A rebrand typically consists of a name, logo or logotype, typeface selections, colour selections and sometimes, a tagline. While not being the sum total of your brand, a rebrand has the power to influence — good or bad — how people perceive your firm. For some established firms, a visual identity can represent a significant brand asset. So, making the decision to change your visual identity or brand is a big decision and should not be treated lightly.
Here are two situations that indicate a rebrand will create real, enduring value:
- You want to signal a change to the market.
- Inconsistent application of your visual identity is damaging your brand.
Years of listening to clients’ frustrations with their marketing communication efforts tell us that clients experiencing some or all of the following conditions will benefit from a rebrand: