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professional services marketing

How to boost your editorial calendar to benefit your firm's blog

Posted by John Igglesden on Tue, Jan 17, 2017

An editorial calendar is a must have for any blogger. There is no better way to keep your content organised and consistent. An editorial calendar, or content calendar, displays information regarding the creation and distribution of your content. For example, it might contain your blogs titles, what day they go live, when they are due for editing, what days you will be recording your podcasts and other such relevant data. Such information can be imperative in knowing what type of blogs you’ve been writing, how often you are publishing or how long you have until a production deadline. If you haven’t already got an editorial calendar for your content, read our blog on how to get one started. If you do already have one, then here are some great tips to boost your editorial calendar to benefit your blog.

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Topics: imageseven, Communication, Online marketing, Marcom, Professional services marketing, PSM, Content marketing, Content marketing distribution, Professional services

How to easily manage your firm's content marketing

Posted by Melinda Webster on Tue, Dec 27, 2016

Your firm’s own marketing can often fall to the wayside when projects and deadlines are buzzing. During busy periods, a considered plan rather than working extra time will provide solutions to your marketing woes. Spending the initial time to create a content calendar means the framework is in place for you to jump in and spend less time each day to make managing content marketing easy.

Here are our recommendations on how to easily manage your firm's content marketing:

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Topics: imageseven, Communication, Marcom, Professional services marketing, PSM, Content marketing, Content marketing distribution, Professional services

How to plan and build a successful content marketing strategy

Posted by Delora Chi on Thu, Dec 22, 2016

A staggering 49 percent of marketers who report stagnant content marketing results attribute this to issues concerning strategy. (B2B Content Marketing: 2017 Benchmarks, Budgets and Trends – North America and B2C Content Marketing: 2017 Benchmarks, Budgets and Trends – North America)

Suffice to say that’s a significant figure. These marketers are putting in the hard yards creating content, yet it is falling short of reaching its full potential.

So stop. Take a step back. Don’t let your efforts go to waste!

Building a fool proof content marketing plan will make sure your content is being read and, more importantly, generating the leads you need to nurture loyal customers.

Let’s get started…

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Topics: Education, Inbound marketing, imageseven, Communication, Strategy, Marcom, Professional services marketing, PSM, Content marketing, Content marketing distribution, Professional services

How to generate great content for your firm

Posted by Clare Ravasini on Thu, Nov 03, 2016

Capturing hearts and minds with great content can be easier than you think. It just requires a well thought out editorial calendar and plan in place. We have explored three areas below to help you along your journey to generate great content for your firm.

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Topics: Lead generation, Inbound marketing, imageseven, Communication, Marcom, Professional services marketing, PSM, Content marketing, Content marketing distribution, Professional services, imagesven

Is your firm wasting money advertising in newspapers?

Posted by Laura Sheahan on Thu, Sep 29, 2016

Traditional and digital news are well and truly on the ropes.

BBC has slashed 1,000 jobs. Viewership of big network news in the US has dropped by nearly 20 percent since 2009. One in three newspaper workers of all types, not just journalists, have gone in the last 25 years.

According to a special edition of Media Watch, the future of news has never looked bleaker. 

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Topics: Inbound marketing, imageseven, Communication, Podcast, Marcom, Professional services marketing, PSM, Content marketing, Content marketing distribution, Advertising

What is duplicate content and why is it a problem for your firm?

Posted by Laura Sheahan on Sat, Sep 10, 2016

Your website is where your prospects do the bulk of their learning about your firm. It can make or break a conversion from lead to client. However, if your firm's website has a lot of duplicate content, it will be bumped down to the bottom of search engine results, making it almost impossible for prospects to find you in the first instance.

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Topics: Inbound marketing, Website, Communication, Marcom, Professional services marketing, PSM, Content marketing, Content marketing distribution, Professional services

Win more followers with these 6 awesome blogging tactics

Posted by Geoffrey Macadaeg on Thu, Sep 01, 2016

Let’s face it – your business blog is just one of thousands, maybe millions, currently published on the internet. Hundreds of entries are posted at any given hour, and there is so little time to read and follow all of them. With so many blogs fighting for your target audience’s limited time and attention, one of the best ways to win more followers is to be aware of the best blogging practices and apply them to your own website.

The Huffington Post and Inc. recently released a list of the top business blogs, and a quick glance at each will demonstrate how to earn followers.

Here are 6 of their awesome blogging tactics that can help your content skyrocket to the top of search results and straight to the forefront of your follower’s mind:

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Topics: Inbound marketing, imageseven, Communication, Strategy, Marcom, Professional services marketing, Content marketing, Content marketing distribution, Professional services, Blogging

Is your content marketing producing results you want?

Posted by Toni Modaffari on Tue, Aug 16, 2016

Is your content marketing producing results you want?

You understand the importance of content marketing in order for prospective clients to find your firm online. But do you really know if what you are uploading week in week out is producing the results you want?

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Topics: Education, Inbound marketing, imageseven, Communication, Strategy, Marcom, Professional services marketing, PSM, Content marketing, Content marketing distribution, Professional services

Show notes for podcast 42: interview with joe pulizzi – marketing in 6 easy steps

Posted by Fiona Hood on Mon, Mar 28, 2016

In this special podcast, Brad interviews Joe Pulizzi, entrepreneur, speaker, author and podcaster on content marketing. Joe is founder of the Content Marketing Institute and author of the bestselling book Epic Content Marketing. In this podcast, Brad and Joe discuss content marketing in 6 easy steps and the topics within Joe’s new book Content Inc. 

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Topics: Inbound marketing, imageseven, Communication, Podcast, Marcom, Professional services marketing, PSM, Content marketing, Content marketing distribution

Is your firm at risk of becoming irrelevant?

Posted by Brad Entwistle on Thu, Mar 17, 2016

Your firm is doomed to a future wandering in the wastelands of irrelevance if you do not embrace the trend toward marketing technology.

It’s a big statement. But I’m happy for you to quote me. (Better to stand for something than nothing)

Back in 2012, global technology research firm Gartner released a report that shook the corporate technology world. Researcher Laura McLellan predicted that by 2017 Chief Marketing Officers (CMO) in big business would be spending more on technology than their Chief Information Officer (CIO) colleagues. We are halfway there and there is no reason to doubt the prediction will come to pass on schedule. 

But what does that mean for you?

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Topics: Inbound marketing, imageseven, Communication, Marcom, Professional services marketing, PSM, Content marketing, Content marketing distribution

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