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professional services marketing

How to differentiate your publications and branding from others firms

Posted by Melinda Webster on Thu, Sep 10, 2015

There are multiple firms that offer the same services, but no two firms are the same. There are, however, two common goals all firms share: to provide clients with the best services possible and to communicate what sets their firm apart. Here are five simple tips to follow to differentiate your firm and communicate what makes you unique: 

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Topics: imageseven, Branding, Communication, Marcom, Rebranding, Professional services marketing, PSM, Brochures

Are printed publications passé?

Posted by Shelley Garcia-Webb on Thu, Jun 11, 2015

Last week a client asked if we were able to help produce a ‘digital’ brochure. Due to budget constraints, they weren’t able to print the publication. Over the last ten years the marketing landscape has changed. There has been a strong shift to digital communication methods that has left many firms questioning investment into their printed counterparts.

Budgets are often very tight and so it’s definitely a question worth asking, especially when digital marketing is so cost-effective. Findings from the 2015 Econsultancy Email Marketing Industry Census revealed that marketers claim that email marketing delivers the best return on investment (ROI).

But not only are annual reports, magazines and brochures a marketing requirement … they’re also an expectation. Customers who are considering engaging with your firm expect something tangible.

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Topics: imageseven, Communication, Marcom, Visual identity, Professional services marketing, PSM, Brochures

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