<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=327555231022936&amp;ev=PageView&amp;noscript=1">
imageseven
  • Keep up with the news

    Get the latest marketing news delivered to your inbox. Sign up to our free enewsletter.

    Sign up to our Newsletter PSM sign up

    free enewsletter
  • Manage your reputation

    We’ll show you how to build and preserve your brand's reputation.

    btn-schools btn-business

    build and preserve your brand’s reputation
  • Get the job done

    Save time by coordinating your marcom activities under one roof.

    learn more learn more

    communications support program
  • Subscribe to our podcasts

    Listen to Brad and Scully’s insights into the world of marketing. Subscribe to our free podcasts.

    subscribe to our podcast subscribe to our PSM podcast

    subscribe to our podcast
  • Get found online

    Learn how to get found online by people who are looking for the services you offer.

    Education Inbound Marketing Business Inbound Marketing

    get found online
  • It’s strategy first

    Never be lost for words again. Messaging that will help you grow.

    Education - Map Business - map

    key messaging
  • Websites that WORK for you

    Discover how to create websites that deliver results.

    Education WEP Business WEP

    create websites that deliver results
  • The power to influence

    Does your visual identity help or hinder your growth?

    education - vip business - vip

    visual identity

professional services marketing

Why are long tail keywords important for your firm?

Posted by Sarah Millinson on Tue, Aug 29, 2017

What are long tail keywords?
Long tail keywords form part of the broader umbrella of Search Engine Optimisation and should be a focus of your firm, as they help you to target your desired audience at a cheaper cost.

Long tail keywords are keyword phrases, usually three to five words in length that an audience would specifically search for online. They are more precise than ‘short tail terms’ as these terms tend to be very short and general to capture a wider audience. Long tail keywords target less people but are more specific and engaging as they reveal more of the searcher's intent.

Read More

Topics: Inbound marketing, imageseven, SEO, Branding, Communication, Online marketing, Copywriting, Positioning, Podcast, Marcom, Digital marketing, Professional services marketing, PSM, Digital communication trends, Content marketing, Messaging, Professional services, Blogging

How to use humour in blogs

Posted by Shelley Garcia-Webb on Tue, Jul 18, 2017

Humour is a human trait. Using humour in blogs can help personalise content and build trust. It can make reading your blog fun for your audience. Readers take just a few seconds to decide whether or not your content is useful. You don’t want to make reading your blog hard work – your content needs to be entertaining and engaging.

People have a natural inclination to be funny – humour can be used as a coping mechanism when feeling anxious and is a great way to form bonds. In writing, it is a way of humanising us. It can demonstrate that a writer’s opinion aligns with that of the reader. It is a way of building trust, can boost your brand equity and enhance the perception of authenticity. Often it can also provide a point of difference from your competition.

Read More

Topics: Inbound marketing, imageseven, Communication, Strategy, Marcom, Professional services marketing, Professional services, Blogging

7 blogging mistakes you need to avoid

Posted by Geoffrey Macadaeg on Thu, Jul 06, 2017

In life there is a wrong way for everything.

But it’s how you respond and recover when you’ve done the wrong thing that counts. We can all learn and improve from our mistakes and it’s no different with blogging.

So, if you’re enthusiastic and new to blogging, or if you have been blogging for some time, here are 7 classic blogging mistakes to avoid and some tips for a better alternative.

Read More

Topics: imageseven, Communication, Marcom, Digital marketing, Professional services marketing, PSM, Professional services, Blogging

How to manage a successful photoshoot

Posted by Sarah Millinson on Thu, Jun 22, 2017

Coordinating a photoshoot is a great way to capture a broad selection of images for your firm’s future marketing communications. They will also refresh old media and can be implemented across a range of communications from your firm’s website, to advertising, promotional materials, publications and social media. Good images support new messaging and concepts, themes or campaigns, and make them come to life.

Organising a photoshoot can be very fun and exciting; an avenue to exercise your creative flair. However, it can also be very tiring, stressful and requires a great amount of planning and organisation.

Read More

Topics: Inbound marketing, Website, Visual identity, Professional services marketing, PSM, Content marketing, Professional services, Blogging

5 benefits your firm can get from Google Analytics

Posted by Delora Chi on Tue, May 30, 2017

Google analytics – it’s a powerful tool and one that is free at that. However, amongst the plethora of trackable metrics, from sessions to bounce rates, it becomes easy to lose your way and end up squandering resources and achieving nothing of value. Which metrics should your firm be tracking and how can you turn these into actionable insights?

Here are 5 benefits your firm can get from Google Analytics:

Read More

Topics: Inbound marketing, imageseven, SEO, Communication, Strategy, Marcom, Professional services marketing, PSM, Content marketing, Professional services, Blogging, Google Analytics

6 simple ways to avoid your firm’s blog becoming a personal soapbox

Posted by Vanessa Reside on Sat, May 20, 2017

Have you ever used the phrase, ‘Get off your soapbox?’

People can be very ‘loud’ when they start talking or blogging about topics of interest. When this happens, it is human nature to ‘switch off,’ click or walk away.

With this is mind, we give you 6 simple ways to avoid your firm’s blog becoming a personal soapbox.

Read More

Topics: Inbound marketing, imageseven, Communication, Strategy, Marcom, Professional services marketing, Professional services, Blogging

How to extend the blog reach of your firm

Posted by Sarah Millinson on Sat, May 06, 2017

So, you have finalised your firm’s content calendar, written great copy and published your blog post. Now it's time to wait for your followers to respond... but what's happening?

Why aren't you engaging more readers like you hope you would get?

The reason might be because your readers are bombarded with insightful blogs from many other firms every day. Your firm’s blog needs to be unique to stand out from the clutter.

Once you have informed, enlightened and amused your audience with your copy, follow these top tips on how to extend the blog reach of your firm:

Read More

Topics: Inbound marketing, imageseven, Communication, Strategy, Professional services marketing, Professional services, Blogging

The ideal blog post frequency for your firm

Posted by Bart Caylor on Thu, Apr 27, 2017

If you want your blog to become the go-to source of information for your target audience, you must publish excellent content consistently. The quality of your content shows your expertise. The consistency of your content shows your trustworthiness.

You may know everything they need to know, but if you don’t deliver in a timely and consistent way, your audience will eventually leave you behind with all the other thousands of stagnant websites out there.

Read More

Topics: Inbound marketing, imageseven, Communication, Strategy, Professional services marketing, Professional services, Blogging

The importance of proofing and common mistakes to look for

Posted by Vanessa Klomp on Tue, Apr 18, 2017

It’s a fact – we are all human and make mistakes.

It doesn’t matter how experienced or exceptional you are as a writer, your work still needs to be proofed. I’m sure you have heard horror stories of a word being used in the wrong context, giving it a totally different meaning, or a number being left out of a phone number.

Marketing material with errors can be costly. Clients expect accurate, even superior, material. They might think, “If they can’t get their marketing material right, how can I trust them?” This argument may seem a bit harsh, but I have heard it said and it isn’t totally unwarranted.

Read More

Topics: Enewsletter, Email marketing, B2B, Inbound marketing, imageseven, Online marketing, Copywriting, Marcom, Digital marketing, Professional services marketing, PSM, Content marketing, Blogging

How to run blog competitions and why the winner is you

Posted by Delora Chi on Wed, Mar 22, 2017

Blog competitions and giveaways are fun. There’s no doubting that. But how efficient are they? Do they deserve a place in your inbound marketing plan? How do you choose a prize and subsequently promote it? And most importantly – how can this affect your reach?

To get you started, I’ve put together a step-by-step guide on how to run blog competitions.

Read More

Topics: Inbound marketing, imageseven, Branding, Communication, Online marketing, Copywriting, Marcom, Digital marketing, Professional services marketing, PSM, Content marketing, Blogging

search

subscribe to blog

How to build a brand in this digital era

Inbound marketing toolkit

Your complete guide to persona creation for your firm

See more ebooks ...

 

professional services marketing podcast

 

  Free business enewsletter