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professional services marketing

How to stay on top of A/B testing to gain results

Posted by Vanessa Klomp on Sat, Aug 08, 2015

Christmas is coming!

Can you believe it is already August? It won’t be long before it is Christmas and it will be time to review the year, and in particular your firm’s marketing plan. Some marketing elements you may consider whilst conducting the review are your website or email campaigns. So with this in mind, have you taken a look at your A/B testing recently?

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Topics: imageseven, Communication, Marcom, Professional services marketing, PSM, A/B testing

Demystify A/B testing and make it simple

Posted by Vanessa Klomp on Sat, Jul 18, 2015

Are you still procrastinating about it?

If you’ve been following our blog series on A/B testing, you’ll know that earlier this year we posted a couple of blogs on the topic: A/B testing for professional services firms and A/B testing for firms – what you should and shouldn’t do - If you haven’t read these posts you might want to take a quick look now.

In the blogs, a lot of possible elements were mentioned for you to consider when conducting an A/B test, which may make it all seem a bit mind-boggling. But, one thing should remain foremost in your mind and that is to only test one element at a time and keep all other factors separate as much as possible.

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Topics: Inbound marketing, imageseven, Communication, Marcom, Professional services marketing, PSM, A/B testing

A/B testing for firms – what you should and shouldn’t do

Posted by Vanessa Klomp on Sat, Apr 25, 2015

Recently we posted a blog on how to run an A/B test and how simple it is to implement.

We thought it would be good to follow up with some practical aspects to bear in mind when conducting an A/B test. That is, what you should and shouldn’t do.

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Topics: imageseven, Communication, Marcom, Professional services marketing, PSM, A/B testing

A/B testing for professional services firms

Posted by Vanessa Klomp on Tue, Apr 21, 2015

In really simple terms, A/B testing gives you an insight into visitor behaviour and can help to increase your conversion rate. But what exactly is an A/B test and when should you implement a test?

A/B testing involves comparing two versions (A and B), which are primarily the same except for one aspect that could affect a person’s reaction, so you see which does a better job of achieving your goal. Version A could be the version you use at the moment and version B is altered in some way. To work out which is the better version you experiment with both versions at the same time and under the same conditions. Next you measure which was the most successful and that would be the one to use.

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Topics: imageseven, Communication, Marcom, Professional services marketing, PSM, A/B testing

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