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professional services marketing

How to manage a crisis at your firm

Posted by Vanessa Reside on Tue, Jun 13, 2017

Life is unpredictable. There are no two days that are the same and we can never be certain what is around the corner. We need to prepare for the worst while we hope for the best!

In terms of crisis management, this means having a plan. Something you can rely on when the unpredictable occurs.

With this in mind, let’s look at the definition of crisis?

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Topics: imageseven, Communication, Strategy, Crisis management, Issue management, Management, Marcom, Relationship marketing, Public relations, Leadership, Communications support program, Professional services marketing, PSM, Messaging, Professional services

How your firm can escape a crisis

Posted by Geoffrey Macadaeg on Wed, Mar 22, 2017

All firms are vulnerable to a crisis, no matter how hard they may try to avoid it. It may begin internally from disgruntled employees, from the unethical tactics of your competition, or from unsatisfied clients. Wherever and whenever a crisis may appear, it’s always good to be prepared and address the crisis quickly to restore client goodwill and retain your firm’s reputation.

We often hear of horror stories of firms going through a crisis, and while some of them are doomed to fail, others skillfully escape from a crisis by publicly acknowledging the situation and craftily changing public opinion through a campaign. These firms are able to deal with the issues at hand due to a prompt and extensive assessment of the situation, a well-planned and actionable recovery strategy, and effective communication with clients. 

Here's how your firm can escape a crisis:

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Topics: imageseven, Communication, Strategy, Crisis management, Issue management, Management, Marcom, Relationship marketing, Public relations, Leadership, Communications support program, Professional services marketing, PSM, Messaging, Professional services

How to build long term value in a firm's global brand

Posted by Suzanne Willcock on Tue, Sep 08, 2015

Capricorn is a member-based organisation operating by cooperative principles to build businesses in the automotive industry. The business harnesses the power in numbers with over 15,000 members (predominantly SMEs) and 2,200 preferred suppliers across Australia, New Zealand and South Africa. Capricorn allows members to better manage their businesses by saving time and money.

The need: Capricorn is a geographically challenged business. Spread across three countries and 11 time zones, it was critical to build a member community identity of ‘One cooperative, three nations’.

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Topics: imageseven, Communication, Strategy, Marcom, Communications support program, Strategic change, Professional services marketing, PSM

Guest blogger John Jantsch: Five reasons your business should hire a marketing consultant

Posted by John Jantsch on Thu, Feb 19, 2015

I’m a marketing consultant, so the title of this post may not appear too shocking, but let me start off with why not to hire a consultant.

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Topics: Communication, Marcom, Communications support program, CSP, Professional services marketing, PSM

Half price marcoms for your business

Posted by Laura Sheahan on Sat, Jan 24, 2015

During a period when the world is going through the most economic uncertainty since the 80s, companies need to be lean and efficient. The pressure is on to get more ‘bang for their buck’, and yet continue to run seamlessly.

Too often when budgets are tight, someone in a company who has time, rather than a marketing communications (marcoms) background, is left to manage it, or even worse, it is overlooked entirely. This can actually be detrimental to the business. In the words of Peter F. Drucker, “Business has only two functions - marketing and innovation”.

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Topics: B2B, imageseven, Branding, Communication, Management, Marcom, Leadership, Communications support program, CSP, Professional services marketing, PSM

New Year, new approach - embrace strategic change in 2015

Posted by Laura Sheahan on Mon, Jan 05, 2015

For hundreds of years, professional service marketers have tried to get the right message to the right person at the right time. For most, there was little change in how this took place. However in the Digital Age, this paradigm has shifted drastically and it is time to embrace strategic change. Yes you’ve heard it all before, but online marketing is a different kettle of fish and the rate of change, while exciting, can also be daunting.

Before you worry about your new website or whether you should be on Twitter there are some fundamentals to get right. Successful businesses are embracing three philosophies that continually empower them to adapt to the evolution of buyers’ behaviour and drive sales.

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Topics: imageseven, Communication, Marcom, Communications support program, Strategic change, CSP, Professional services marketing, PSM

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