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professional services marketing

The role of a rebrand [podcast]

Posted by Laura Sheahan on Fri, May 05, 2017

The role of a rebrand [podcast]

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss why actions come before words when your solving problems; the importance of all content metrics; the role of a rebrand when representing a change in direction of a firm; the process for podcasting; the powerful Alcohol Think Again campaign that highlights the connection between alcohol and cancer; and an effective analogy from Seth Godin to continually maintain all aspects of your brand.

Listen to the podcast

Show notes

Brad and Scully discuss why actions come before words when your solving problems. In addition, they examine the importance of content metrics; and the role of a rebrand when representing a change in direction of a firm. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, on the process for podcasting. This week’s professional services marketing example: the powerful Alcohol Think Again campaign that highlights the connection between alcohol and cancer. The rants and raves segment looks at an effective analogy from Seth Godin to continually maintain all aspects of your brand.

Episode links

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Don’t forget that if you’ve got a question for Brad and Scully you can email us: psm@imageseven.com.au

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This blog was written by Laura Sheahan

In her role as Strategic Communications Director at imageseven, Laura manages and develops the company’s European business, drives imageseven’s corporate marcoms, and continues to work with many of her clients in Australia from the Emerald Isle. Outside the office, Laura can be found with friends, on a green perfecting her golf swing or tennis serve, trying out Cork’s trending eateries, or checking out the high street.

 

Topics: imageseven, Branding, Communication, Podcast, Marcom, Rebranding, Professional services marketing, PSM, Professional services