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professional services marketing

Is your firm wasting money advertising in newspapers?

Posted by Laura Sheahan on Thu, Sep 29, 2016

Traditional and digital news are well and truly on the ropes.

BBC has slashed 1,000 jobs. Viewership of big network news in the US has dropped by nearly 20 percent since 2009. One in three newspaper workers of all types, not just journalists, have gone in the last 25 years.

According to a special edition of Media Watch, the future of news has never looked bleaker. 

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Topics: Inbound marketing, imageseven, Communication, Podcast, Marcom, Professional services marketing, PSM, Content marketing, Content marketing distribution, Advertising

4 tips to nail your postcard advertising campaign

Posted by Maclain Bruce on Tue, Mar 22, 2016

While the majority of marketing strategies today focus on avenues in the digital sphere, there are still classic advertising mediums that need not be forgotten. Often, our email inboxes are bombarded and sifting through them can become a dreaded chore. But we all still have a letterbox at home, and with many companies offering paperless options, a thick stack of letters is quite rare. This gives your postcard advertisement a better chance to stand out. A quality postcard is an appealing way to capture the attention of prospective clients and boost business for your firm.

Here’s 4 tips to nail your postcard advertising campaign and help yours stand out:

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Topics: imageseven, Communication, Marcom, Professional services marketing, PSM, Advertising

Show notes podcast 31: why good infographics work for firms

Posted by Fiona Hood on Mon, Dec 14, 2015

In this podcast Brad and Scully discuss why good infographics are more than just pictures and numbers; the pros and cons of native advertising; the ultimate guide to SEO for content marketers; that digital marketing is now considered mainstream; how you can save five hours a week on social media; how an architecture and interior design firm made significant progress in the social media world; and a useful tool that grades websites.

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Topics: Social media, Website, imageseven, Communication, Social media management, Podcast, Marcom, Social media marketing, Professional services marketing, PSM, Advertising

5 ways to help you measure your firm's brand awareness

Posted by Shelley Garcia-Webb on Thu, Sep 03, 2015

According to a recent report from the Association of National Advertisers, 60 percent of survey respondents have a dedicated budget for event marketing measurement, up from 40 percent in 2010. Today, we have a growing number of marketing metrics available.

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Topics: Inbound marketing, imageseven, Branding, Communication, Marcom, Rebranding, Professional services marketing, PSM, Advertising

Why marketers need to stop playing it safe

Posted by Suzanne Willcock on Tue, Sep 01, 2015

Marketers, I have a question for you. Think about your firm’s most recent advertising campaign and ask yourself, “How did the ad solve my prospective client’s problem?” If your advertising efforts aren’t clearly articulating how your product or service makes a real difference for a client, read on, because you could be playing it safe.

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Topics: imageseven, Communication, Marcom, Professional services marketing, PSM, Advertising

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