writing before. Not only do you need to brush up on your writing skills, and learn the tricks to creating a successful blog, you also have to identify topics to write about.

One complaint I hear quite often is that people have nothing to write about. This is often met with a look of disbelief – everyone has something to write about. A shoe-shiner could start a successful blog, as long as they can write about their craft with a level of authority, passion and interest.

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Topics: Inbound marketing, imageseven, Communication, Copywriting, Marcom, Professional services marketing, PSM, Content marketing, Professional services, Blogging

The A-Z guide of top blogging trends

Posted by Delora Chi on Wed, Oct 26, 2016

You’ve been blogging for a while now.

It seems like every blog you write starts to sound the same. The same idea, structure or content that either yourself or one of the other billion content marketers on the internet has used in another blog.

When you’re stuck in a rut like this, it can be hard to engage your readers and keep them returning to your website.

My advice? Break the habit.

If you’re not sure where to start, here’s our A to Z of top blogging trends to inspire your next blog post:

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Topics: Inbound marketing, imageseven, Communication, Copywriting, Marcom, Professional services marketing, PSM, Content marketing, Professional services, Blogging

How to repurpose blogs for your firm

Posted by Caitlin Quartermaine on Thu, Oct 13, 2016

It’s tough keeping up with all of the demands of marketing. Content marketing has proven to be incredibly effective fo firms but that doesn’t mean you need to spend hours every day writing and creating content.

It’s important that the quality of your content isn’t compromised due to the pressure you’re under. The best way to effectively utilise content marketing is to write high quality content that will interest and engage your readers and use this content across multiple platforms. Manage your demands by creating a content calendar schedule, or don’t be afraid to ask other staff members to assist you in writing content. After a period of time you will have a volume of content which can often be repurposed to save you time. We have put together a list of 7 tips below to find out how best to repurpose your blogs. 

Here are our top 7 ways to repurpose blogs for your firm:

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Topics: Inbound marketing, imageseven, Communication, Copywriting, Marcom, Professional services marketing, PSM, Content marketing, Professional services, Blogging

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