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professional services marketing

Why social media analytics can improve your marketing results

Posted by Bart Caylor on Tue, May 02, 2017

Every day more firms are getting social in their marketing, but not everyone is getting the best ROI out of their social media strategy. But you can stand out from the crowd by using social media analytics to become more efficient and thereby optimise your social media efforts.

Sharpen your social media edge by determining your key metrics upfront, scheduling regular metric analysis, using social media management tools, and posting on sites where your audience already congregates.

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Topics: imageseven, Branding, Communication, Online marketing, Marcom, Professional services marketing, PSM, Professional services, Analytics

3 innovative online analytics tools that can help your firm

Posted by John Igglesden on Fri, Mar 24, 2017

We all need some help from time to time. It gets difficult to find time to do research or get some casual blog reading in. Branding in particular, is something that doesn’t cross our minds all that often. We get so caught up in the day-to-day running of our firms that the big picture doesn’t often come up. Analytics are another topic that isn’t discussed as often as it should be, so this blog will focus on branding and analytics respectively. I see a lot of different blogs and come across many useful web apps that can be informative and time saving, so here are a few good ones that I’ve spent the time finding, so you don’t have to.

Here are three online analytics tools that can help your firm and three resources to help your firm's branding. 

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Topics: imageseven, Branding, Communication, Online marketing, Marcom, Professional services marketing, PSM, Professional services, Analytics

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