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Case study: JLCA - How a logo can help unlock brand value

Posted by Rita Kilroy on Tue, Jun 27, 2017

 

Download the case study:

Name: JLCA

Solution: Visual Identity Program

Industry: Media, Communications

Location: Perth, Australia

Why imageseven:

visual identity
brand management
proactive and responsive 
broadskills
consultative
cost-efficient
friendly
professional
flexible team  
 
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Topics: imageseven, Branding, Communication, Marcom, Rebranding, Professional services marketing, PSM, Professional services, brand perception

How to craft a visual identity that supports your brand

Posted by Sarah Millinson on Tue, Apr 11, 2017

You shouldn’t judge a book by its cover – but we often do. The way your brand looks, affects how your brand is perceived. If your brand’s visual identity doesn’t quite hit the mark, immediately you are under-selling your firm’s product or service on first impressions.

Your firm’s visual identity needs to support your brand personality and let your audience know who your firm is and what you stand for. It sets a tone and echo’s your firm’s values so it must be relevant, accurate and used consistently.

Here’s how to craft a visual identity that supports your brand:

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Topics: imageseven, Branding, Communication, Marcom, Visual identity, Professional services marketing, PSM, Professional services, brand perception

What we can learn from rebrands at the world's biggest companies

Posted by Laura Sheahan on Sat, Apr 08, 2017

A rebrand typically consists of a name, logo or logotype, typeface selections, colour selections and sometimes, a tagline. While not being the sum total of your brand, a rebrand has the power to influence — good or bad — how people perceive your firm. For some established firms, a visual identity can represent a significant brand asset. So, making the decision to change your visual identity or brand is a big decision and should not be treated lightly. 

Here are two situations that indicate a rebrand will create real, enduring value:

  1. You want to signal a change to the market.
  2. Inconsistent application of your visual identity is damaging your brand.

Years of listening to clients’ frustrations with their marketing communication efforts tell us that clients experiencing some or all of the following conditions will benefit from a rebrand:

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Topics: imageseven, Branding, Communication, Marcom, Rebranding, Professional services marketing, PSM, Professional services, brand perception

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